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Mapping of Investment Promotion
Agencies in OECD Countries:
Main Findings
Ana NOVIK
Head of Investment Division
3rd meeting of the OECD IPA Network
Paris, 22 October 2018
Investment promotion: why do we care?
 Most countries aim to attract investment to create jobs,
growth, innovation and development
 Governments have established investment promotion
agencies (IPAs) as one tool to attract, facilitate and retain
investment
 One size does not fit all and different activities, strategies
and approaches are suitable for different countries
 Little research on the subject and little knowledge by IPAs
on what other agencies do and how
2
• A survey of 32 OECD and 21 LAC agencies
• Follow-up surveys in different regions (10 MENA agencies
& others to come)
• Detailed survey in different areas of IPA operations
• Allows for comparative analysis and comprehensive
benchmarking
• Is the basis for peer-learning and experience sharing
• Paves the way for further research work
New data on the subject: the OECD-IDB
Survey of IPAs
3
1. Institutional choices and organisational characteristics
2. Functions and activities
3. Prioritisation strategies
4. Monitoring and evaluation
5. Coordination and cooperation
Mapping of IPAs in OECD countries: outline
4
1. Institutional choices and organisational characteristics
2. Functions and activities
3. Prioritisation strategies
4. Monitoring and evaluation
5. Coordination and cooperation
Mapping of IPAs in OECD countries
5
Background: a changing landscape of
investment promotion
• A strong rise in the number of IPAs over time
• 89% of OECD IPAs underwent min. 1 major reform in the past 5
years (1/4 with 3 or more reforms)
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
6
1
Governance policy: relative autonomy and
multiple reporting lines dominate
Governmental
31%
Autonomous
public
60%
Joint public-
private
6%
Private
3%
OECD IPAs’ reporting lines
13%
16%
25%
41%
44%
59%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Head of government
Several ministers or inter-ministerial taskforce
Board of directors
Sub-ministerial level
Minister
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
OECD IPAs’ legal status
Mandates: 5.7 different mandates on
average and large variations across IPAs
Number of mandates by agency in OECD countries
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
OECD average
0
2
4
6
8
10
12
14
Mandates: export, innovation and regional development
are often combined with investment promotion
9
56% 56%
50%
44%
41%
31%
28%
25% 25%
19%
16%
13%
9% 9% 9% 9% 9%
3% 3%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
Share of IPAs reporting the function as an official mandate
Large Specialist Large Generalist Small Specialist Small Generalist
Highly autonomous
IPA
Sweden
Iceland
Switzerland
Moderately
autonomous IPA
Australia
Spain
France
Ireland
Czech Republic
Estonia
Finland
Germany
Latvia
Norway
Portugal
Turkey
Austria
Chile
New Zealand
Greece
Hungary
Poland
Slovenia
Non autonomous IPA United Kingdom
Japan
Korea
Mexico
Canada
Denmark
Israel
Netherlands
United States
Slovak Republic
10
Classification of OECD IPAs by size,
specialisation and autonomy
Source: OECD (based on OECD-IDB survey of Investment Promotion Agencies, 2017)
Methodology:
• Size (large/small) = total number of employees
• Specialisation (specialist/generalist) = number of mandates
• Autonomy (highly, moderately or not) = legal status
1. Institutional choices and organisational characteristics
