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COMMERCIAL PHOTOGRAPHY By: Hillary, Rica, Rebecca, Jen, Stephanie and Marian
Start off question… What do you think is the difference between Fine-Art Photography and Commercial Photography?
Product/ Food Photography
 
 
 
<ul><li>Solid Colour Backgrounds </li></ul><ul><li>Commonly black or white depending on the object being photographed. Whi...
The Lighting Set-Up
 
<ul><li>Set-Up </li></ul><ul><li>End result </li></ul>
Processing <ul><li>There are many different techniques to fix errors or small mistakes using different tools in photoshop....
Video http://www.youtube.com/watch?v=-zARqGgHjNc
Food Photography
 
 
Commercial vs. Still Life Fine Art
 
 
Fine-Art to Advertising
<ul><li>“ Adee, Daniel Ezralow”,  Breaking Bounds , 1982-1992 </li></ul>
<ul><li>“ Daniel Ezralow & Ashley Roland”,  Breaking Bounds , 1982-1992 </li></ul>
<ul><li>“ Daniel Ezralow & Ashley Roland”,  Breaking Bounds,  1982-1992 </li></ul>
<ul><li>“ David Parsons”,  Breaking Bounds,  1982-1992 </li></ul>
“ COMMERCIAL CLIENTS…” <ul><li>love to fit the images right into their layout and walk out of the studio with virtually se...
 
 
 
 
 
 
Editorial Advertising
 
 
 
 
 
 
Editorial Photography
What is editorial  photography?
What is editorial  photography? <ul><li>&quot;Editorial&quot; refers to the market where the images will be used, to suppo...
Things to think about: the story the photos are accompanying  the clientele the publication is aimed at how the images wil...
 
What should I put  in an editorial portfolio? <ul><li>approximately 30 pieces, good variety, if possible cater to the publ...
Balancing commercial/editorial/personal photography (Photos by Joey Lawrence)
http://www.joeyl.com/blog/page/8/
(Photos by Richard Avedon)
Fashion Photography
What is Fashion Photography? <ul><li>Fashion photography is a form of photography that essentially sells you clothing and ...
Fashion Photography at times blurs the  line between Fine Art and Commercial  it is a calibration of Fashion Design  and P...
The Different Consumers of Fashion Magazines
 
How does Fashion Photography get the consumer to buy the clothes?
Fashion Photography sells you a lifestyle, by showing you the life you can have if you just looked just like the model How...
Commercial Documentary
<ul><li>Established 1888 </li></ul><ul><li>Known for their expansive photography collection </li></ul><ul><li>World cultur...
<ul><li>“ The National Geographic Society has been inspiring people to care about the planet since 1888. It is one of the ...
http://www.nationalgeographic.com/community/email/
Example: Photo Contest 2011
http://www.nationalgeographicassignment.com/ Note:National Geographic also offers grants and programs!
 
Selling Resources <ul><li>National Geographic Stock Images </li></ul><ul><li>royalty-free images </li></ul><ul><li>fees de...
Quote <ul><li>“ Most of my pictures are grounded in people. I look for the unguarded moment, the essential soul peeking ou...
 
 
 
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Final Powerpoint Directed Studio

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Final Powerpoint Directed Studio

