What do you need to do in order to be successful in the world of PR!

1. What do you need to do in order to be successful
in the world of PR?
o Be creative
o Be a good researcher
o Be able to sell your client
o Have confidence
o Be able to negotiate
o Don't give up
o Absorb as much media as you can whether its print or virtual
o Make sure you advertise your client in the right places in order to get coverage