1. Genie™ Brand Announces Partnership With
Non-Profit My Hope Chest™; Launches
Campaign To Fund Breast Reconstructive
Surgeries
FAIRFIELD, N.J., April 15, 2013 /PRNewswire/ -- Genie™ brand, makers of the number one selling bra in
America, the Genie Bra™, is proud to announce a partnership with My Hope Chest™, the only national
charity of its kind focused solely on breast reconstruction for uninsured patients. As a part of the
Granting Wishes campaign, Genie will donate 20% of proceeds from sales of a designated pink Genie
Bra to My Hope Chest to be used for reconstructive surgeries, ultimately helping women realize a dream
and put their cancer journey behind them.
"The Granting Wishes campaign is all about taking action and creating a positive change in a
woman's life," said Keith Mirchandani , CEO, Tristar Products, Inc., makers of the Genie brand.
"My Hope Chest is pioneering change for women in need, and we are very proud to be part of
such a life-changing effort. We listen very closely to our fans, and we quickly learned that the
Genie Bra has been instrumental for cancer patients during recovery and beyond due to its
comfort and lack of wires. This spurred our interest in helping cancer survivors even more."
More than 22,000 uninsured women a year win the battle against breast cancer but lose one or
both breasts in the process, and are unable to attain immediate reconstruction based on their
economic situation. Many women who seek help from My Hope Chest have been living for years
minus one or both breasts, making the partnership all the more vital according to Alisa Savoretti ,
founder of My Hope Chest.
"Genie Bra and the Granting Wishes campaign will be transformational to our program and
mission," said Savoretti. "The partnership will allow My Hope Chest to educate survivors on
breast reconstruction options, raise awareness of the problems that the uninsured and under-
insured survivor faces, and most importantly provide many more surgeries to survivors on our
wait list who have been desperate to attain this healing and final step of breast cancer treatment."
The partnership will begin in April and continue through December 1, 2013. Genie™ has
committed to donating a minimum of $10,000 to My Hope Chest through the sales of the
designated pink bra for reconstructive surgeries. Visit www.GenieBra.com and
www.MyHopeChest.org for more information on the partnership, ongoing updates on women
who have entered the program, and where to purchase.
About Genie™ Brand
Genie BraTM
is the one-style-fits-all bra for women who want it all: comfort, convenience and
sleek curves. Crafted in ever-last comfort stretch fabric with no underwire, no clasps and no
seams, simply slip the Genie Bra on and say goodbye to bulging, pinching and re-adjusting

2. forever. Genie Bra is now the number one selling bra in America based on research by NPD
Group, and its success has inspired a complete head-to-toe product offering including leggings
and cami shapers for a flawless look. Genie Brand is manufactured and distributed by Tristar
Products, Inc. based out of Fairfield, NJ. For more information, visit www.GenieBra.com.
About My Hope Chest™
My Hope Chest is an important non-profit organization focusing on the need of breast
reconstruction for uninsured and underprivileged cancer survivors and education of the surgery
options. As the only nonprofit of its kind focusing solely on this reconstruction, we believe that
this surgery is truly the final step in breast cancer treatment. By enabling women who desire
reconstruction to have it, My Hope Chest's goal is to return these deserving women to a normal
life with feelings of hope, self-worth and completeness. For more information, please view their
website at www.MyHopeChest.org.