BWFR workshop - Im UNIQUE Im a brand! workshop - October 2015.
Be yourself because everyone else is already taken -
Molecule F
Speaker - Cerina Ratiu - www.molecule-f.com
2. Tips & Tricks on how to create YOUR PERSONAL
BRAND
Who are YOU?
To whom are YOU addressing to?
What’s your differentiator?
what are you selling?
Start thinking of yourself as a brand
3. Hi there! I’m Cerina Ratiu From Molecule F!
I like being me. Besides, I’m the only Cerina Ratiu out there—which
makes me, my thoughts, my personality and my style 100% original.
4. RULE 1
BE THE GREATEST YOU IN YOUR PERSONAL &
PROFESSIONAL LIFE
RULE 2
CREATE A STORY THAT MATTERS BY LIVING BOTH
OF THESE LIVES
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10. REAL LIFE VS SOCIAL MEDIA LIFE
ISN’T IT THE SAME THING?
DO’S
• BE PRESENT. KEEP YOUR SOCIAL MEDIA ACCOUNTS UPDATED DAILY
• BUILD A RELEVANT CROWD. BE SELECTIVE ON WHO YOU WATCH. BE
CAREFUL ON WHO’S WATCHING YOU
• KEEP THE RIGHT BALANCE BETWEEN PROFESSIONAL AND PERSONAL
POSTS
• EXPRESS YOUR OPINIONS
DON’TS
• BE A LIKER
• ACT LIKE A PREDEFINED CARACHTER
• LIVE THE FLAWLESS LIFE
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12. CONNECTING PEOPLE BUTTON ACTIVATED
BE THE ONE WHO:
KNOWS EVERYBODY
HANGS OUT WITH EVERYBODY
GIVES A “HOW YOU’VE BEEN” CALL
KNOWS WHEN TO SPEAK
KNOWS WHEN TO LISTEN
DOESN’T GOSSIP
IS RELIABLE
HAS THE COOLEST NEWS
SMILES ALL DAY LONG
IS FRIENDLY WITH EVERYONE
IS FRIENDS WITH NO ONE
