1. SFX
Entertainment
Organized
Chaos:
Monica
Vicens
Sarah
Gosztonyi
Vasilios
Bouras
Staples, D. (Photographer). (2013, August 19). Sfx entertainment and their monetization of electronic music culture [Print Photo]. Retrieved from http://
thefrontliner.com/news/sfx-entertainment-and-electronic-music-culture-30730

2. Environmental
Scanning
Andrea. (Photographer). (2013, September 29). Tomorrowworld [Print Photo]. Retrieved from http://www.flickr.com/photos/87489101@N08/10586503344/in/photolist-h8uABJ-gmUtnW-hEKDda-giBvrZghnEyQ-giBsEX-gS5Gym-gndsGG-gVrPhS-fQnT2h-gryewb-gVzAkU-ghg4NF-gkoEC7-gSdujg-fQ4obT-h4iphq-ghUX4H-grB6mh-gkMneH-gn1zqB-fQfKXS-giZ3fw-fWEnkM-gifAD3-ghpbKG-ghzEjYgizdFN-gkJWfZ-fkc9HW-gtsqpR-gtrfhu-fUT2Gp-gbbYYc-gn7N89-gifPuz-fQnT5C-gVzwwv-gVvdNA-gi97c7-fUjeZq-eTZeXy-fQeTpL-gVrMGC-fYsTwm-gnTbq4-giEVMe-ghbXwv-gn4rkH-ghkCwi-gizSX6

3. External
Analysis
Andrea. (Photographer). (2013, September 29). Tomorrowworld [Print Photo]. Retrieved from http://www.flickr.com/photos/87489101@N08/10586503344/in/photolist-h8uABJ-gmUtnW-hEKDda-giBvrZghnEyQ-giBsEX-gS5Gym-gndsGG-gVrPhS-fQnT2h-gryewb-gVzAkU-ghg4NF-gkoEC7-gSdujg-fQ4obT-h4iphq-ghUX4H-grB6mh-gkMneH-gn1zqB-fQfKXS-giZ3fw-fWEnkM-gifAD3-ghpbKG-ghzEjYgizdFN-gkJWfZ-fkc9HW-gtsqpR-gtrfhu-fUT2Gp-gbbYYc-gn7N89-gifPuz-fQnT5C-gVzwwv-gVvdNA-gi97c7-fUjeZq-eTZeXy-fQeTpL-gVrMGC-fYsTwm-gnTbq4-giEVMe-ghbXwv-gn4rkH-ghkCwi-gizSX6

4. Duncan. (Photographer). (2004, August 15). Problem,solution,result.. [Print Photo]. Retrieved from http://
www.flickr.com/photos/34427470616@N01/8775923664/in/photolist-enuUmG-dLpMhx-bogHBw-b6D7cBaY8x8p-b5UEJv-adRYuf-h7ckUZ-d5Ueiy-eXqVew-h9i5df-eiVvUZ-ej2eSS-ehftx6-i5QPZqbLKFUD-7C1hAf-a6h66z-dxmQat-aTPLQF-fDAGD4-dFK85p-8B2jEV-aYUhZD-e1NCzk-czcBNSczcHVy-dpFWMh-c1vAy9-84DqbH-boQSYQ-corTsE-eG61p2-eG5RFr-eGbSxq-eG5SUz-eGbP11eG5WHX-eGc1cE-eGbD4q-eG5CH4-eGbBi5-eG5Z1R-eG5UEF-eGcdmJ-eGc6N5-eGcge7-eG5W4ReGbM2W-eG5TtT-eG5DT2

5. Strategy
Formulation
Rinaldi, E. (Photographer). (2011, March 9). Future music festival 2013 [Print Photo]. Retrieved from http://www.flickr.com/photos/evarinaldiphotography/8541751950/in/photolist-e1NHgme1H43P-9pUW9C-9pQ6pq-9pMY5v-f25W6v-9pSkyp-acyjsR-bw8QWb-bK3Atx-bw8QTQ-bw8QNU-bw8QVq-fuZGFZ-fsKNmn-fsKJzK-fsKVMg-fsKM6i-ft17hw-ft1b1Q-9RhjbQ-edFbxd-edzpJP-edzvtxedF9qJ-edzuMe-bK3xbK-bw8Mrb-bK3wSn-bw8MfC-bw8M7Y-bw8Mi5-bw8Mjq-bw8Me3-bw8MrY-bK3x7H-9LuM3c-bvX3C5-bJRN7D-bJRNoz-bvX3ps-9JVyeV-eatRZR-bJRMYt-bvX3tb-bJRNcDai9MJG-eatS2r-bKVRfz-bKVRo2-bKVRaF/

