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Sole Source and
           Unsolicited Proposals
                        Webinar Presentation (Preview)

OST Global Solutions, Inc.
Office: 301-384-3350
Email: service@ostglobalsolutions.com
Web: www.ostglobalsolutions.com




Page  1                              OST Global Solutions, Inc. Copyright © 2013
                   www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
About the Instructor                               Olessia Smotrova-Taylor, AF.APMP
                                                   President/CEO and BD/Capture SME
                                                   • Won $19 billion in new business
                                                   • President of APMP-NCA
                                                   • 18 years’ BD experience, including 4
                                                     out of top 5 government contractors
                                                   • Author of How to Get Government
                                                     Contracts: Have a Slice of a $1 Trillion
                                                     Pie




                                                                                             Get your copy on
                                                                                             Amazon
Page  2                      OST Global Solutions, Inc. Copyright © 2013
           www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
OST Global Solutions, Inc. Profile
                                                                     Metro Washington DC proposal house and
                                                                     government contractor helping businesses
                                                                      grow organically through end-to-end BD
                                                                                         support and training


                                                                     900+ fully vetted capture and proposal
                                                                         managers, technical writers, graphic
                                                                        artists, orals coaches, editors, subject
                                                                    matter experts, and other proposal support


                                                                                        Bid & Proposal Academy
                                                                                        with a certification program
                                                                                       and courses attended by the
                                                                                            top Federal contractors

                                                                                             Track record supporting
                                                                                                 18 out of the top 20
                                                                                                 Federal Contractors,
                                                                                                 winning $18 Billion
                                                                                                           since 2005




Page  3                      OST Global Solutions, Inc. Copyright © 2013
           www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
Goals of Business Development and Capture
 One of the many modules from the Foundations of Federal Business
 Development Course
1.       Identify opportunities and customers

2.       Avoid competition altogether by adding scope to an
         existing vehicle, or getting a sole source award

3.       Reduce competitor pool by:
     o     Type of competition                                                                          BD
     o     Invoking NAICS small business size limits
     o     Driving an opportunity to a specific MAC vehicle or                                               Capture
           Federal Supply Schedule

4.       Get the customer EXCITED, looking forward to
         receive your proposal and award the contract to you

5.       Make EVERY preparation step serve the purpose of
         writing a highly compelling proposal
Page  4                                 OST Global Solutions, Inc. Copyright © 2013
                      www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
Sole Source Awards
Sole-source contracts are cheaper and easier for the government to award,
because awarding a competitive contract takes a tremendous amount of work,
even more than preparing the sole-source contract paperwork

o The “Holy Grail” of government                               Bad Reputation Reasons:
                                                               • Poor optics:
  contracting because of no resources                               • Looks like bribery and favoritism
  required to write a competitive proposal                          • Perception of not saving Government money
                                                               • Agencies don’t exactly follow the rules:
o The Achilles’ Heel of the companies who                           • Ex: IG reviewed 107 DOD contracts valued at $1.4
  over-rely on them                                                    billion, and another $500M of contract modifications
                                                                    • Found that DOD’s competition advocates failed to
                                                                       follow single-bid guidance in 31 cases
o Much reviled in the press
                                                                    • The Pentagon also neglected to “develop adequate
                                                                       plans to increase competition because Defense
o Misunderstood and underused by many                                  Procurement and Acquisition Policy (DPAP) did not
  government contractors, and used                                     provide effective oversight of the plans”
  liberally by others                                               • DOD did not develop specific steps to improve
                                                                       competition rates in their plans or “develop specific
o Streamlined acquisitions and negotiations                            steps to prevent 39 of 47 contract
                                                                       modifications, valued at $390.9 million, from
  process that alleviates 60-90 days                                   exceeding the three-year limitation on awarding
                                                                       contract modifications without first recompeting.”
o Lets the government use the qualified                        Government Executive, Oct 2012
  contractor of choice
o Helps reach small business goals
Page  5                              OST Global Solutions, Inc. Copyright © 2013
                   www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
Sole Source Process for Large Business
A good BDer participates actively through phases 1-4 to learn about the needs
and assist the Government in justifying the sole source award

