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MET SERVICE
IMPACT
ANALYSIS
I S Y E 6 3 3 7 G L O B A L S U P P LY C H A I N
D E S I G N
Team:
Rimadina Nawangwulan, Pedro Josefsson, Xin Song,
Tushar Sinha, Akanksha Goel, Peng Chen
Advisor: Prof. Vande Vate
www.linkedin.com/in/
xin-song-400bbb103
www.linkedin.com/in
/peng0630
Our team
www.linkedin.com/in/ri
madinanawangwulan
www.linkedin.com/in/tu
shar-sinha-16988957
www.linkedin.com/in/pedr
o-josefsson-549499113/en
www.linkedin.com/in/g
oelakanksha
TEAM MEMBER
2
AGENDA
• Problem Statement
• Methodology
• Recommendation
3
Problem Statement:
After few years of MET service implementation,
Home Depot wants to know how to allocate this
resource in a more effective location.
Objective:
Find approach to calculate MET service impact and thus
where allocating MET resources provides most benefit.
4
Approach
4
3
Confidence Level
Calculation
2
Calculation
1
Measurement
Refinement
5
添加标题
锐普,中国专业PPT设计领跑者,用卓越PPT为
您创造价值。
?
How to
measure MET
Impact
MEASUREMENT
- What to Measure?
• $ Revenue Instead of Units Sold
• Bay Instead of SKU
- Duration?
$Sales
$Sales
Day-of-Week $ Sales variation
Mon Tue Wed Thu Fri Sat Sun
1
6
Get clean cut of period with service and without service
Service Impact: Week 2, 6
No-Service Impact: Week 1, 3, 4, 5, 7
CALCULATION2 Week 1 Week 3
Week 2 Week 4
Week 5
Week 6
MET Service MET Service
Week 7
7
CALCULATION2 Week 1 Week 3
Week 2 Week 4
Week 5
Week 6
MET Service MET Service
Week 7
The Coefficient of Service Group = Average( Sales ,
Week 2
Week 1 Week 5
Week 6
8
3CONFIDENCE LEVEL
Service Group
Mean of Coefficient: 1.37
Standard Deviation: 1.43
Service Group
• Data used is sample from 1 bay
• Average coefficient of 1.37 means that
on average, change in sales from week
to week when MET service is applied in
sample data is +37%
• High standard deviation shows large
variability in data. This means that
other factors have substantial influence
on sales, not only MET service.
9
CALCULATION2 Week 1 Week 3
Week 2 Week 4
Week 5
Week 6
MET Service MET Service
Week 7
The Coefficient
of Control Group (No Service) = Average( Sales , )
Week 3 Week 7
Week 4
Week 8
Week 8
10
3CONFIDENCE LEVEL
Control Group
• Sample data is taken to measure the
organic change in sales without service
being done in the bay.
• Average coefficient of 126 means that
on average, change in sales from week
to week although MET service is not
applied in sample data is +26%
11
Control Group
Mean of Coefficient: 1.26
Standard Deviation: 1.16
Service Group
Mean of Coefficient: 1.37
Standard Deviation: 1.43
Sales increases by 11% when Service is applied.
How accurate is it?
3CONFIDENCE LEVEL
Control Group
Mean of Coefficient: 1.26
Standard Deviation: 1.16
12
Service Group
Mean of Coefficient: 1.37
Standard Deviation: 1.43
Confidence Level:15%
3CONFIDENCE LEVEL
Control Group
Mean of Coefficient: 1.26
Standard Deviation: 1.16
Pictures taken from:
http://www.stat.yale.edu/Courses/1997-98/101/meancomp.htm
http://develve.net/t-test.html
Control
Group
Service
Group
Two-sample t-Statistic test
• s – Sample Standard Deviation
• X – Sample Mean
• n – # Data Points in Sample
• t – Critical value for the t
distribution that allows retrieval of
confidence level
13
Both results have large variance shown by standard deviation. Statistic Test shows how confident we are that the
increase in sales is not just random, but that the service group coefficients are actually higher than the ones of the
Control group. Higher confidence level is better, at least more than 50% to distinguish both results.