2. Functions and activities
3. Prioritisation strategies
4. Monitoring and evaluation
5. Coordination and cooperation
Mapping of IPAs in OECD countries
11
Activity mix: bulk of IPA resources are dedicated to
investment generation and investment facilitation & retention
12
18% 17%
46%
42%
30%
34%
6% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Budget Personnel
Image building Investment generation Facilitation, retention and aftercare Policy advocacy
OECD IPAs’ budget and personnel allocation across IPA core functions
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
Image builders Generators Facilitators Balanced
Slovenia
Switzerland
Austria
Chile
Estonia
France
Germany
Greece
Iceland
Korea
Netherlands
New Zealand
Slovak Republic
Sweden
United States
Australia
Czech Republic
Denmark
Hungary
Ireland
Japan
Norway
United Kingdom
Canada
Finland
Israel
Latvia
Mexico
Poland
Portugal
Spain
Turkey
Classification of OECD IPAs by activity mix
13
Source: OECD (based on OECD-IDB survey of Investment Promotion Agencies, 2017)
1. Institutional choices and organisational characteristics
2. Functions and activities
3. Prioritisation strategies
4. Monitoring and evaluation
5. Coordination and cooperation
Mapping of IPAs in OECD countries
14
Prioritisation is a dominant practice across
IPAs but strategies and criteria differ
15
 All OECD IPAs
prioritise certain
sectors and countries
 75% of IPAs prioritise
projects
 Over half prioritises
investor
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
0%
6%
21%
21%
27%
48%
48%
48%
55%
58%
58%
64%
0% 50% 100%
Investors Record on RBC in the Sector
Other
Impact on Evironment or Climate
Change
Existence of Market Failure
Green Investment
Strong Global Demand
Importance to Regional Development or
Agglomeration Effects
Important/Strong Links to the Rest of the
Economy
Impact on Employment and/or Working
Conditions
Competitive Position vis-à-vis Other
Countries
Potential to Diversify the Economy
Strong Domestic Capacity
Criteria used to prioritise specific
sectors in OECD countries
Does not Target Investors Target Investors
Does not Target Projects
“Basic Prioritisers”
Chile
Czech Republic
Estonia
Japan
Latvia
Slovak Republic
“Investor-Centred Prioritisers”
Canada
Target Projects
“Project-Centred Prioritisers”
Austria
Denmark
Iceland
Ireland
Korea
Netherlands
New Zealand
Poland
Switzerland
Turkey
United States
“Super-Prioritisers”
Australia
Greece
Hungary
Israel
Finland
France
Mexico
Norway
Portugal
Slovenia
Spain
Sweden
United Kingdom
Classification of OECD IPAs by
prioritisation strategy
16
Source: OECD (based on OECD-IDB survey of Investment Promotion Agencies, 2017)
1. Institutional choices and organisational characteristics
2. Functions and activities
3. Prioritisation strategies
4. Monitoring and evaluation
5. Coordination and cooperation
Mapping of IPAs in OECD countries
17
Evaluation methodologies: benchmarking,
client feedback and consultations dominate
18
78%
75%
69%
56%
38%
31%
22%
16%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Benchmarking (e.g. comparisons with other IPAs)
Client feedback and surveys
Consultations with stakeholders
Case studies
Quality-control assessment (e.g. time to answer inquiries, quality of
responses, etc.)
Non-client feedback and surveys
Cost-benefit analysis of assisted investment projects
Econometric assessment
Other
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
 94% of OECD IPAs use a Customer Relationship Management (CRM) system to
track and monitor their activities.
