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Internal Assignment Applicable for SEPTEMBER 2018 Examination
Course: Financial Analysis and Management
1. Mr. Gupta has joined as the finance manager of Zelta Corporation Ltd and had a team of
reportees under him. The reportees had just graduated from college and was not much aware
about the corporate world. Mr.Gupta wanted the team to understand the role of finance manager
so that they can understand their job profiles as they were supposed to work with him. Mr.Gupta
wanted his team to prepare a short report on the nature of the work of a finance manager. If you
are one of his team member prepare the report. (10 Marks)
2. Alpha Ltd was planning to relax its present credit policy and is in the process of evaluating an
alternate policy. The firm is required to give a return of 25 percent on the investment in accounts
receivable. The company’s variable costs are 70 percent of the sales revenue. Given the
following information, which one is the better option? (10 Marks)
Particulars Present policy Alternate policy
Annual Credit Sales 80,00,000 10,000,000₹ ₹
Bad Debt losses 3,00,000 4,00,000₹ ₹
Investment in accounts
receivable
₹12,00,000 20,00,000₹
3. The management of ABC Ltd wanted to understand the performance of the firm on the basis
of financial ratios. They wanted to understand if the Capital Employed and fixed assets of the
firm has been effectively used or not. The management asked the finance manager to calculate
the correct financial ratios for the same and present the same to the management along with the
interpretation of the results obtained.
The Balance Sheet is as follows:
Balance Sheet
Liabilities Amount Assets Amount
EquityShare Capital 90,000 Fixed Assets 1,35,000
12% Debentures 70,000 Current Assets 1,00,000
Reserves 15,000
Current Liabilities 60,000
2,35,000 2,35,000
Net Sales during the year is Rs 3, 00,000. The finance manager decided to calculate
following ratios:
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a. Total Capital Turnover Ratio (5 Marks)
b. Fixed Assets Turnover Ratio (5 Marks)
Course: India's Foreign Trade
1. When well-established Indian company decides to go for geographical expansion, they go for
expansion through entering foreign market/s (Exports) however; they will do complete risk
analysis of the target market, which are these essential risk analysis need to be done and why?
(10 Marks)
2. Export Promotion Councils set-up by Ministry of Commerce, government of India are very
beneficial to MSME , explain how many different EPC’s are there and pick any one EPC’s from
any one segment, explain how they function and how they help the MSME’s (10 Marks)
3. One of the well-established Indian Biotech manufacturing company engaged in
manufacturing of Human healthcare biotech products and Biotech based Agro products:
a. What are your recommendations to this company prior to entering overseas market with their
biotech products for human? (5 Marks)
b. Work out a market entry strategy for overseas market for their Biotech based Agro products.
(5 Marks)
Course: Export Import Procedures and Documentation
1. Brown box and company imported one consignment of 25 boxes of cosmetics. The invoice
and packing list clearly show the number of boxes as 25 Nos. However at the time of
examination customs found 27 boxes. Hence the clearance got held up. Customs asked Brown
box to get the details of the additional 2 boxes from the exporter. Exporter replies that they have
sent two empty boxes free of cost for repacking in case of any transit damage but did not
mention in the documents. Customs examined all 27 boxes and found 2 empty boxes. Customs
has given show cause notice to Brown box for suppression of facts while declaring for import
clearance. In your opinion, what should be the way to reply to show cause notice and clear the
consignment. (10 Marks)
2. Robinson Private Limited imported 1 x 20’container of pipe fittings from China. On
examination it was found different items and not pipe fittings. Customs held up the clearance
and asked for clarification for receiving wrong consignment. The exporter found out from their
port of dispatch that shipping line has dispatched wrong container to India and the actual
container was lying in the port itself. Shipping line also accepted the mistake and sent an
apology letter to the importer and customs. According to your experience please advise the
course of action to be followed by Robinson Pvt Ltd to solve this issue. (10 Marks)
3. Intel Toys Private Limited is a toys manufacturing company. Dubai Government has
organized an exhibition of toys and Intel has booked one stall to display their toys. The toys will
be displayed in Dubai and will be brought back after the exhibition. Intel does not want to pay
any import duty in Dubai and also pay any duty in India at the time of bringing their toys after
exhibition.