STEP
01
STEP
02
STEP
03
Filter out other
factors
Aggregate numbers
REFINEMENTS
Low confidence level
1. High standard deviation
2. Limited data points
4
14
Promotion
Seasonality
MET Service
Others
 How does price changes change
revenue/demand?
 Sales variance due to seasonal
effects
 Impact of MET service
 Weather
 Events
 Traffic
FILTRATION OF VARIANCE
15
Normalization Formulation (Seasonal Effect)
• For Bay with only one SKU:
• For Bay with multiple SKUs:
Normalized Bay Sales = 𝑖∈𝐵𝑎𝑦(
𝑆𝑎𝑙𝑒𝑠 𝑆𝐾𝑈−𝑖∗𝐴𝑣𝑒𝑟𝑎𝑔𝑒 𝑆 𝑖
𝑆(𝑖)
) , ∀ Days in FY 2015
Normalized Bay Sales =
𝑆𝐾𝑈 𝑆𝑎𝑙𝑒𝑠 ∗𝐴𝑣𝑒𝑟𝑎𝑔𝑒 𝑆𝑢𝑏𝑐𝑙𝑎𝑠𝑠 𝑠𝑎𝑙𝑒𝑠
𝑆𝑢𝑏𝑐𝑙𝑎𝑠𝑠 𝑆𝑎𝑙𝑒𝑠
, ∀ Days in FY 2015
𝑆 𝐴 = 𝑆𝑢𝑏𝑐𝑙𝑎𝑠𝑠 𝑠𝑎𝑙𝑒𝑠 𝑓𝑜𝑟 𝑆𝐾𝑈 "𝑖"
16
REFINEMENT – Filtering Out Noise
Mean
Standard
Deviation
Coeff.
Control
Coeff.
Service
Confidence
Level
Bay Sales 163.03 302.87 1.26 1.37 15%
Normalized Bay
Sales 124.07 111.15 1.37 1.19 -
Assumes SKU sales follow same seasonality as subclass which
then can be used to normalize sales
17
Assumptions
‘Stores without Service data’ taken as Observation
set for calculation of sales lift due to promotions
Maximum Unit Price assumed as Benchmark Price
Unusual high Unit prices represent bad data rows
Steps
Remove Outliers – records with unusually high unit
price
Eliminate negative Sales records
Calculate Sales Lift % with base as Original Price
Normalize sales data by eliminating Sales lift effect
due to promotions
18
Normalization Approach (Pricing Effect)
Normalization Formulation (Price
Promotions Effect)
• For SKU-i in bay
• Normalized bay-level sales (with multiple SKUs)
𝑵𝒐𝒓𝒎𝒂𝒍𝒊𝒛𝒆𝒅𝑺𝒂𝒍𝒆𝒔 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘,𝑂𝑟𝑖𝑔𝑖𝑛𝑎𝑙𝑃𝑟𝑖𝑐𝑒 𝑆𝐾𝑈−𝑖
=
𝑺𝒂𝒍𝒆𝒔 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘,𝐷𝑖𝑠𝑐𝑜𝑢𝑛𝑡𝑒𝑑𝑃𝑟𝑖𝑐𝑒 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘
1 + ∆𝑷𝒓𝒊𝒄𝒆% 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘(
𝑺𝒂𝒍𝒆𝒔𝑳𝒊𝒇𝒕% 𝑆𝐾𝑈−𝑖
100
)
𝑵𝒐𝒓𝒎𝒂𝒍𝒊𝒛𝒆𝒅𝑺𝒂𝒍𝒆𝒔 𝐵𝑎𝑦,𝐷𝑎𝑦−𝑘,𝑂𝑟𝑖𝑔𝑖𝑛𝑎𝑙𝑃𝑟𝑖𝑐𝑒 =
𝑖=1
𝑛
𝑵𝒐𝒓𝒎𝒂𝒍𝒊𝒛𝒆𝒅𝑺𝒂𝒍𝒆𝒔 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘,𝑂𝑟𝑖𝑔𝑖𝑛𝑎𝑙𝑃𝑟𝑖𝑐𝑒 𝑆𝐾𝑈−𝑖
19
REFINEMENT – Filtering Out Noise
(Pricing)
2/3/15 3/3/15 4/3/15 5/3/15 6/3/15 7/3/15 8/3/15 9/3/15 10/3/15 11/3/15 12/3/15 1/3/16
Sales($)
Sales Normalized Sales
Coefficient of Sales Lift (without promotions) for
Serviced and Un-Serviced sales
Mean
Standard
Deviation
Coeff.
