New media presentation


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Presentation "How can New Media be used to stimulate public debate on EU enlargement?", by EYJA Alumni - Milena Stosic and Debora Miranda, Closing conference of European young journalist award 2010, Istanbul, Turkey

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New media presentation

  1. 1. “ How can new media be used to stimulate the public debate on EU Enlargement?” By EYJA Alumni team, Istanbul, May 2010
  2. 2. <ul><li>NEW MEDIA ? </li></ul>
  3. 3. <ul><li>Web definitions </li></ul><ul><li>Interactive digital media, such as the Internet, as opposed to traditional media, such as print and television. </li></ul><ul><li>New means, specifically electronic means of mass communication considered collectively (Oxford English Dictionary, 2003). Examples of new media include the Internet, mobile devices, electronic games, blogs and podcasting. </li></ul><ul><li>A term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. </li></ul>
  4. 4. <ul><li>Advantages of New Media </li></ul><ul><li>High impact Freedom of choice Usefulness Instant availability Kudos Effectiveness Appropriateness The capability to sustain long term relationships Expandability </li></ul>
  5. 5. <ul><li>New audiences. Participation vs. consumerism ; </li></ul><ul><li>Facebook, Twitter and other online social networks ; </li></ul><ul><li>Dialogue on EU issues; </li></ul><ul><li>Discussion online; </li></ul><ul><li>Reaching young people. </li></ul>
  6. 6. <ul><li>Social Platforms </li></ul><ul><li>41.7 million Europeans are regular users of social networking sites </li></ul>
  7. 7. <ul><li>On average, European users spend 3 hours a month on social networking sites, according to </li></ul><ul><li>107.4 million regular users of social networking sites by the end of 2012 in Europe. </li></ul><ul><li>250,000 people sign up to social networks every day worldwide </li></ul>
  8. 8. <ul><li>Advantages of Social Media: </li></ul><ul><li>• Democratization • Relationships and conversation • Creativity • Embracing passion and identity • Sharing and networking • Increasing transparency and accountability. </li></ul>
  9. 9. Social network Based in Since Users California 2004 <ul><li>400 mil </li></ul><ul><li>70% outside U.S. </li></ul><ul><li>100 mil using through mobile </li></ul>Los Angeles 2004 <ul><li>113 mil </li></ul><ul><li>70 mil from U.S. </li></ul>California 2003 <ul><li>65 mil in 200 countries </li></ul><ul><li>½ outside U.S. </li></ul>
  10. 10. <ul><li>EYJA Alumni & New Media </li></ul>
  11. 11. <ul><li>The European </li></ul><ul><li>Parliament </li></ul><ul><li>& New Media </li></ul><ul><li>The use of social media platforms by </li></ul><ul><li>the European Parliament in the 2009 </li></ul><ul><li>election campaign increased the </li></ul><ul><li>number of active users, especially </li></ul><ul><li>among young people. </li></ul><ul><li>2009 </li></ul><ul><li>Facebook Page </li></ul><ul><li>52,000 fans </li></ul><ul><li>Myspace </li></ul><ul><li>100,000 visits </li></ul><ul><li>Youtube </li></ul><ul><li>440,000 views of </li></ul><ul><li>election-related videos </li></ul><ul><li>Election website </li></ul><ul><li>1-8 June </li></ul><ul><li>1,955,627 visitors </li></ul>
  12. 12. <ul><li>2010 </li></ul>
  13. 13. <ul><li>June 2009 – 52,000 fans  May 2010 – 67,921 </li></ul>
  14. 14. Chat with MEPs on the EP Facebook page
  15. 19. What about Turkey? <ul><li>Median age: 28.8 years ( male: 28,2 years; female: 29,3 years). More </li></ul><ul><li>than half of the population is under the median age (January 2010). </li></ul><ul><li>One side of the medal </li></ul><ul><li>According to the Organization for Security and Cooperation in Europe </li></ul><ul><li>(OSCE) , Turkey banned access to about 3,700 Internet sites mostly for </li></ul><ul><li>&quot;arbitrary and political reasons.” (YouTube, Google sites, GeoCities, </li></ul><ul><li>MySpace…) </li></ul>
  16. 20. <ul><li>… BUT there is another side too… </li></ul>
  17. 22. <ul><li>Which side is Turkey on? </li></ul>