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a. What type of special document is required to perform the above export and import? (5 Marks)
b. In case any toys are sold in the exhibition how Intel will clear the consignment at the time of
re-importing the toys sent for exhibition? (5 Marks)
Course: Custom Shipping and Insurance
1. M/s Global importers have imported 1 x 40 feet container on CIF basis by using a freight
forwarder. On the arrival of container the freight forwarder collected the dues from Global
importers and released the Bill of Lading for clearance. Global Importers have appointed a
customs broker to clear the consignment and they have collected the delivery order from the
shipping line. But the customs broker delayed the clearance due to lack of knowledge of the
system. Now shipping line has levied detention charges for the container on the freight
forwarder. Please explain as to who should pay the detention charges in this case and why. (10
Marks)
2. Indian Marine Company (IMC) has purchased a small ship and insured the same. However,
there was an explosion in the ship and part of the ship got damaged. IMC filed an insurance
claim His claim was rejected as the surveyor reported that IMC has fitted a gas heater in one of
the cabins which got exploded due to faulty installation. The insurer refused to accept the
rejection and took the case to the court. Court found that gas heater installation was done
properly. Please explain with proper analysis your decision on the above – ie whether the AMC
should get the claim or not. (10 Marks)
3. M/s Ramji and Associates imported one consignment of steel on FOB basis by sea. The cargo
is break bulk and got a clean bill of lading. However, on arrival the steel was found to be wet
and Ramji and Associates refused to pay the cost to the seller. The seller refused to accept this
and asked Ramji & associates to make the payment. Please answer the following:
a. Please explain FOB term and who is responsible to cover the insurance on FOB shipments? (5
Marks)
b. Who should bear the losses of the shipment and whether it is correct to refuse payment to the
seller who sold the goods on FOB basis. (5 Marks)
Course: Strategic Financial Management
1. A company is considering which of two mutually exclusive projects it should undertake. The
Finance Director thinks that the project with the higher NPV should be chosen whereas the
Managing Director thinks that the one with the higher IRR should be undertaken. Both projects
have the same length of life but different initial outflows. The company anticipates a cost of
capital of 10% and the net after tax cash flows of the projects are as follows:
Year 0 1 2 3 4
Project A (120,000) 40,000 40,000 40,000 40,000
Project B (58,000) 20,000 20,000 20,000 20,000
Calculate the NPV and IRR of each project. Also, state with reasons which project you would
recommend. (10 Marks)
2. The following is the capital structure of Abhishek Industries as on 31st March 2018
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Equity Shares : 20000 shares ( of Rs 100 each) 20,00,000
12% Preference Shares ( of Rs 100 each) 8,00,000
10% Debentures 12,00,000
40,00,000
The market price of the company’s share is Rs 110 & it is expected that a dividend of Rs 10 per
share would be declared at the end of current year . The dividend growth rate is 6%. If the tax
rate is 30% compute the WACC by book value & market value weights. (10 Marks)
3. A company’s current earnings before interest and taxes are Rs 4,00,000. The firm currently
has outstanding Rs 15 lakh of debts at an average cost of 10 per cent. Its cost of equity capital is
estimated to equal 16 per cent.
a. Determine the current value of the firm using the traditional valuation Approach, the firm’s
overall capitalisation rate and leverage ratio (5 Marks)
b. The firm is considering reducing its leverage by selling Rs 5 lakh of equity in order to redeem
a Rs 5 lakh debt. The cost of debt is expected to be unaffected. However, the firm’s cost of
equity capital is to be reduced to 14 per cent due to decrease in financial risk. Would you
recommend the proposed action? (5 Marks)
Course: Consumer Behavior
1. You are a marketing consultant. A new company is planning to introduce a line of pre-cooked
food item. It will be quite convenient & far less time consuming to prepare the meals within
minutes. How should the company go ahead to segment the market? (10 Marks)
2. You are the advertising manager for a sports footwear company. Develop two different
themes on two different levels to appeal the consumer behavior in the need hierarchy for the ad
campaign (10 Marks)
3. E-commerce transactions in India are gaining popularity at the very fast pace majorly due to
its attributes of ease of shopping, good discounts, social media integration, cash on delivery
mode of payment etc. The Industry is all set to grow and beat the records considering the recent
show of strength of several E-commerce companies of India Inc in their capability to raise funds
as well. Flipkart - One of the leading Indian e-commerce companies headquartered in
Bangalore, Karnataka. The overall brand value of FLIPKART is good, but it is facing tough
competition from its global as well as local competitors. But in India, it is the most superior E-
business portal which is aggressively expanding and planting its roots deep into the Indian
market and at the same time shifting the mindset of the people i.e. from going and shopping
from physical stores to online stores, which is enormous.
