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Redefining Non-Motorized Priorities 
Presented to ProWalk/ProBike/ProPlace 
Pittsburg 2014
Questions? 
Hi Byron, I would be grateful if you can help me with some data related to crash areas (pedestrian and bike re...
Our Current Plan
(our 1975 map) 
Penetrator System Areas 
Urbanized Area 
Urbanizing Fringe
Current challenges… 
Too Long: 
“Regional” bicycle network does not translate to non-motorized travel patterns 
Too Big: 
...
Understanding our “Customer” 
0 
50 
100 
150 
200 
250 
300 
350 
400 
Under 18 
18 to 24 
25 to 34 
35 to 44 
45 to 54 
...
Bicycle Lanes 
Side Paths 
Safe Traffic 
Direct Route 
Bike Parking 
Shower/Change 
Scenery 
Covered Parking 
Other 
Trans...
Establishing a new framework… 
Safety Mobility 
Economic 
Development 
Implementation 
Screening 
Criteria 
Crashes Connec...
Establishing the Landscape: Crashes & Exposure
Establishing the Landscape: Connectivity 
Regional Bicycle Facility Inventory highlighting gaps, barriers, and transit sys...
Establishing the Landscape: Access 
Opportunities to improve access to regional activity centers: 
ratio of internal netwo...
Establishing the Landscape: Demand 
Factor 
Weight 
Population 
16 
MARTA Rail 
12 
Regional Center 
12 
Colleges / 
Unive...
Shifting the Landscape: Mode Shift & VMT Reduction 
Mining regional Travel Demand Model for trips by all modes <3mi
Shifting the Landscape: Driving Where We Could be Biking? 
Ranking short-trip “opportunity zones” by current bicycle mode ...
Shifting the Landscape: Opportunities for Mode Shift 
Linking short-trip “opportunity zones” to high-demand locations (pro...
Expanding into new factors: 
Equity & Health Outcomes 
Source: PLAN2040 HIA, Georgia Tech Center for Quality Growth & Regi...
Upcoming challenges… 
Consumer- Orientation 
Who is most likely to travel by foot or bike? Where are they? Where would the...
Challenge: Linking Factors to Funding 
Clichéd, but… data driven decision making 
Working with local sponsors to better ...
Challenge: Measuring & Metrics 
Using evaluation tools at the right scale 
Putting numbers to benefits – health, comfort...
Challenge: Equitable Investment & Outreach
Byron Rushing 
RJ Eldridge 
Bicycle & Pedestrian Planner 
Vice President 
brushing@atlantaregional.com 
reldridge@tooledes...
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Boosting Active Transportation at the Regional Level: Setting and Meeting Performance Measures--Redefining Non-Motorized Priorities

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Boosting Active Transportation at the Regional Level: Setting and Meeting Performance Measures

How can Metropolitan Planning Organizations increase and best utilize support for active transportation? Learn about approaches from MPOs in Chattanooga and Atlanta in effectively engaging the public and other agencies, setting performance measures, and prioritizing active transportation projects.
Presenters:
Presenter: Jenny Park Chattanooga Regional Planning Agency
Co-Presenter: Byron Rushing Atlanta Regional Commission

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Boosting Active Transportation at the Regional Level: Setting and Meeting Performance Measures--Redefining Non-Motorized Priorities