       1. Determine the               2. Develop an                      3. Vendor (BDer)                   4. The
       need for sole                  RFQ or RFP and                     responds with                      government
       source contract                request the                        quote (technical                   evaluates the
                                      proposal or quote                  and price                          offer and
                                                                         proposals) with                    prepares the J&A
                                                                         good J&A fodder                    using the proper
                                                                                                            J&A form
             BDer                            BDer
            submits                          helps                              BDer
           unsolicited                      develop                            submits
            proposal                      a good SOW                           proposal

                                                                         6. The                             5. The
                                              BDer                       government                         government
               BDer
                                           helps with                    requests                           obtains approval
              learns
                                             market                      Procurement                        from the
           about a need
                                            research                     office to issue a                  appropriate
                                                                         PO for a Sole                      authority
                                                                         Source Contract
      Download the full presentation at
 www.ostglobalsolutions.com/training/webinars/
Page  6                                     OST Global Solutions, Inc. Copyright © 2013
                          www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
Techniques Appropriate for Market Research                                                              2. Develop an
                                                                                                        RFQ and request
Use this knowledge to augment any government efforts to                                                 the quote

ensure they know where and what to look for
                                                                          Industry                          BDer
o Contacting knowledgeable individuals in                                  publications, symposi             helps
  Government and industry                                                  ums, and conferences             develop
                                                                          Databases examples:            a good SOW
o Reviewing the results of similar recent market                            • IBISWorld Industry
  research                                                                    Market Research
                                                                            • IEEE Computer
o Publishing formal RFIs in technical or scientific                           Society Digital Library          BDer
                                                                            • Jane's Defense                helps with
  or business publications                                                                                    market
                                                                            • Jane's Security News
o Querying databases and other procurement                                  • Jane's World                   research
  instruments available to multiple agencies at                               Insurgency and
                                                                              Terrorism
  www.contractdirectory.gov and elsewhere
o Participating in on-line communication among
  industry, acquisition personnel, and customers
o Obtaining source lists of similar items from
  other contracting activities or agencies, trade
  associations or other sources
o Reviewing catalogs and other generally
  available product literature
o Conducting interchange meetings or holding
  pre-solicitation conferences to involve offerors
Page  7                             OST Global Solutions, Inc. Copyright © 2013
                  www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
8(a) Sole Source Limitations
 Sole Source eliminates time consuming process of RFP development, waiting for
 contractor responses, evaluating all submissions; and mitigates potential protests
o Sole source award up to $4 Million in Services                                      Minimum J&A requirements for
                                                                                      contracts over $20 million:
   o Up to $6.5 Million in Manufacturing
                                                                                      (1) A description of the needs of the
                                                                                      agency concerned for the matters
o Super 8(a)s                                                                         covered by the contract
   o An 8(a) Alaskan Native firm, an 8(a) tribally-owned
                                                                                      (2) A specification of the statutory
     Native American firm, or an 8(a) firm owned by a                                 provision providing the exception from
     Native Hawaiian Organization                                                     the requirement to use competitive
                                                                                      procedures in entering into the contract
   o Unlimited contract value, no protests allowed [13 CFR                            (see 19.805-1)
     124.506(b)]
                                                                                      (3) A determination that the use of a sole-
   o Written J&A required for awards over $20 Million by                              source contract is in the best interest of
                                                                                      the agency concerned
     the Section 811 of the fiscal 2010 National Defense
     Authorization Act; must be approved by an appropriate                            (4) A determination that the anticipated
                                                                                      cost of the contract will be fair and
     official and made public after award                                             reasonable
   o Some agencies require J&A for anything over $4
                                                                                      (5) Such other matters as the head of the
     Million (incorrectly)                                                            agency concerned shall specify for
                                                                                      purposes of this section
   o Don’t have to justify your uniqueness, but have to
     document why sole source
Download the full presentation at www.ostglobalsolutions.com/training/webinars/
Page  8                              OST Global Solutions, Inc. Copyright © 2013
                   www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
Download the Full Presentation at
           https://www.ostglobalsolutions.com/training/webinars/




