In my BAMK-365 Marketing Advertising & Promotions course we where assigned a client known as Colorado Therepy Horses who specialize in non riding equine therapy. We where given the task of creating an advertising campaign for Colorado Therapy Horses that would attract breast cancer survivors and patients to attend the equine therapy classes for any help that they need. Our team took this task and created the Healing Hearts Campaign that was designed to spread the word of Colorado Therapy Horses and non riding equine therapy to breast cancer patients and survivors.

1. COLORADO
THERAPY
HORSES
"HEALING HEARTS CAMPAING"
By:
Omar Andazola
Giano Fiorre
Amanda Myers
Shelby Wagner
Caden Duve

2. MEET THE TEAM
COLORADO THERAPY HORSES
OMAR ANDAZOLA SHELBY WAGNER GIANO FIORRE
CADEN DUVE AMANDA MYERS

3. SEGMENTING TARGETING
Cancer Patients Breast Cancer Patients
& Famalies
How can we help CTH
position themselves to
help these patients
POSITIONING
Who is our Target Market?

4. What is our Strategy?Our main strategy is to create a movement that appeals to breast cancer patients, survivors, and families
that empowers them to heal their soul after the initial healing of the body has begun or ended. Breast
Cancer is a disease that is both physically and mentally exhausting for patients and families of patients as
well. We believe that equine therapy is truly something that can help these women regain their sense of
wonder and power after feeling like they have lost their womanhood.

5. OBJECTIVES
Launch the Healing
Hearts Ad Campaign
Breast Cancer Awareness
5K walk/run
1
2

6. OBJECTIVES
Design a retreat
specifically for breast
cancer survivors and
victims by June 2017
Establish partnerships
with established breast
cancer organizations
3
4

7. TIER 1 TACTICS
This logo creates a
positive association
between equine therapy
and breast cancer
treatment.
The tagline “after the body
heals, so does the heart”
was created to empower
therapy seekers and give
them hope.
This campaign tactic
involves placing the
healing heart logo in as
many places as possible
associated with breast
cancer.

8. TIER 2TACTICS
We believe that by reaching
out to already established
breast cancer support groups
by having a 5K run on the CTH
ranch we can not only show
the public what Colorado
Therapy Horses is but we can
also help bring back people to
the ranch for continued help in
healing the heart process.
Women's Resource Center (Fort Collins)
American Cancer Society (Greeley)
Caregivers support group (Loveland)
Hearts of Hope Support Group (Loveland)
Longmont Breast Cancer Self­Help Support Group
Loveland Breast Cancer Support Group
McKee Cancer Center (Loveland)
Rocky Mountain Cancer Center (Longemont)

9. TIER 3TACTICS Suggested Events :
Relay for life
Bolder Boulder
Komen Race for the Cure
we propose that it would
be beneficial for Colorado
Therapy Horses to
actually station 2 to 3 of
its horses at these events.
WIth proper planning and
acquisition of permits, this
scheme is sure to gather
the attention of many
groups and individuals.

10. TIER 4 TACTICS Tangible take home
objects that appeals to
them emotionally while
they are in treatment. For
example, sending a care
package with blankets,
stuffed animals, clothing's
and even an actual horse
shoe that looks similar to
the healing heart logo will
create a lasting
impression on potential
members of Colorado
Horse Therapy.

11. BUDGET