6. Financial
Data
Analysis
Price/
Earnings
Ratio
SFX
N/A
Price
Earnings
Growth
Ratio
Current
Ratio
Debt
to
Gross
Pro?it
Earnings
Per
Equity
Ratio
Margin
Share
N/A
1.13
23.53
0.20
-­‐1.10
Live
Nation N/A
-­‐5.33
1.06
104.96
0.28
-­‐0.63
Pandora
N/A
4.17
N/A
0.37
-­‐0.30
N/A

7. Strategy
Implementation
Year
One
Date/Timeframe
Event/Milestone
May
2014
Mysteryland
July
2014
Tomorrowland
September
2014
October
2014
December
2014
Year
Two
Date/Timeframe
May
2015
June
2015
August
2015
October
2014
December
2015
Year
Three
Date/Timeframe
May
2016
June
2016
August
2016
October
2016
December
2016
Electric
Zoo
Tomorrowworld
World
of
Metal
(Edition
1)
Event/Milestone
Mysteryland
Reggae-­‐Town
(Edition
1)
Rock
My
Mind
(Edition
1)
Tomorrowworld
World
of
Metal
(Edition
2)
Event/Milestone
Mysteryland
Reggae-­‐Town
(Edition
2)
Rock
My
Mind
(Edition
2)
Tomorrowworld,
Horror
Fest
(Edition
1)
World
of
Metal
(Edition
2)

8. Strategy
Evaluation
Collection Agency. (Photographer). (2011, July 14). Clipboard and pen 2 [Print Photo]. Retrieved from http://www.flickr.com/photos/collectionagencies/5937876945/in/photolist-a3HaWH-ddHpAC-ffF34BaJGGnk-aJGHFi-dmYtdv-aeqaLc-7BBGso-a3HaX4-a3L2om-a3L2nQ-a3L2n9-8xhfoH-8xkbG3-9PzNFY-dYPVxk-bVC5xA-9fgaxU-cPcgYy-dzMQfX-8X3R4F-asdWWr-7PLYc4-dHtcPS-dHnMJt-dHtd2bdHnNbn-dHtcCE-dHtcuy-dHnMqv-dHnMx2-9CVDgn-8X3PkF-aVBimk-7Hz8nV-aGvLrz-akAM6X-ae93qk-81TNJq-8e433v-fZ2Gyn-8e4344-8e7iAy-8X6Sns-bTrUU8-dFpTkk-7FerhJ-fgsgEjasMqLJ-99Cnnu-7AZWjq/

9. References
Yahoo
Finance.
Retrieved
from
http://?inance.yahoo.com/q/ks?s=LYV,
&ql=1
Reuters.
(n.d.).
Retrieved
from
http://www.reuters.com/?inance/stocks/?inancialHighlights?symbol=SFXE.O
Yahoo
0inance.
(n.d.).
Retrieved
from
http://?inance.yahoo.com/q/ks?s=SFXE
Key
Statistics
Yahoo
0inance.
(n.d.).
Retrieved
from
http://?inance.yahoo.com/q/co?s=SFXE
Competitors
Sfx
entertainment
it's
time
to
turn
down
the
dance
music
and
sober
up.
(2013,
December
4).
Retrieved
from
http://
seekingalpha.com/article/1877621-­‐sfx-­‐entertainment-­‐its-­‐time-­‐to-­‐turn-­‐down-­‐the-­‐dance-­‐music-­‐and-­‐sober-­‐up
Yahoo
0inance.
(n.d.).
Retrieved
from
http://?inance.yahoo.com/q/ks?s=P,
&ql=1
Collection Agency. (Photographer). (2011, July 14). Clipboard and pen 2 [Print Photo]. Retrieved from http://www.flickr.com/photos/
collectionagencies/5937876945/in/photolist-a3HaWH-ddHpAC-ffF34B-aJGGnk-aJGHFi-dmYtdv-aeqaLc-7BBGso-a3HaX4-a3L2oma3L2nQ-a3L2n9-8xhfoH-8xkbG3-9PzNFY-dYPVxk-bVC5xA-9fgaxU-cPcgYy-dzMQfX-8X3R4F-asdWWr-7PLYc4-dHtcPS-dHnMJtdHtd2b-dHnNbn-dHtcCE-dHtcuy-dHnMqv-dHnMx2-9CVDgn-8X3PkF-aVBimk-7Hz8nV-aGvLrz-akAM6X-ae93qk-81TNJq-8e433vfZ2Gyn-8e4344-8e7iAy-8X6Sns-bTrUU8-dFpTkk-7FerhJ-fgsgEj-asMqLJ-99Cnnu-7AZWjq/

10. Appendices