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PTI Consulting Stadium Technology Insight Event Slides

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Slides from the Stadium Technology Event presentations. Including Mike Bohndiek, Ben Wells (Bath Rugby), Craig Flindall (Edgbaston) and Antony Tomlinson (5G Ontix).

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PTI Consulting Stadium Technology Insight Event Slides

  1. 1. 1 Stadium Technology Insight Event
  2. 2. Key Questions - In Summary Little focus on the total cost of ownership within the technology lifecycle. How do I tackle this? A need to prove a ROI for technology investment, how do I do that? A need to attract new fans / enhance experience to meet expectations, how can technology assist? A short-term focus on the today and tomorrow. How do I look ahead? A lack of understanding as to what technology should achieve – where does it sit against must, should, could filters? A lack of buy in from senior stakeholders or business units – how do you drive value across the club or venue? Technology is a journey with no destination, so when should you invest or start / stop? How does technology fit together and how do we ensure it works? Connectivity a key component
  3. 3. Technology Approach • Technology at your event or venue needs to work from the top down • Starting with your business goals and objectives, work down through four key layers • Data • Applications • Infrastructure • Backhaul • This works as a pyramid, with each layer wider than the one above it to ensure that it can fully support it • Often, the pyramid looks more like a diamond, causing applications to fail and a technology challenge
  4. 4. 9 Industry Keynote Ben Wells Chief Commercial Officer, Bath Rugby
  5. 5. Approaching Stadium Tech Ben Wells CCO , Stadium for Bath
  6. 6. An Introduction • I know what I want tech to do but I have no idea how to do it • I do know that we don’t need a digital strategy, we need strategies for a digital world • This presentation takes in my experience both as a consultant (working for a number of tech start ups) and more latterly my experience working on the Stadium For Bath project • I am more than happy to take questions but PLEASE don’t ask me anything technical!
  7. 7. • 24/7 sport & entertainment destination venue in the heart of a 6m visitor UNESCO World Heritage Site • Every square foot counts: matchday & non- matchday • Technology will play a huge role in realizing its potential
  8. 8. In recent years, we’ve seen the equivalent of an arms race as new stadia compete to be the “most technologically advanced”.
  9. 9. What’s the RoI on urinals?
  10. 10. Tech is not a silver bullet: it’s an enabler. Nothing will replace a good plan. Horse: Plan Cart: Tech
  11. 11. What might these people be doing? What might these people be doing? • Spending money (gaming, downloading content) • Engaging with partner brands • Telling the rest of the world: “You should be here!”
  12. 12. 4?s • Does it improve venue operations or save cost? • Does it generate revenue? • Does it add value to a partner? • Does it aid your data strategy? If it doesn’t do any of these things, it’s probably not worth doing
  13. 13. But the number one filter: if it doesn’t add value to the fan or customer experience, don’t do it
  14. 14. Tech cannot sit on its own: it needs to pervade and accelerate every part of the stadium plan
  15. 15. Are you future ready?
  16. 16. Part 1: Connectivity • The first thing we all do in a new venue is check for WiFi • Don’t be cheap: if they’re using 4G+ you’re not getting their data • Consumption is increasing at a huge rate: ensure that you’re not at full capacity on opening day and that you can easily and cheaply increase your own capacity • Make it easy (and free) to gain a basic connection (BUT) • How can the need for download speed drive other commercial imperatives (value add in STs, access to premium content etc?)
  17. 17. Part 2: Central Control Console Example: Lighting can be connected to the central control platform which: 1. Enables light shows to form part of the match day experience (Commercial) 2. Enables smart usage of lighting to reduce costs (Operational) Technology enables a reduction in cabling costs through a shared service deployment mechanism.
  18. 18. Part 3: Mobile Platform
  19. 19. It’s what people expect
  20. 20. 28 Industry Keynote Craig Flindall Chief Operating Officer, Edgbaston Stadium
  21. 21. Topics 1. My role at WCCC and how I got into it 2. The current state of the sports market with a particular focus on cricket 3. WCCC strategy in light of the market with some specific successful case studies 4. Advise for any aspiring students who wish to forge a career in sports business 5. Questions and tour Integrated with a bit of a sports quiz!!! Stadium Technology Insights 24 July 2019
  22. 22. Edgbaston – famous for Iconic moments • 2005 Ashes – England beat Aus by 2 runs • Lara’s 501 in 1994 • 1999 World Semi Final – Aus v SA tie Atmosphere - England’s Fortress Innovation • 1st domestic floodlit game in the UK in 1997 • First floodlit Test Match in 2017
  23. 23. Edgbaston history • Club formed in 1882 • Cricket played at the existing Edgbaston site since 1886 • Test Match status granted in 1902 • 1st Test Match staged in the same year (Eng vs Aus – Aussies lowest ever total) End v SA 1929
  24. 24. Edgbaston history • Hosted only 4 Test Matches in its 1st 27 years until 1929 • Re-entered the international arena following a period of post war development in 1957 • Limited piecemeal developments there after
  25. 25. Edgbaston – pre development
  26. 26. Edgbaston – pre development
  27. 27. Pre development economics/factors • Low level of earnings in non Ashes years • Large YoY earnings fluctuations • Old facilities commensurate with low levels of matchday spend per head and non matchday business generated • Antiquated governance structures • Increasing competition from new venues (Durham, Cardiff, Southampton) • No long term certainty over major revenue streams – short dated staging agreement with ECB • Real risk of losing international cricket in Birmingham • We had a scoreboard!
