In recent years, Public Relations and Media Measurement experts have noticed a shift from the exploitation of traditional print media to new age digital media. P+ measurement services decided to undertake an analysis of how Nigerian Telecommunications companies, have been able to realign their readership from ink to social media. We took a close look at their followership on social media which is beyond reasonable doubt, a realistic means to analyse their news circulation and message penetration as opposed to inconsistent print circulation figures.

1. P+ MEASUREMENT
SERVICES
ANALYSIS OF NIGERIAN TELECOMMUNICATIONS
PERFORMANCE ON NEW MEDIA
30TH MARCH 2016

2. BACKGROUND
In recent years, Public Relations and Media Measurement experts
have noticed a shift from the exploitation of traditional print media
to new age digital media.
P+ measurement services decided to undertake an analysis of how
Nigerian Telecommunications companies, have been able to realign
their readership from ink to social media.
We took a close look at their followership on social media which is
beyond reasonable doubt, a realistic means to analyse their news
circulation and message penetration as opposed to inconsistent print
circulation figures.
.

3. NIGERIAN TELECOMMUNICATIONS ON TWITTER
As at March 30th , 2016
- 100,000.00 200,000.00 300,000.00 400,000.00 500,000.00 600,000.00
Visafone
MTN
Etisalat
Glo
Airtel
2,181.00
279,000.00
311,000.00
314,000.00
583,000.00
TWITTER
TWITTER

4. NIGERIAN TELECOMMUNICATIONS ON FACEBOOK
As at March 30th , 2016
- 500,000.00 1,000,000.00 1,500,000.00 2,000,000.00 2,500,000.00 3,000,000.00 3,500,000.00
Ntel
Visafone
Glo
Etisalat
Airtel
MTN
3,902.00
29,233.00
1,102,338.00
1,481,524.00
1,776,776.00
3,475,712.00
FACEBOOK
FACEBOOK

5. NIGERIAN TELECOMMUNICATIONS SOCIAL MEDIA COMPARISON
As at March 30th , 2016
-
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
2,500,000.00
3,000,000.00
3,500,000.00
MTN Airtel Etisalat Glo Visafone Ntel
FACEBOOK
TWITTER

6. ABOUT US
P Plus Measurement Services is the first indigenous media
measurement company in Nigeria that focus on delivering Detailed
Media Measurement, Evaluation and Analysis across the full spread
of media channels.
Our senior team has years of combined global media measurement,
media audit, media intelligence and big data management
experience, which gives us a level of insight and authority that goes
well beyond the norm in standard client/supplier relationships. Using
the latest technology and human analysis techniques, we are able to
provide unique actionable insights to allow companies develop
effective communication strategies.
Our diverse portfolio of media intelligence approaches and solutions
have one objective – to equip clients with the tools that will help
them make more informed and better business decisions and also
help in implementing the new public relations measurement
standards.
P+ Measurement Services is the first Nigerian
Independent Media Measurement agency to become a
member of AMEC.