 58% of OECD IPAs have a dedicated evaluation unit
OECD IPAs’ evaluation methodologies
Key performance indicators: IPAs use both output
and outcome indicators but not extensively
19
91%
66% 66%
63%
50%
27%
88%
81%
53%
41%
34%
28% 28% 28%
23%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
Indicators used by OECD IPAs
Outcome indicatorsOutput indicators
1. Institutional choices and organisational characteristics
2. Functions and activities
3. Prioritisation strategies
4. Monitoring and evaluation
5. Coordination and cooperation
Mapping of IPAs in OECD countries
20
21
Export promotion agency
Ministry responsible for investment
Subnational IPAs
Ministry of Foreign Trade
Embassies and
consulates
Ministry of
Foreign AffairsInnovation
promotion agencyTourism promotion
agency
Investment
incentive
agency
Other Ministry Inter-ministerial
committee
Business developement
promotion agency
Subnational governementsOther national IPAs
National statistics
Immigration agencies
Chambers of Commerce
Sectoral
regulatory body Presidential
administration
/ PM
Embassies of foreign countries
Ministry of Infrastructure
/ Customs
SEZ agency Tax agencyMinistry of Finance
Ministry of
Finance
Competition Authority
Central Bank
Ministry of Education
1
1.5
2
2.5
3
3.5
4
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Average = 2.3
Averagefrequencyofinteractions
(onascalefrom0(=verylow)to5(=veryhigh))
Share of IPAs interacting with the institutions
Share of interactions vs. frequency
Interactions with public and semi-public
institutions: mapping of OECD IPAs
Source: OECD (based on OECD-IDB survey of Investment Promotion Agencies, 2017)
Some interactions depend on the existence
of overseas and sub-national offices
22
0
10
20
30
40
50
60
70
80
JPN GBR MEX ESP PRT AUS KOR CAN FRA NLD IRL LVA DNK GER SWE FIN TUR CHE CZE NZL POL EST CHL ISR
Personnel located in Embassies / Consulates Shared with another agency Affiliated Total¹
Source: OECD-IDB survey of Investment Promotion Agencies (2017)
OECD IPA offices abroad performing investment promotion
Sub-national offices:
• About half of OECD IPAs have no other offices in the country
• 15% have more than 10 sub-national offices
OECD work on investment promotion
and facilitation: next steps
• Sustain and reinforce the OECD IPA Network for peer
learning and experience sharing
• Roll out the IPA mapping project to other regions
• Engage in further research work, as identified in the
mapping report, including:
– Organisational settings – trends and impact of reforms
– Monitoring & evaluation – how to improve existing tools
– Prioritisation strategies – what to prioritise and why
– Investment facilitation – going beyond domestic measures
– Investment promotion for sustainable development – the role of IPAs
23
http://www.oecd.org/investment
http://www.oecd.org/investment/investment-promotion-and-
facilitation.htm
THANK YOU
24

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Mapping of Investment Promotion Agencies in OECD Countries: Main Findings

  • 1. Mapping of Investment Promotion Agencies in OECD Countries: Main Findings Ana NOVIK Head of Investment Division 3rd meeting of the OECD IPA Network Paris, 22 October 2018
  • 2. Investment promotion: why do we care?  Most countries aim to attract investment to create jobs, growth, innovation and development  Governments have established investment promotion agencies (IPAs) as one tool to attract, facilitate and retain investment  One size does not fit all and different activities, strategies and approaches are suitable for different countries  Little research on the subject and little knowledge by IPAs on what other agencies do and how 2
  • 3. • A survey of 32 OECD and 21 LAC agencies • Follow-up surveys in different regions (10 MENA agencies & others to come) • Detailed survey in different areas of IPA operations • Allows for comparative analysis and comprehensive benchmarking • Is the basis for peer-learning and experience sharing • Paves the way for further research work New data on the subject: the OECD-IDB Survey of IPAs 3
  • 4. 1. Institutional choices and organisational characteristics 2. Functions and activities 3. Prioritisation strategies 4. Monitoring and evaluation 5. Coordination and cooperation Mapping of IPAs in OECD countries: outline 4
  • 5. 1. Institutional choices and organisational characteristics 2. Functions and activities 3. Prioritisation strategies 4. Monitoring and evaluation 5. Coordination and cooperation Mapping of IPAs in OECD countries 5
  • 6. Background: a changing landscape of investment promotion • A strong rise in the number of IPAs over time • 89% of OECD IPAs underwent min. 1 major reform in the past 5 years (1/4 with 3 or more reforms) Source: OECD-IDB survey of Investment Promotion Agencies (2017) 6 1
