The focus group provided feedback on three products: a film trailer, film poster, and magazine cover. For the film trailer, they felt it was conventionally a horror genre and trailer, though could have used more action scenes. The film poster was seen as a good representation with well-structured layout and scary messages. The magazine cover was called professional and conventional with an intriguing cover image and lines, though they could be larger. Overall, the focus group was impressed by all three products and said they would purchase them.

1. Focus Group Summary
I’ve analysedthe resultsfrommyfocusgroupto give aclear understandingof whatwassaid.I’ve
highlightedafewkeypointsfromall three of myproducts:
Film Trailer
 Conventionaltoboththe horror genre andthe filmtrailerform
 Dark lightingaddstension
 Neededmore actionpointssuchasa jumpscare
 Reviewswere agoodfeature
 Sound,Mise-en-scene,Camerawork,Editingare all of a goodquality
These pointsshowthatoverall myfocusgrouplikedmyhorrortrailerand saw conventions
init.
Film Poster
 Good representation
 Good use of typographyand the colouringof the fonts
 Structuredlayout
 Scary messages
 Veryconventional
 Make the billingblockclearer
These pointsshowthatI’ve createda conventionalfilmposterthatappealstomyaudience.
Magazine Cover
 Professional
 Conventional
 Magazine title standsout
 Structuredlayout
 Coverlineshave workedwell
 Strongimagery
 Intriguing
 Make the coverlinesbigger
Overall mymagazine coverimpressedmyfocusgroupand standsout to them.

2. My focusgroupwas impressedwithall threeof myproductsandthat he wouldbuyall three
products,thisisverypositive feedback.