Page  9                          OST Global Solutions, Inc. Copyright © 2013
               www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
Contact Us for Your Proposal and Training Needs
in Federal Business Development

                                   www.ostglobalsolutions.com


            Olessia Smotrova-Taylor                                                     Alex Brown
                President & CEO                                                     Director, Services
              Office 301.384.3350                                                  Main 301.384.3350
               Cell 240.246.5305                                                  Direct 240.316.3748
        otaylor@ostglobalsolutions.com                                             Cell 301.356.2909
                                                                      abrown@ostglobalsolutions.com

                                            Julia Pochekueva
                  Marketing, Operations and Training Services Manager
                                            Main 301.384.3350
                                           Direct 301.769.6603
                              jpochekueva@ostglobalsolutions.com



Page  10                              OST Global Solutions, Inc. Copyright © 2013
                    www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com

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Sole Source and Unsolicited Government Proposals Webinar

  • 1. Sole Source and Unsolicited Proposals Webinar Presentation (Preview) OST Global Solutions, Inc. Office: 301-384-3350 Email: service@ostglobalsolutions.com Web: www.ostglobalsolutions.com Page  1 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 2. About the Instructor Olessia Smotrova-Taylor, AF.APMP President/CEO and BD/Capture SME • Won $19 billion in new business • President of APMP-NCA • 18 years’ BD experience, including 4 out of top 5 government contractors • Author of How to Get Government Contracts: Have a Slice of a $1 Trillion Pie Get your copy on Amazon Page  2 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 3. OST Global Solutions, Inc. Profile Metro Washington DC proposal house and government contractor helping businesses grow organically through end-to-end BD support and training 900+ fully vetted capture and proposal managers, technical writers, graphic artists, orals coaches, editors, subject matter experts, and other proposal support Bid & Proposal Academy with a certification program and courses attended by the top Federal contractors Track record supporting 18 out of the top 20 Federal Contractors, winning $18 Billion since 2005 Page  3 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 4. Goals of Business Development and Capture One of the many modules from the Foundations of Federal Business Development Course 1. Identify opportunities and customers 2. Avoid competition altogether by adding scope to an existing vehicle, or getting a sole source award 3. Reduce competitor pool by: o Type of competition BD o Invoking NAICS small business size limits o Driving an opportunity to a specific MAC vehicle or Capture Federal Supply Schedule 4. Get the customer EXCITED, looking forward to receive your proposal and award the contract to you 5. Make EVERY preparation step serve the purpose of writing a highly compelling proposal Page  4 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 5. Sole Source Awards Sole-source contracts are cheaper and easier for the government to award, because awarding a competitive contract takes a tremendous amount of work, even more than preparing the sole-source contract paperwork o The “Holy Grail” of government Bad Reputation Reasons: • Poor optics: contracting because of no resources • Looks like bribery and favoritism required to write a competitive proposal • Perception of not saving Government money • Agencies don’t exactly follow the rules: o The Achilles’ Heel of the companies who • Ex: IG reviewed 107 DOD contracts valued at $1.4 over-rely on them billion, and another $500M of contract modifications • Found that DOD’s competition advocates failed to follow single-bid guidance in 31 cases o Much reviled in the press • The Pentagon also neglected to “develop adequate plans to increase competition because Defense o Misunderstood and underused by many Procurement and Acquisition Policy (DPAP) did not government contractors, and used provide effective oversight of the plans” liberally by others • DOD did not develop specific steps to improve competition rates in their plans or “develop specific o Streamlined acquisitions and negotiations steps to prevent 39 of 47 contract modifications, valued at $390.9 million, from process that alleviates 60-90 days exceeding the three-year limitation on awarding contract modifications