The analysis is clear : images convert. Having great picture for your e-commerce is an investment that pays back. Ooshot has the figures, and the recommendations that go along to help you improve your conversion rate on your website.

1. THE FIRST ONLINE PLATFORM
FOR BOOKING TALENTED
PHOTOGRAPHERS

2. •A picture is worth a thousand words

3. = 40 mio i
3
1.8 BILLION PHOTOS SHARED PER DAY
Erik Kessels, Arles 2013

4. 4
* Figures by MDG ADVERTISING, 2013
67% ONLINE CONSUMERS WANT CLEAR
DETAILED PHOTOS

5. • Craigslist versus Airbnb

6. 6
8 x MOREVIEWS
2,5 x MORE SALES

7. Our 7 recommandations
for e-commerce

8. Emotion
Ban stock photos & create your own image bank
1

9. Originality
Diversify your photos
2

10. 10
SALES PRICE: $15
IMAGE COST: $5

11. 11
SALES PRICE: $40
IMAGE COST: $50
4 x MORE SALES

12. 12
SALES PRICE: $3.75
IMAGE COST: $50

13. 13
IMAGE COST: $100
4 x MORE SALES
SALES PRICE: $4.50

14. 14
SALES PRICE: $3
COST IMAGE: $50

15. 15
COST IMAGE: $100
4 x MORE SALES
SALES PRICE: $4.50

16. 16
SALES PRICE: $200
IMAGE COST: $5

17. 17
SALES PRICE: $4.500
IMAGE COST: $200
2.5 x MORE SALES

18. Sex doesn't sell, so forget the
boudoir shot.
Blondes don't work.
Props distract.
Couches are fine.
A/B Testing - Lessons from Adore me

19. http://www.adoreme.com/l1/
100.000th transactions in first year
grown revenue of 40% in the first 15 months

20. Contextualisation
Show your products in situation
3

21. Information
Show the details, multiply the product images
4

22. Web-to-store
Attract visitors to your store
5

23. 23
IMAGE COST: $5

24. 24
IMAGE COST: $40
4 x MOREVISITS IN
STORE

25. 25
IMAGE COST: $5

26. 26
IMAGE COST: $30
5 X MORE FITTINGS

27. SEO
Don’t forget the alt attribute, tags and legend on each photo
6

28. Relevant rights
Assure the web & print usage rights
7

29. BRANDS EXPECTATIONS
MULTICHANNEL
CONSISTENT IMAGERY
CREATION OF A BRAND
A UNIQUE LANGUAGE
SOPHISTICATION
INCREASED REVENUE
USAGE RIGHTS & IMAGETRACKING

30. WHERE WILL I FIND A
GOOD PHOTOGRAPHER
AT A FAIRE PRICE ?
HOWTO ORGANISE A
SHOOTING ?
WHICH GUARANTEE
ONTHE RESULT ?
WHICH USAGE RIGHTS
DO I GET ?
BRANDS QUESTIONS

31. OOSHOT SOLUTIONS
ACCESS TO A PRO
24H BOOKING
ONLINE PAYMENT
43 COUNTRIES - 1 CONTACT

32. ooshot.com/truck
LE SHOOT TRUCK

33. Thierry Maillet _ thierry@ooshot.com _ 06 07 21 70 35
Fanny Mazas _fanny.mazas@hec.edu
See you soon on Ooshot