Control
Coeff.
Service
Confidence
Level
Bay Sales 163.03 302.87 1.26 1.37 15%
Normalized Bay
Sales 126.84 207.72 1.17 1.39 33%
20
AGGREGATE NUMBERS
Time
In-Store
Other Store
Others
 How does price promotions change
effect revenue/demand?
 Other Bays in same Sub-
Class/Class
 Same Bay/SKU
In-Store
21
REFINEMENT – Aggregate of Multiple
SKUs at Same Subclass Level
Coeff.
Control
Coeff.
Service
Confidence
Level
Bay Sales 1.06 1.10 56%
Aggregate Sales 1.07 1.13 66%
• Adding more SKUs at the same subclass to get more data points
• Assuming distribution of coefficient is similar for all SKUs in the same subclass
22
Recommendation
• Improve data quality
• Increase data points
• Apply the methodology to other bay, subclass, class,
and department.
23
Flow Chart of Process
Our target:
Low Standard Deviation
High Confidence Level
Calculate sales ratio
for Control & Service
Group
Calculate standard
deviation for each
group
High
Standard
Deviation?
Calculate the
Confident Level
High
Confident
Level?
Filter out noise by
Normalization
Get more data pointAggregate numbers
Yes
NO
NO Yes Done
24
25
MONTHLY SALES FOR WHOLE
STORESWeekly$SalesinMarch
W1 W2 W3 W4 W5
26

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Homdedepot

  • 1. MET SERVICE IMPACT ANALYSIS I S Y E 6 3 3 7 G L O B A L S U P P LY C H A I N D E S I G N Team: Rimadina Nawangwulan, Pedro Josefsson, Xin Song, Tushar Sinha, Akanksha Goel, Peng Chen Advisor: Prof. Vande Vate
  • 3. AGENDA • Problem Statement • Methodology • Recommendation 3
  • 4. Problem Statement: After few years of MET service implementation, Home Depot wants to know how to allocate this resource in a more effective location. Objective: Find approach to calculate MET service impact and thus where allocating MET resources provides most benefit. 4
  • 6. 添加标题 锐普,中国专业PPT设计领跑者,用卓越PPT为 您创造价值。 ? How to measure MET Impact MEASUREMENT - What to Measure? • $ Revenue Instead of Units Sold • Bay Instead of SKU - Duration? $Sales $Sales Day-of-Week $ Sales variation Mon Tue Wed Thu Fri Sat Sun 1 6
  • 7. Get clean cut of period with service and without service Service Impact: Week 2, 6 No-Service Impact: Week 1, 3, 4, 5, 7 CALCULATION2 Week 1 Week 3 Week 2 Week 4 Week 5 Week 6 MET Service MET Service Week 7 7
  • 8. CALCULATION2 Week 1 Week 3 Week 2 Week 4 Week 5 Week 6 MET Service MET Service Week 7 The Coefficient of Service Group = Average( Sales , Week 2 Week 1 Week 5 Week 6 8
  • 9. 3CONFIDENCE LEVEL Service Group Mean of Coefficient: 1.37 Standard Deviation: 1.43 Service Group • Data used is sample from 1 bay • Average coefficient of 1.37 means that on average, change in sales from week to week when MET service is applied in sample data is +37% • High standard deviation shows large variability in data. This means that other factors have substantial influence on sales, not only MET service. 9