Questions:
a. Discuss the Initial Challenges faced by Flipkart (5 Marks)
b. How Flipkart succeeded in Building the Trust of Online customers? (5 Marks)
Course: Marketing Research
1. Your company is a new start-up which is planning to give stiff competition to Google maps
by coming up with a GPS-based mobile app which can provide best routes / maps cum shopping
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assistance. It aims to be a complete guide to road travelers on the best routes, markets and
products available en-route, other shopping assistance etc. However, this idea needs to be
explored and tested for its feasibility. Discuss the new product development process that you
would follow for evaluating the feasibility. Which of the various product testing methods will
you use for testing your mobile app and why?
(10 Marks)
2. A leading NGO has been entrusted by the Dhirubhai Ambani Foundation for creating
awareness regarding organs donation on the World Organ Donation Day. Towards this, the
NGO is preparing an advertising campaign which shall be launched to reach out to the general
public. The advertising campaign is being seen as a tool for bringing awareness and some
positive change in the society. The NGO and its Ad Agency have created few innovative ad
copies but the Foundation is insisting on rigorous Ad testing before launch. What is Copy
Testing? Which methods of Copy testing should they use in both the stages: pre-release and
post-release?
(10 Marks)
3. Domestic and International airlines have been pushing the Telecom Commission to allow
making calls and browsing the internet while flying in Indian airspace, once the aircraft reaches
an altitude of 3,000 metres. However, the Govt. and the Telecom Authorities are skeptical since
this requires huge investment to be made by the airlines ultimately resulting in heavy pricing,
much higher than the rates for mobile services. You have been asked to conduct a research to
identify the target customer and understand the consumer needs towards inflight calls and
internet services and their perspective and opinion towards the prices that they would be willing
to pay.
a. Describe the profile of your target customer and discuss the major sources of secondary data
that you would collect to identify him / her? (5 Marks)
b. For the primary data that needs to be collected towards this research, briefly describe the
research methods that you would use (5 Marks)
Course: Integrated Marketing Communications
1. You are a young entrepreneur and have just opened your own PR agency. How would you go
about acquiring new Clients? (10 Marks)
2. You are the brand manager of an automobile company and your company is launching a new
car. Explain the Integrated Marketing approach you will use to launch the product?
(10 Marks)
3. Case Study
Singing Marathon by a Cough Syrup Brand
You are Brand Manager for a Cough Syrup brand. You have organised a Singing marathon at
Delhi. The marathon will be a relay with people in groups of 20 singing non-stop for maximum
time. The collection from the marathon will be donated to support singers from the lower strata
of society. You want to invite people to participate. The Objective is to associate clear throat
with singing.
a. How would you go about identifying target groups? (5 Marks)
b. What would be your PR approach? (5 Marks)
Course: Decision Analysis and Modeling
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1. Comment on the applications of Decision Analysis and Modelling in Finance, Marketing, and
Human Resource Management. (10 Marks)
2. In transportation and transshipment problems, differentiate between the Least Cost and VAM
methods. (10 Marks)
3. A company management and the labour union are negotiating a 5 years agreement. Each of
them has 4 strategies available.