  1. 1. COMMERCIAL PHOTOGRAPHY By: Hillary, Rica, Rebecca, Jen, Stephanie and Marian
  2. 2. Start off question… What do you think is the difference between Fine-Art Photography and Commercial Photography?
  3. 3. Product/ Food Photography
  4. 7. <ul><li>Solid Colour Backgrounds </li></ul><ul><li>Commonly black or white depending on the object being photographed. White plexiglass or glass is used to prevent from shadows showing on film. </li></ul><ul><li>Pattern/Textured Backgrounds </li></ul><ul><li>Used to show distinction of the object from the background. Used to place the object in a setting (but never distracting from the main focal point) </li></ul>
  5. 8. The Lighting Set-Up
  6. 10. <ul><li>Set-Up </li></ul><ul><li>End result </li></ul>
  7. 11. Processing <ul><li>There are many different techniques to fix errors or small mistakes using different tools in photoshop. Smart Sharpen is a basic tool that when used with lens blur option helps fix small details. </li></ul>
  8. 12. Video http://www.youtube.com/watch?v=-zARqGgHjNc
  9. 13. Food Photography
  10. 16. Commercial vs. Still Life Fine Art
  11. 19. Fine-Art to Advertising
  12. 20. <ul><li>“ Adee, Daniel Ezralow”, Breaking Bounds , 1982-1992 </li></ul>
  13. 21. <ul><li>“ Daniel Ezralow & Ashley Roland”, Breaking Bounds , 1982-1992 </li></ul>
  14. 22. <ul><li>“ Daniel Ezralow & Ashley Roland”, Breaking Bounds, 1982-1992 </li></ul>
  15. 23. <ul><li>“ David Parsons”, Breaking Bounds, 1982-1992 </li></ul>
  16. 24. “ COMMERCIAL CLIENTS…” <ul><li>love to fit the images right into their layout and walk out of the studio with virtually set ads…” </li></ul>-Lois Greenfield
  17. 31. Editorial Advertising
  18. 38. Editorial Photography
  19. 39. What is editorial photography?
  20. 40. What is editorial photography? <ul><li>&quot;Editorial&quot; refers to the market where the images will be used, to support and accompany written articles (in comparison to being used for an advertisement) </li></ul><ul><li>it offers slightly more creative freedom than commercial/advertising, but pays less and you often have to work within in strict budget set by the photography editor of the publication </li></ul>
  21. 41. Things to think about: the story the photos are accompanying the clientele the publication is aimed at how the images will be laid out (is only one image needed, or is it a spread?) print vs online Model: Candice Swanepoel Photographer: Karl Lagerfeld Stylist: Andrew Richardson Magazine: Harper’s Bazaar US October 2011
  22. 43. What should I put in an editorial portfolio? <ul><li>approximately 30 pieces, good variety, if possible cater to the publication </li></ul><ul><li>if you’re just starting out, work on proving you can shoot the subject matter well rather than demonstrating your style </li></ul><ul><li>website is your best bet, quick to look at and publications are often online these days </li></ul>
  23. 44. Balancing commercial/editorial/personal photography (Photos by Joey Lawrence)
  24. 45. http://www.joeyl.com/blog/page/8/
  25. 46. (Photos by Richard Avedon)
  26. 47. Fashion Photography
  27. 48. What is Fashion Photography? <ul><li>Fashion photography is a form of photography that essentially sells you clothing and other fashion things. </li></ul>Photographer Ellen von Unwerth
  28. 49. Fashion Photography at times blurs the line between Fine Art and Commercial it is a calibration of Fashion Design and Photography to create an Art. Vogue Magazine is well known for blurring this line Fashion Photography as a Form of Art
  29. 50. The Different Consumers of Fashion Magazines
  30. 52. How does Fashion Photography get the consumer to buy the clothes?
  31. 53. Fashion Photography sells you a lifestyle, by showing you the life you can have if you just looked just like the model How does Fashion Photography get the consumer to buy the clothes?
  32. 54. Commercial Documentary
  33. 55. <ul><li>Established 1888 </li></ul><ul><li>Known for their expansive photography collection </li></ul><ul><li>World cultures, nature and geography, with a focus on documentary and conservation </li></ul><ul><li>Place for amateur photographers to gain exposure, experience, and recognition </li></ul><ul><li>Photographers are fully credited for their work </li></ul><ul><li>Emphasizes the importance of not only having an online portfolio, but also a blog, where people interested in your work can find you </li></ul><ul><li>My Shot - great resource for those looking to get their foot in the door of the industry </li></ul><ul><li>Link: http://photography.nationalgeographic.com/photography/ </li></ul>
  34. 56. <ul><li>“ The National Geographic Society has been inspiring people to care about the planet since 1888. It is one of the largest non-profit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, the promotion of environmental and historical conservation. “ </li></ul><ul><li>http://www.nationalgeographic.com/about/ </li></ul>
  35. 57. http://www.nationalgeographic.com/community/email/
  36. 58. Example: Photo Contest 2011
  37. 59. http://www.nationalgeographicassignment.com/ Note:National Geographic also offers grants and programs!
  38. 61. Selling Resources <ul><li>National Geographic Stock Images </li></ul><ul><li>royalty-free images </li></ul><ul><li>fees dependent upon size of image and intended use </li></ul><ul><li>Shutter Stock </li></ul><ul><li>royalty-free images </li></ul><ul><li>monthly or by-the-photo fees </li></ul><ul><li>http://blogs.photopreneur.com/ </li></ul><ul><li>http://photography.nationalgeographic.com/photography/photo-tips/?source=NavPhoTip </li></ul>
  39. 62. Quote <ul><li>“ Most of my pictures are grounded in people. I look for the unguarded moment, the essential soul peeking out, experience etched on a person’s face. I try to convey when it is like to be that person, a person caught in a broader landscape that I guess you’d call the human experience.” </li></ul><ul><li>(from Steve McCurry’s website ) </li></ul>

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