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- 2. In Glasgow we put
- 3. How it works City Strategy Branding Digital PR Support Support Marketing Legacy Support Venue Sponsorship Bookings Hotel Public Bookings Engagement Stakeholder Mapping Subvention
- 7. “Glasgow City Marketing Bureau have been tremendous partners in bringing the conference to Glasgow. This has included support with publicity and profile raising and also helping us to organise the fun run, which was the first time we had ever done anything like this” Baroness Barbara Young, Chief Executive Diabetes UK
- 17. Benefits • Generate income • Support profit • Raise brand profile • Build new audiences • create new networks • Enhance the experience for the delegate • Create a legacy for the conference
- 18. “We are delighted to be bringing the International Federation of Orthopaedic Manipulative Physical Therapists World Congress to Glasgow in 2016. One of our conference ambitions is to create a lasting health legacy for IFOMPT. We will be able to provide spinal tests to the public in the city centre. Glasgow created a first for our conference and I just can’t imagine this happening anywhere else.” Christopher Mercer Chair, Musculoskeletal Association of Chartered Physiotherapists
Editor's Notes
- Our latest unveiling is a revolutionary new service that will take the market by storm and will redefine the way the industry works
- Our ethos is putting the conference organiser at the heart of everything we do. This encapsulates our belief that they are the most important people in the world Our approach is to work closely with conference organisers to understand their ambitions and to make it happen in Glasgow Based on this relationship we can provide innovative new to market solutions or firsts - which will deliver real benefits for conference organisers and their delegates
- Our customers are at the centre of everything we do, our whole resources, systems and processes are focused on making a positive difference for them We ask the question “ What have you always wanted to do with your conference? ” It can be something simple or spectacular – the important thing is that is meets the organiser ’ s objectives Great experiences of creating “firsts” for conference organisers in 2012 provided the catalyst to take this out to industry.
- Glasgow City Marketing Bureau created unique opportunities which increased by 7% Diabetes UK ’ s sponsorship revenue from the congress including a 5K Fun Run a great success with 200 runners taking part.
- Another unique sponsorship opportunity was their very first Smartphone app developed by Glasgow City Marketing Bureau Glasgow City Marketing Bureau facilitated delegate offers from around 50 Glasgow businesses, including restaurants, visitor attractions and retailers. Delegates have liked the app with more than 30,000 downloads and a 4.5 star rating This app was sponsored by a pharmaceutical company exhibiting at the event, and the revenue in full went to supporting Diabetes UK Congress aims.. No other city worldwide does this for its conference organisers
- Objective: Create a long term health legacy for the people of Glasgow from holding the congress in the city Result: At the Healthy Lifestyle Roadshow, Diabetes UK carried out 201 risk assessments. 79 of the people that risk assessed were found to be at moderate to high risk of developing Type 2 diabetes and referred to their GP for a follow up appointment. As well as providing general information about Type 2 diabetes, the healthy lifestyle road show provided important advice about how leading a healthy lifestyle can reduce your risk of type 2 Diabetes. Glasgow City Marketing Bureau manages major events, and its was easy setting up testing caravans in the main retail street which attracts 1.6 million people each week- ensuring great exposure for Diabetes UK
- Conference Advertising Support Series of online and print promotional adverts created for Royal College of Paediatrics and Child Health (RCPCH) for use in pre-conference marketing material to attract exhibitors and delegates to the conference. Glasgow City Marketing Bureau brings its 360 degree marketing solutions to bear and devliver extraordinary services to congress organisers
- Glasgow City Marketing Bureau provided a "conference first" for Distripress by creating an association tartan that delegates could purchase, providing a lasting legacy for the conference.
- A series of "conference firsts" were delivered for the European Congress of Immunology, 5 - 8 September 2012, SECC, to achieve the ultimate welcome for international delegates attending the conference. These included a City Lighting Project that involved illuminating the iconic Clyde Arc bridge in the congress brand colour
- City Lighting project for ECI also included lighting the exterior and interior of the University of Glasgow to welcome guests to the President's Dinner.
- Example of Interior of Glasgow University illuminated in ECI brand colours
- High Profile branding opportunity in Glasgow City Centre with huge digital display screen
- Public PR Our close relationships with local media and the academic, scientific and medical communities enables us to work with the media to help take the issues brought to the fore by the World Parkinsons Congress (WPC ) to audiences that they would not otherwise have been able to reach. Glasgow City Marketing Bureau supported the congress with specialist and dedicated PR It was important that we took a strategic and creative approach, working with all media channels. In addition, Celebrities and Personalities supported the congress and helped raise the profile of the disease and raised the importance of understanding the disease in Scotland.
- A key objective of the World Parkinson Congress was to engage city partners to understand the needs and requirements of people living with Parkinson's and to adapt their services and support to suit. Glasgow City Marketing Bureau provided a truly innovative solution by liaising with Glasgow Service with Style ( A superb training and signposting organisation in Glasgow) and UK Diabetes, providing training sessions for staff within Glasgow's hospitality sector to understand and be responsive to the needs of people living with Parkinson's. 100 trainers wer trained, who then went back to their organisations and trained their teams. Glasgow was Parkinsons Congress Ready!
- Glasgow was First UK destination to complete a conference through the passkey system Glasgow has highest number of conferences loaded onto Passkey system of all UK destinations (of those who have the system) There are 29 conferences already operational and loaded since June 2012
- Glasgow City Marketing Bureaus Commitment to You First: We’ll develop firsts that will benefit conference organisers in the following ways: Generate income Support profit Raise brand profile Build new audiences create new networks Enhance the experience for the delegate Create a legacy for the conference
- Testimonial from Christopher Mercer, Chair, Musculoskeletal Association of Chartered Physiotherapists (MACP) and Bid Lead for IFOMPT Looking ahead we are working in close partnership with organisers who are bringing their conference to Glasgow in 2013 and beyond. An ambition of the IFOMPT Congress in 2016 was to create a lasting long term health legacy in the host city and we’re making that happen in Glasgow with spinal examinations taking place for the public in the city centre.