I – Hard Bargaining
II – Logical Bargaining
III – Legalistic Bargaining
IV – Conciliatory Bargaining
The costs to the company are given below:
Union Strategies
Company Strategies
I
II
III
IV
I
20
15
12
35
II
25
14
8
10
III
40
2
10
5
IV
-5
4
11
0
a) What is the optimal strategy adopted by the two sides? (5 Marks)
b) Calculate the value of the game (5 Marks)
Course: Services Marketing
1. Tour & Travel operators are facing a difficult time maintaining bottom lines with the hike in
diesel & petrol prices. In this scenario, how can a tour operator (XYZ Travels) segment the
market & use a Positioning strategy to prop its sagging bottom line (10 Marks)
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2. Coffee House a coffee bean exporter sensing the high market potential of coffee bars is
planning to launch a coffee bar chain in India called “Timepass”. It wants to position its coffee
bar chain as an up market leisure hangout for customers. As it lacks knowledge and experience
in the coffee retailing industry, the company is undecided about the design aspects of the coffee
bars. What decisions relating to the elements of physical evidence are to be taken by Coffee
House? (10 Marks)
3. The Banking sector is going through a major transformation and witnessing robust growth.
Automation is the order of the day. In order to sustain competition and enhance customer
experience new initiatives have been introduced. Technology is the driving force & internet &
mobile banking are the recent trends. You are the chairman of a 30 year old private sector bank
with conservative approach. Employees being from the old school of thought have resisted the
new trends now introduced by most of the banks. Your branches are majorly located in South
India. The bank is faced with a few takeover threats in the past. The government is insisting
merger of the bank for viability and modernization. Your product portfolio requires a change to
attract new customers and retain the existing ones. The board is expecting from you a thorough
overhaul of the marketing mix.
Questions:-
a. Design an innovative service product offering for your bank. (5 Marks)
b. Evaluate the role and importance of people in a service industry. (5 Marks)
Course: Project Management
1. You are working for a multi-national bank and are being asked to set up a Project
Management Office (PMO) for the bank. Discuss appropriateness of each type of PMO for the
bank and recommend one of them for the bank. Please make suitable assumptions but specify
them explicitly. (10 Marks)
2. You are involved in a project feasibility study. The project is about installing additional
capacity for manufacturing 100 bicyles per day. As part of this study, you are asked to do the
demand forecasting. Discuss appropriateness of each type of qualitative forecasting method for
your project and recommend one of them. Please make suitable assumptions but specify them
explicitly. (10 Marks)
3. "This project seems to be a good deal", Mr. Sharma opened the meeting with this statement.
"We invest Rs. 80 lac and can get Rs. 1 Cr in just three years. What more do we need?” Mr.
Sharma continued. "Let's take the opinion of Ms. Roy. She has recently done a course on project
management and can help us from that learning", Mr. Iyer looked at Ms. Roy, who has just
joined the organization couple of months back. As she was new, she was not sure how things
work in this organization. However, since Mr. Iyer, who is the Head of her business unit, asked
her directly, she needed to speak up. "I will need some facts and figure before making any
suggestion. In particular, I will need to know estimated cash inflows and outflows." "Oh yes,
this project will need Rs. 80 lac up front but will generate Rs. 50 lac each in second and third
year." Mr. Sharma quickly provided the data. "And we need minimum 12% rate of return!” Mr.
Iyer provided additional data.
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a. Which are the methods are available for making such decision? Which one method would you
recommend? Why? (5 Marks)
b. Should Ms. Roy recommend this project? Why or why not? (5 Marks)
Course: Financial Institutions and Markets
1. Geeta had completed her post graduation in Insurance and had joined the Insurance
Regulatory and Development Authority as the junior manager. On the first day of the job, her
manager wanted her to prepare a report on the nature of the functions of the IRDA. Help her to
prepare the report. (10 Marks)
2. Ajit has recently joined an investment management company and his profile consisted of
capital market instruments. His manager in order to estimate his understanding of the market,
asked him to prepare a report on the role of the capital market. Suggest relevant points to be
included in his report. (10 Marks)
3. Neeta had recently joined a company after completing her graduation and the company was
almost six years old. The company had been doing good in the recent past and had plans for
expansion for which it wanted to raise money through IPO. Neeta’s manager gave her the task
of getting information on the major stock exchanges of India where the equity can be listed.
a. Collect relevant information about BSE (5 Marks)
b. Collect relevant information about NSE (5 Marks)
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