Make sure this data is accurate before making final. Ask Ellen for any changes.
Ask Ellen for any additions or changes.
Ppt d 1
Spring 2011 European ToursProposalEllen LatskyTour Developer-EuropeQuest Specialty Travel
Tour Development Goals Focus onsignificantexperiences◦ Preserve QSTvalues Price toursreasonably Create learningopportunities◦ Offer local guides◦ Provide experts2
Tour Strategy Objectives Provide low cost tours◦ Use local transportation Provide educational experiences◦ Have meaningful cultural exchanges Utilize local knowledge of geopolitical history Provide tours for different physicalabilities3AimHigher
Focus Group Data AnalyzedTRENDSMAJORFINDINGSCONCLUSIONS4
Focus Group Analysis-Trends Trends for American Tourists◦ Concern for safety a high priority◦ Middle East and Asian travel less popular◦ European destinations more popular thanPacific Islands◦ Trip destination correlated to trip length5
Focus Group Analysis-Findings Major Findings by Age◦ 18-35 - look for adventure◦ 36-49 - seek culture experiences◦ 50-75 - desire to be safe and comfortable◦ 45-70 - travel more than other age groupscombined6
Focus Group Analysis-Conclusions General Conclusions◦ Stress safety issues and concerns◦ Target tours for 45-65 yr. olds◦ Target economic travelers of all ages◦ Expand adventure tour offerings7
Mediterranean IslandsBike TourMallorca Spain8A view of the beach along the north side ofMallorca near the village of Alcudia.Travel for 135 miles fromPalma to La Puebla over 6days
On-line Survey Results90%10%20%30%40%50%60%70%80%Safety Price Experience2 Years PastLast YearThis Year
10Adventure SeriesSelf Guided Family Cruise ExtremeMallorca BikeTourItalian AlpsCampingMediterranean CatamaranTourRussianArctic TourBlack ForestTourBlack SeaCottageUK to SpainOceanVoyageClimbing Mt.ElbusAmalfi CoastWalking TourAlicanteBeach HouseAdriatic SeaCruiseKerry CoastBike Tour