  • 10. CALCULATION2 Week 1 Week 3 Week 2 Week 4 Week 5 Week 6 MET Service MET Service Week 7 The Coefficient of Control Group (No Service) = Average( Sales , ) Week 3 Week 7 Week 4 Week 8 Week 8 10
  • 11. 3CONFIDENCE LEVEL Control Group • Sample data is taken to measure the organic change in sales without service being done in the bay. • Average coefficient of 126 means that on average, change in sales from week to week although MET service is not applied in sample data is +26% 11 Control Group Mean of Coefficient: 1.26 Standard Deviation: 1.16
  • 12. Service Group Mean of Coefficient: 1.37 Standard Deviation: 1.43 Sales increases by 11% when Service is applied. How accurate is it? 3CONFIDENCE LEVEL Control Group Mean of Coefficient: 1.26 Standard Deviation: 1.16 12
  • 13. Service Group Mean of Coefficient: 1.37 Standard Deviation: 1.43 Confidence Level:15% 3CONFIDENCE LEVEL Control Group Mean of Coefficient: 1.26 Standard Deviation: 1.16 Pictures taken from: http://www.stat.yale.edu/Courses/1997-98/101/meancomp.htm http://develve.net/t-test.html Control Group Service Group Two-sample t-Statistic test • s – Sample Standard Deviation • X – Sample Mean • n – # Data Points in Sample • t – Critical value for the t distribution that allows retrieval of confidence level 13 Both results have large variance shown by standard deviation. Statistic Test shows how confident we are that the increase in sales is not just random, but that the service group coefficients are actually higher than the ones of the Control group. Higher confidence level is better, at least more than 50% to distinguish both results.
  • 14. STEP 01 STEP 02 STEP 03 Filter out other factors Aggregate numbers REFINEMENTS Low confidence level 1. High standard deviation 2. Limited data points 4 14
  • 15. Promotion Seasonality MET Service Others  How does price changes change revenue/demand?  Sales variance due to seasonal effects  Impact of MET service  Weather  Events  Traffic FILTRATION OF VARIANCE 15
  • 16. Normalization Formulation (Seasonal Effect) • For Bay with only one SKU: • For Bay with multiple SKUs: Normalized Bay Sales = 𝑖∈𝐵𝑎𝑦( 𝑆𝑎𝑙𝑒𝑠 𝑆𝐾𝑈−𝑖∗𝐴𝑣𝑒𝑟𝑎𝑔𝑒 𝑆 𝑖 𝑆(𝑖) ) , ∀ Days in FY 2015 Normalized Bay Sales = 𝑆𝐾𝑈 𝑆𝑎𝑙𝑒𝑠 ∗𝐴𝑣𝑒𝑟𝑎𝑔𝑒 𝑆𝑢𝑏𝑐𝑙𝑎𝑠𝑠 𝑠𝑎𝑙𝑒𝑠 𝑆𝑢𝑏𝑐𝑙𝑎𝑠𝑠 𝑆𝑎𝑙𝑒𝑠 , ∀ Days in FY 2015 𝑆 𝐴 = 𝑆𝑢𝑏𝑐𝑙𝑎𝑠𝑠 𝑠𝑎𝑙𝑒𝑠 𝑓𝑜𝑟 𝑆𝐾𝑈 "𝑖" 16
  • 17. REFINEMENT – Filtering Out Noise Mean Standard Deviation Coeff. Control Coeff. Service Confidence Level Bay Sales 163.03 302.87 1.26 1.37 15% Normalized Bay Sales 124.07 111.15 1.37 1.19 - Assumes SKU sales follow same seasonality as subclass which then can be used to normalize sales 17