without first recompeting.” o Lets the government use the qualified Government Executive, Oct 2012 contractor of choice o Helps reach small business goals Page  5 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 6. Sole Source Process for Large Business A good BDer participates actively through phases 1-4 to learn about the needs and assist the Government in justifying the sole source award 1. Determine the 2. Develop an 3. Vendor (BDer) 4. The need for sole RFQ or RFP and responds with government source contract request the quote (technical evaluates the proposal or quote and price offer and proposals) with prepares the J&A good J&A fodder using the proper J&A form BDer BDer submits helps BDer unsolicited develop submits proposal a good SOW proposal 6. The 5. The BDer government government BDer helps with requests obtains approval learns market Procurement from the about a need research office to issue a appropriate PO for a Sole authority Source Contract Download the full presentation at www.ostglobalsolutions.com/training/webinars/ Page  6 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 7. Techniques Appropriate for Market Research 2. Develop an RFQ and request Use this knowledge to augment any government efforts to the quote ensure they know where and what to look for  Industry BDer o Contacting knowledgeable individuals in publications, symposi helps Government and industry ums, and conferences develop  Databases examples: a good SOW o Reviewing the results of similar recent market • IBISWorld Industry research Market Research • IEEE Computer o Publishing formal RFIs in technical or scientific Society Digital Library BDer • Jane's Defense helps with or business publications market • Jane's Security News o Querying databases and other procurement • Jane's World research instruments available to multiple agencies at Insurgency and Terrorism www.contractdirectory.gov and elsewhere o Participating in on-line communication among industry, acquisition personnel, and customers o Obtaining source lists of similar items from other contracting activities or agencies, trade associations or other sources o Reviewing catalogs and other generally available product literature o Conducting interchange meetings or holding pre-solicitation conferences to involve offerors Page  7 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 8. 8(a) Sole Source Limitations Sole Source eliminates time consuming process of RFP development, waiting for contractor responses, evaluating all submissions; and mitigates potential protests o Sole source award up to $4 Million in Services Minimum J&A requirements for contracts over $20 million: o Up to $6.5 Million in Manufacturing (1) A description of the needs of the agency concerned for the matters o Super 8(a)s covered by the contract o An 8(a) Alaskan Native firm, an 8(a) tribally-owned (2) A specification of the statutory Native American firm, or an 8(a) firm owned by a provision providing the exception from Native Hawaiian Organization the requirement to use competitive procedures in entering into the contract o Unlimited contract value, no protests allowed [13 CFR (see 19.805-1) 124.506(b)] (3) A determination that the use of a sole- o Written J&A required for awards over $20 Million by source contract is in the best interest of the agency concerned the Section 811 of the fiscal 2010 National Defense Authorization Act; must be approved by an appropriate (4) A determination that the anticipated cost of the contract will be fair and official and made public after award reasonable o Some agencies require J&A for anything over $4 (5) Such other matters as the head of the Million (incorrectly) agency concerned shall specify for purposes of this section o Don’t have to justify your uniqueness, but have to document why sole source Download the full presentation at www.ostglobalsolutions.com/training/webinars/ Page  8 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 9. Download the Full Presentation at https://www.ostglobalsolutions.com/training/webinars/ Page  9 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com
  • 10. Contact Us for Your Proposal and Training Needs in Federal Business Development www.ostglobalsolutions.com Olessia Smotrova-Taylor Alex Brown President & CEO Director, Services Office 301.384.3350 Main 301.384.3350 Cell 240.246.5305 Direct 240.316.3748 otaylor@ostglobalsolutions.com Cell 301.356.2909 abrown@ostglobalsolutions.com Julia Pochekueva Marketing, Operations and Training Services Manager Main 301.384.3350 Direct 301.769.6603 jpochekueva@ostglobalsolutions.com Page  10 OST Global Solutions, Inc. Copyright © 2013 www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com

Editor's Notes

  1. onus for enforcing the requirement for justification is on the contracting agencies rather than SBA