  1. 1. Redefining Non-Motorized Priorities Presented to ProWalk/ProBike/ProPlace Pittsburg 2014
  2. 2. Questions? Hi Byron, I would be grateful if you can help me with some data related to crash areas (pedestrian and bike related): Where is pedestrian and bicycle activity taking place? What are the demographic characteristics of non-motorized transportation users? How many pedestrian and bicycle facilities are available? Where are existing pedestrian and bicycle facilities? What is the quality of pedestrian and bicycle facilities? Where are pedestrian and bicycle crashes occurring? Which routes are the unsafe routes for walking to school? Thank you,
  3. 3. Our Current Plan
  4. 4. (our 1975 map) Penetrator System Areas Urbanized Area Urbanizing Fringe
  5. 5. Current challenges… Too Long: “Regional” bicycle network does not translate to non-motorized travel patterns Too Big: Local priorities seldom align with regional assessment Too Much: Multi-Modal Level of Service tool is data intensive and poor resolution for regional assessments (but great for local centers) Too Vague: Not enough quality information about users (aka “customers”) or conditions across the region Too Slow: Low implementation rates for small projects and long times (5-7+ years) for advancement to construction
  6. 6. Understanding our “Customer” 0 50 100 150 200 250 300 350 400 Under 18 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 or older Male 62% Female 38% 0% 5% 10% 15% 20% 25% 30% 35% 40% Strong & Fearless Enthused & Confident Comfortable, but Cautious Interested, but Concerned No Way, No How Level of Comfort
  7. 7. Bicycle Lanes Side Paths Safe Traffic Direct Route Bike Parking Shower/Change Scenery Covered Parking Other Transport to School Bike Shops Parked Cars Traffic Signals Connects to Transit Steep Hills Loose Dogs Big Intersections Debris Pavement Condition Heavy Traffic High Speeds More Likely Neutral Less Likely Understanding our “Customer”
  8. 8. Establishing a new framework… Safety Mobility Economic Development Implementation Screening Criteria Crashes Connectivity Access Match Exposure / Risk Reduction VMT Reduction Demand Urgency / Timeliness Technical Criteria Crash Reduction / Crash Modification Factors Level of Service / Traffic Stress Equity Supportive Policies & Programs Health Performance Record Project Readiness / Maturity of Concept
  9. 9. Establishing the Landscape: Crashes & Exposure
  10. 10. Establishing the Landscape: Connectivity Regional Bicycle Facility Inventory highlighting gaps, barriers, and transit system access
  11. 11. Establishing the Landscape: Access Opportunities to improve access to regional activity centers: ratio of internal networks to surrounding areas
  12. 12. Establishing the Landscape: Demand Factor Weight Population 16 MARTA Rail 12 Regional Center 12 Colleges / Universities 10 Total Employment 10 Existing Bikeways 8 GRTA Bus 8 High ETA / Equity 8 MARTA Bus 8 Retail Employment 6 Schools 4
  13. 13. Shifting the Landscape: Mode Shift & VMT Reduction Mining regional Travel Demand Model for trips by all modes <3mi
  14. 14. Shifting the Landscape: Driving Where We Could be Biking? Ranking short-trip “opportunity zones” by current bicycle mode share (ACS)
  15. 15. Shifting the Landscape: Opportunities for Mode Shift Linking short-trip “opportunity zones” to high-demand locations (proximity of origins & destinations)
  16. 16. Expanding into new factors: Equity & Health Outcomes Source: PLAN2040 HIA, Georgia Tech Center for Quality Growth & Regional Development http://www.cqgrd.gatech.edu/research/atlanta-regional-plan-2040-health-impact-assessment Source: Atlanta Regional Commission
  17. 17. Upcoming challenges… Consumer- Orientation Who is most likely to travel by foot or bike? Where are they? Where would they like to be? Highlighting Opportunities What is the right scale and where are the right locations for non-motorized trips? Supporting Growth How do we investment to support current trips and grow the number of trips? How do we invest equitably? Maps for Storytelling Using images, maps, and graphics to dissect and illustrate many different contributing factors. Data for Decision Making Understanding travel patterns, gaps, and barriers to help make better funding decisions. Having a Conversation Better understanding priorities, establishing long-range visions, and supporting phased investments. Getting Stuff Done Increasing implementation rates with better scoping and pre-planning.
  18. 18. Challenge: Linking Factors to Funding Clichéd, but… data driven decision making Working with local sponsors to better develop high-priority projects that are “regionally significant” Incorporate high-priority, high- return projects into our long- range RTP and aspirations (aka “on deck”) project lists Funding projects that are designed for comfort, convenience, and safety
  19. 19. Challenge: Measuring & Metrics Using evaluation tools at the right scale Putting numbers to benefits – health, comfort, access, economy and then… DEVELOPING PERFORMANCE MEASURES
  20. 20. Challenge: Equitable Investment & Outreach
  21. 21. Byron Rushing RJ Eldridge Bicycle & Pedestrian Planner Vice President brushing@atlantaregional.com reldridge@tooledesign.com Charlene Mingus Benjamin Segrist Intern GIS Coordinator cmingus@atlantaregional.com bsigrist@tooledesign.com Additional thanks to:

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