  28. 28. New Edgbaston
  29. 29. New Edgbaston
  30. 30. Vision Facilities Cricket Sales/earnings Customer Experience People Community Future Vision Win back respect Pay-back on the investment Build Loyalty Share and widen success Stay hungry Keep improving
  31. 31. ▪ Cricket ▪ Customer ▪ Commercial ▪ Community ▪ People ▪ Venue
  32. 32. Post development successes • Great allocation of Major Matches between 2016-24 • Hosting several high profile matches, including the recent ICC Cricket World Cup, 2 versions of the Champions Trophy and Ashes series, home of Finals Day and one of the new Hundred teams • Significant growth in non matchday revenues • Renowned as delivering “best in class” matchday and non matchday hospitality. Joint venture with Compass group a critical part of this. • Record event day catering levels • Significantly improved customer experience • Shift change in mindset from a traditional club to a modern cricket/sports business
  33. 33. Challenges • Model still has a lot of un-controllables factors which can significantly impact earnings: • Attractiveness of the England side • Attractiveness of the opposition • Impact of the British weather • Long term attractiveness of Test Match cricket • Hosting Major Matches is very competitive • Revenue certainty matched to Major Match allocations – makes long term planning difficult • Highly leveraged, capital/resource is scarce! • High profile small business
  34. 34. Historical technology position • Initial focus on assets, ops and people • Technology decisions made in silos when somebody got wind of a lucrative commercial/supply deal or something broke! • Lack of follow through in resourcing and infrastructure to make a real difference • No technology/IT governance with overreliance on a small number of people in the business
  35. 35. Vision Facilities Cricket Sales/earnings Customer Experience People Community Future Vision Win back respect Pay-back on the investment Build Loyalty Share and widen success Stay hungry Keep improving
  36. 36. Emerging position • People and ops now in a good place • Need to identify new ways to improve customer experience and earnings • Digital connectivity and engagement is now the norm with increasing expectations. • Cricket benefits from a long dwell time. • New technology/IT governance structure now in place via a Chief Technology Officer who Chairs a periodic Technology steering group and owns the Club’s Technology strategy • All key technology decisions go through this steering group which includes reps from across the business
  37. 37. Current examples • New EPOS/merchanting position in place around the stadium which allows us to see real time trading across the stadium and react accordingly • Cashless operation in place apart from member areas, reducing cash leakage and security costs and staff overtime • New scoreboard installed following successful tender exercise which significantly reduced the expected capital cost • Upgraded IPTV/signage in place across the whole stadium • Edgbaston App tender process currently down to shortlist of 3 with a new App expected to be in place by the start of the 2020 season • E-ticketing • Pre ordering before the match and during the game to minimise F&B sales risk • Technology integration with the next phase of the Masterplan
  38. 38. 48 Industry Keynote Antony Tomlinson Chief Executive Officer, Ontix
  39. 39. Wireless: 4G, 5G, Wi-Fi 24th July 2019
  40. 40. Introduction What you may be hearing: • 5G can be transformative for consumers and industry alike • 5G could be worth billions to the UK economy • The UK needs to be in the lead • Businesses need to know about 5G and what it can do • Businesses need a plan But: • How much of the story should you believe? • What do you need to do, and when? Today: background and context • What 5G is, and how it’s different • Current status, and what needs to happen • What you should know as you develop your plan “Only 28% of businesses know what 5G is and what it could do on a practical level” “only 9% are allocating significant resources in order to take advantage” “Revenues will increase and the economy will benefit, the UK will remain competitive on the world stage and workforce productivity and employment (both direct and indirect) will rise”
  41. 41. ITU predictions: • Global mobile traffic to grow 26x (low case) or 70x (high case) in next 10 years Drivers: • Short term: HD video • Medium term: AR / VR, gaming, immersive media • Long term: autonomous vehicles, smart cities, manufacturing, agriculture, health Data demand
  42. 42. A brief history of wireless
  43. 43. The evolution of the Gs: • New spectrum is released: but never enough • New Gs mean devices can: – use more frequencies without interference (“multiplexing”) – modulate individual frequencies more efficiently (“modulation”) – use frequencies from different bands at the same time (“carrier aggregation”) – use multiple antennas to transmit / receive simultaneous streams (“MIMO”) • New Gs squeeze more out of the spectrum – 2G: 14.4 Kbps – 3G: 3 Mpbs – 4G: 20-40 Mpbs – 5G: [100] Mbps • Evolutions or revolutions? A brief history of wireless
  44. 44. Three Objectives • High capacity for smartphones and other devices • Low latency for safety critical use cases • High volumes of connections for IOT Key Technologies • “Massive MIMO” and “beamforming”: new antennas with multiple elements focus transmission on a specific user, rather than transmitting across the whole cell. • “Small Cell”: large numbers of low powered cell sites provide high capacity • “millimetre wave”: wide bands of high frequency spectrum provide very high localised capacity Social Impact • A social and industrial revolution that will become a “General Purpose Technology” like the steam engine and electricity; or • “just another G”? What is 5G?