  • 18. Assumptions ‘Stores without Service data’ taken as Observation set for calculation of sales lift due to promotions Maximum Unit Price assumed as Benchmark Price Unusual high Unit prices represent bad data rows Steps Remove Outliers – records with unusually high unit price Eliminate negative Sales records Calculate Sales Lift % with base as Original Price Normalize sales data by eliminating Sales lift effect due to promotions 18 Normalization Approach (Pricing Effect)
  • 19. Normalization Formulation (Price Promotions Effect) • For SKU-i in bay • Normalized bay-level sales (with multiple SKUs) 𝑵𝒐𝒓𝒎𝒂𝒍𝒊𝒛𝒆𝒅𝑺𝒂𝒍𝒆𝒔 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘,𝑂𝑟𝑖𝑔𝑖𝑛𝑎𝑙𝑃𝑟𝑖𝑐𝑒 𝑆𝐾𝑈−𝑖 = 𝑺𝒂𝒍𝒆𝒔 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘,𝐷𝑖𝑠𝑐𝑜𝑢𝑛𝑡𝑒𝑑𝑃𝑟𝑖𝑐𝑒 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘 1 + ∆𝑷𝒓𝒊𝒄𝒆% 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘( 𝑺𝒂𝒍𝒆𝒔𝑳𝒊𝒇𝒕% 𝑆𝐾𝑈−𝑖 100 ) 𝑵𝒐𝒓𝒎𝒂𝒍𝒊𝒛𝒆𝒅𝑺𝒂𝒍𝒆𝒔 𝐵𝑎𝑦,𝐷𝑎𝑦−𝑘,𝑂𝑟𝑖𝑔𝑖𝑛𝑎𝑙𝑃𝑟𝑖𝑐𝑒 = 𝑖=1 𝑛 𝑵𝒐𝒓𝒎𝒂𝒍𝒊𝒛𝒆𝒅𝑺𝒂𝒍𝒆𝒔 𝑆𝐾𝑈−𝑖,𝐷𝑎𝑦−𝑘,𝑂𝑟𝑖𝑔𝑖𝑛𝑎𝑙𝑃𝑟𝑖𝑐𝑒 𝑆𝐾𝑈−𝑖 19
  • 20. REFINEMENT – Filtering Out Noise (Pricing) 2/3/15 3/3/15 4/3/15 5/3/15 6/3/15 7/3/15 8/3/15 9/3/15 10/3/15 11/3/15 12/3/15 1/3/16 Sales($) Sales Normalized Sales Coefficient of Sales Lift (without promotions) for Serviced and Un-Serviced sales Mean Standard Deviation Coeff. Control Coeff. Service Confidence Level Bay Sales 163.03 302.87 1.26 1.37 15% Normalized Bay Sales 126.84 207.72 1.17 1.39 33% 20
  • 21. AGGREGATE NUMBERS Time In-Store Other Store Others  How does price promotions change effect revenue/demand?  Other Bays in same Sub- Class/Class  Same Bay/SKU In-Store 21
  • 22. REFINEMENT – Aggregate of Multiple SKUs at Same Subclass Level Coeff. Control Coeff. Service Confidence Level Bay Sales 1.06 1.10 56% Aggregate Sales 1.07 1.13 66% • Adding more SKUs at the same subclass to get more data points • Assuming distribution of coefficient is similar for all SKUs in the same subclass 22
  • 23. Recommendation • Improve data quality • Increase data points • Apply the methodology to other bay, subclass, class, and department. 23
  • 24. Flow Chart of Process Our target: Low Standard Deviation High Confidence Level Calculate sales ratio for Control & Service Group Calculate standard deviation for each group High Standard Deviation? Calculate the Confident Level High Confident Level? Filter out noise by Normalization Get more data pointAggregate numbers Yes NO NO Yes Done 24
  • 25. 25
  • 26. MONTHLY SALES FOR WHOLE STORESWeekly$SalesinMarch W1 W2 W3 W4 W5 26