Spring 2011 European ToursProposalEllen LatskyTour Developer-EuropeQuest Specialty Travel
Tour Development Goals Focus onsignificantexperiences◦ Preserve QSTvalues Price toursreasonably Create learningopportun...
Tour Strategy Objectives Provide low cost tours◦ Use local transportation Provide educational experiences◦ Have meaningf...
Focus Group Data AnalyzedTRENDSMAJORFINDINGSCONCLUSIONS4
Focus Group Analysis-Trends Trends for American Tourists◦ Concern for safety a high priority◦ Middle East and Asian trave...
Focus Group Analysis-Findings Major Findings by Age◦ 18-35 - look for adventure◦ 36-49 - seek culture experiences◦ 50-75 ...
Focus Group Analysis-Conclusions General Conclusions◦ Stress safety issues and concerns◦ Target tours for 45-65 yr. olds◦...
Mediterranean IslandsBike TourMallorca Spain8A view of the beach along the north side ofMallorca near the village of Alcud...
On-line Survey Results90%10%20%30%40%50%60%70%80%Safety Price Experience2 Years PastLast YearThis Year
10Adventure SeriesSelf Guided Family Cruise ExtremeMallorca BikeTourItalian AlpsCampingMediterranean CatamaranTourRussianA...
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  • Ppt d 1

    1. 1. Spring 2011 European ToursProposalEllen LatskyTour Developer-EuropeQuest Specialty Travel
    2. 2. Tour Development Goals Focus onsignificantexperiences◦ Preserve QSTvalues Price toursreasonably Create learningopportunities◦ Offer local guides◦ Provide experts2
    3. 3. Tour Strategy Objectives Provide low cost tours◦ Use local transportation Provide educational experiences◦ Have meaningful cultural exchanges Utilize local knowledge of geopolitical history Provide tours for different physicalabilities3AimHigher
    4. 4. Focus Group Data AnalyzedTRENDSMAJORFINDINGSCONCLUSIONS4
    5. 5. Focus Group Analysis-Trends Trends for American Tourists◦ Concern for safety a high priority◦ Middle East and Asian travel less popular◦ European destinations more popular thanPacific Islands◦ Trip destination correlated to trip length5
    6. 6. Focus Group Analysis-Findings Major Findings by Age◦ 18-35 - look for adventure◦ 36-49 - seek culture experiences◦ 50-75 - desire to be safe and comfortable◦ 45-70 - travel more than other age groupscombined6
    7. 7. Focus Group Analysis-Conclusions General Conclusions◦ Stress safety issues and concerns◦ Target tours for 45-65 yr. olds◦ Target economic travelers of all ages◦ Expand adventure tour offerings7
    8. 8. Mediterranean IslandsBike TourMallorca Spain8A view of the beach along the north side ofMallorca near the village of Alcudia.Travel for 135 miles fromPalma to La Puebla over 6days
    9. 9. On-line Survey Results90%10%20%30%40%50%60%70%80%Safety Price Experience2 Years PastLast YearThis Year
    10. 10. 10Adventure SeriesSelf Guided Family Cruise ExtremeMallorca BikeTourItalian AlpsCampingMediterranean CatamaranTourRussianArctic TourBlack ForestTourBlack SeaCottageUK to SpainOceanVoyageClimbing Mt.ElbusAmalfi CoastWalking TourAlicanteBeach HouseAdriatic SeaCruiseKerry CoastBike Tour

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