Andrea Boetti 'Opportunity - Windows Phone in South East Asia' Fortumo

1. Windows Phone: Dead in
Water or Full Speed Ahead?
Andrea Boetti
Business Development Manager
Fortumo

2. ¡ Founded in 2007
¡ Mobile operator billing in 80 countries
¡ Offices in Europe (Estonia), US (San Francisco), China
(Bejing) and India (New Delhi)
¡ Team of 60+ people
¡ Backed by Intel Capital, Greycroft Partners & Mobi Solutions
Fortumo

3. Microsoft on smartphones
Windows Mobile:
Pocket PC 2000
Windows Mobile:
23% market share in 2004
Decline to 5% in 2010
Windows Mobile 6.5
becomes Windows Phone
Windows Phone 8.1

4. Market Situation

5. 1 in 10 of your users are already gone...
10% in Europe, 5% in LatAm, 5% in USA...

6. Why are we building for Windows Phone?

7. Why are we building for Windows Phone?

8. Why are we building for Windows Phone?

9. Why are we building for Windows Phone?

10. Revenue potential in emerging markets?
Source: ~1 million aggregated Fortumo payments from May 2014.
USA: $7
Malaysia: $15.5
Finland: $9.1
Russia: $7.7
Brazil: $9.5
Saudi Arabia: $13
Thailand: $10.1

11. Where to go with Windows Phone?

12. Porting your apps

13. Advertising & Analytics

14. ¡ Localization
¡ Distribution
¡ Pricing
¡ Payment methods
General Guidelines

15. Q&A

16. Thank you!
http://fortumo.com
http://developers.fortumo.com
andrea.boetti@fortumo.com