  45. 45. What will 5G mean in practice? eMBB (“Enhanced Mobile Broadband”) • Target actual: 100 Mbps, 5x LTE • Much lower latency: <10 ms compared to 40ms for LTE • New possibilities: AR / VR, 3D video, holographic calls • Will it deliver? too early to tell URLLC (“Ultra reliable low latency communications”) • 1 millisecond round trip: relevant for safety critical / industrial applications. • Remote controlled industrial machinery. Remote surgery? mMTC (“massive machine type communications”) • Potentially: on a massive scale (1 million connected devices per km2) “Only 28% of businesses know what 5G is and what it could do on a practical level” “Revenues will increase and the economy will benefit, the UK will remain competitive on the world stage and workforce productivity and employment (both direct and indirect) will rise”
  46. 46. Infrastructure: 4G vs 5G 4G Requirement 4G Status 5G Requirement 5G Status Existing Sites Upgrade with new shared antenna Largely complete: after 5 years most MNOs are 80%+ Major upgrade for new MIMO antennas Complete in launch cities Limited progress elsewhere Small Cells 100s required for capacity hotspots Limited deployment: most MNOs still trialling tech 1000s required in dense urban areas: 5+ for every macro cell Not started Inbuilding New 4G IB solutions required for voice Limited to prestige locations; MNOs now unwilling to fund solutions Query whether 5G or Wifi 6 will be the solution for many offices / venues Not started Transmission Upgrade existing link Largely complete New optical fibre for full 5G: major challenge will require new build Not started Core 4G core Complete New core required for 5G “Stand Alone” TBC: Full 5G will take 5 years+ • Lots of noise now with EE / VF launches: but full 5G is a long way off • 4G to 5G is a huge step: bigger than 3G to 4G. And does the business case stack up outside of city centres? • 4G is mature and will be around for years to come
  47. 47. Wi-Fi evolution • Wi-Fi is increasingly using similar tech to cellular • Wi-Fi 5 (802.11 ac): 6x step up in headline speed • Wi-Fi 6 (802.11 ax): will offer 4x step in speed, but also greater efficiency / stability • Innovations: • more frequencies / more modulation / more MIMO • network managed contention, not “first come first served” • Passpoint: will offer seamless roaming between networks Pros • Wi-Fi 6 will tackle Wi-Fi’s weak point: very high footfall areas • Wi-Fi is your network: your customer, your channel, your data • Wi-Fi is economic: and backward compatible Cons • Hard limits on available spectrum • Wi-Fi is still a download technology: upload Wi-Fi
  48. 48. • If you don’t have the coverage and capacity that your customers need today: it’s a 4G problem that needs a 4G solution • Wifi 6 is worth considering: but query whether it will really meet your customers’ expectations • If you need a solution then you may well need to fund it: the MNOs now expect “cost neutral”: • which means paying for their network kit and transmission! • DAS is the standard solution: • there are clever new solutions that could offer better value: but very few are MNO approved • DAS is expensive, but you can keep it simple: • £500k+: but the MNO network equipment is on top • the solutions are all bespoke: significant cost for design and PM resource, MNOs need to approve every design, install can be expensive: rigging antennas at height , and head end kit can be expensive, • You can keep the cost down by keeping it simple: 4G only (not 2G or 3G), and not every frequency band What does it mean for me

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