  18. 23. <ul><li>New Media & &quot;do-it-yourself journalism&quot; </li></ul><ul><li>Participatory journalism : The act of a citizen, or group of citizens, </li></ul><ul><li>playing an active role in the process of collecting, reporting, analyzing </li></ul><ul><li>and disseminating news and information. The intent of this participation </li></ul><ul><li>is to provide independent, reliable, accurate, wide-ranging and relevant </li></ul><ul><li>information that a democracy requires. </li></ul>
  19. 24. New Media and the EU Enlargement <ul><li>New media: risks and advantages? </li></ul><ul><li>New media and (citizen) journalism? </li></ul><ul><li>Social networking: participation or illusion? </li></ul><ul><li>Can blogs and social media redefine the European public? </li></ul><ul><li>European public channel? </li></ul><ul><li>How much did social platforms enable young, less EU-interested people to follow European issues? </li></ul><ul><li>Media freedom in Turkey: How are new media tools used to follow European trends? </li></ul><ul><li>? </li></ul><ul><li>? </li></ul>
  20. 25. <ul><li>Do you have profiles on social networks? </li></ul><ul><li>Do you follow media profiles/fan pages? </li></ul><ul><li>Do you follow any EU-related profiles/fan pages? </li></ul><ul><li>What could be done by media to increase awareness and interest on EU? </li></ul>VoxPop
  21. 26. <ul><li>Marilys, France (Iceland), 22 </li></ul><ul><li>I strongly believe that the media have a big role to play in the interest of the citizens in the EU in general (not only the enlargement). Instead of focusing on the weak points of the EU meetings, they should focus on what the EU does for its citizens, and make them aware of the rights and obligations they have, for example, their right to vote, the freedom of movement... </li></ul>VoxPop
  22. 27. <ul><li>Female Student, France, 20 </li></ul><ul><li>Maybe the Turkish media could make a program about the EU, its institutions, politics, core debates in link with Turkey... they also could broadcast the European day, live from different European cities... </li></ul>VoxPop
  23. 28. <ul><li>Laila, Latvia, 25 </li></ul><ul><li>In a magazine for young people there could be a series of photo shoots involving young people, telling a story about friends from different countries who can meet more easily when there are fewer borders between countries. The photo series could also tell a story about a different aspect of EU enlargement. </li></ul>VoxPop
  24. 29. <ul><li>Enrica, Italy, 25 </li></ul><ul><li>I don't know what the media could do to promote the enlargement of the EU. Our media barely talk about the EU. I'm referring to the TV, the most followed media in my country. </li></ul><ul><li>Alberto, Italy, 32 </li></ul><ul><li> In my region only 60% of the population has fast internet connection... It is impossible for many people to access these interactive tools; and I live in the “rich northern Italy”! </li></ul>VoxPop
  25. 30. <ul><li>Gülsün, Turkey, 28 </li></ul><ul><li>I was watching EuroParl TV and I heard a member saying that the problem of enlarging the Union to Turkey is the Muslim majority, while Europe is based on Christian values. I found it a strange reason because if the EU promotes itself as “United in diversity”, it seems that some diversities are not accepted though… </li></ul>VoxPop
  26. 31. <ul><li>Pierre, Belgium, 25 </li></ul><ul><li>I was just curious and looked at the Facebook page “EU careers” but didn't really take part in the discussions. </li></ul><ul><li>Roxana, Romania, 23 </li></ul><ul><li>I feel better informed when certain EU news appear on my Wall. I feel closer to what is happening at the Union level. </li></ul>VoxPop
  27. 32. <ul><li>Roxana, Romania, 23 </li></ul><ul><li>The Union can only encourage even further freedom of speech by organising different competitions. </li></ul><ul><li>Young people promoting projects </li></ul>VoxPop
  28. 33. EU 2009 Elections project: Interviews between trainees and Commissioners
  29. 34. <ul><li>THANK YOU! </li></ul>
  30. 35. <ul><li>References: </li></ul><ul><li> </li></ul><ul><li>|en&hl=en&q=new%20media </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>