  • 7. Governance policy: relative autonomy and multiple reporting lines dominate Governmental 31% Autonomous public 60% Joint public- private 6% Private 3% OECD IPAs’ reporting lines 13% 16% 25% 41% 44% 59% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Head of government Several ministers or inter-ministerial taskforce Board of directors Sub-ministerial level Minister Source: OECD-IDB survey of Investment Promotion Agencies (2017) OECD IPAs’ legal status
  • 8. Mandates: 5.7 different mandates on average and large variations across IPAs Number of mandates by agency in OECD countries Source: OECD-IDB survey of Investment Promotion Agencies (2017) OECD average 0 2 4 6 8 10 12 14
  • 9. Mandates: export, innovation and regional development are often combined with investment promotion 9 56% 56% 50% 44% 41% 31% 28% 25% 25% 19% 16% 13% 9% 9% 9% 9% 9% 3% 3% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: OECD-IDB survey of Investment Promotion Agencies (2017) Share of IPAs reporting the function as an official mandate
  • 10. Large Specialist Large Generalist Small Specialist Small Generalist Highly autonomous IPA Sweden Iceland Switzerland Moderately autonomous IPA Australia Spain France Ireland Czech Republic Estonia Finland Germany Latvia Norway Portugal Turkey Austria Chile New Zealand Greece Hungary Poland Slovenia Non autonomous IPA United Kingdom Japan Korea Mexico Canada Denmark Israel Netherlands United States Slovak Republic 10 Classification of OECD IPAs by size, specialisation and autonomy Source: OECD (based on OECD-IDB survey of Investment Promotion Agencies, 2017) Methodology: • Size (large/small) = total number of employees • Specialisation (specialist/generalist) = number of mandates • Autonomy (highly, moderately or not) = legal status
  • 11. 1. Institutional choices and organisational characteristics 2. Functions and activities 3. Prioritisation strategies 4. Monitoring and evaluation 5. Coordination and cooperation Mapping of IPAs in OECD countries 11
  • 12. Activity mix: bulk of IPA resources are dedicated to investment generation and investment facilitation & retention 12 18% 17% 46% 42% 30% 34% 6% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Budget Personnel Image building Investment generation Facilitation, retention and aftercare Policy advocacy OECD IPAs’ budget and personnel allocation across IPA core functions Source: OECD-IDB survey of Investment Promotion Agencies (2017)
  • 13. Image builders Generators Facilitators Balanced Slovenia Switzerland Austria Chile Estonia France Germany Greece Iceland Korea Netherlands New Zealand Slovak Republic Sweden United States Australia Czech Republic Denmark Hungary Ireland Japan Norway United Kingdom Canada Finland Israel Latvia Mexico Poland Portugal Spain Turkey Classification of OECD IPAs by activity mix 13 Source: OECD (based on OECD-IDB survey of Investment Promotion Agencies, 2017)
  • 14. 1. Institutional choices and organisational characteristics 2. Functions and activities 3. Prioritisation strategies 4. Monitoring and evaluation 5. Coordination and cooperation Mapping of IPAs in OECD countries 14
  • 15. Prioritisation is a dominant practice across IPAs but strategies and criteria differ 15  All OECD IPAs prioritise certain sectors and countries  75% of IPAs prioritise projects  Over half prioritises investor Source: OECD-IDB survey of Investment Promotion Agencies (2017) 0% 6% 21% 21% 27% 48% 48% 48% 55% 58% 58% 64% 0% 50% 100% Investors Record on RBC in the Sector Other Impact on Evironment or Climate Change Existence of Market Failure Green Investment Strong Global Demand Importance to Regional Development or Agglomeration Effects Important/Strong Links to the Rest of the Economy Impact on Employment and/or Working Conditions Competitive Position vis-à-vis Other Countries Potential to Diversify the Economy Strong Domestic Capacity Criteria used to prioritise specific sectors in OECD countries
  • 16. Does not Target Investors Target Investors Does not Target Projects “Basic Prioritisers” Chile Czech Republic Estonia Japan Latvia Slovak Republic “Investor-Centred Prioritisers” Canada Target Projects “Project-Centred Prioritisers” Austria Denmark Iceland Ireland Korea Netherlands New Zealand Poland Switzerland Turkey United States “Super-Prioritisers” Australia Greece Hungary Israel Finland France Mexico Norway Portugal Slovenia Spain Sweden United Kingdom Classification of OECD IPAs by prioritisation strategy 16 Source: OECD (based on OECD-IDB survey of Investment Promotion Agencies, 2017)
  • 17. 1. Institutional choices and organisational characteristics 2. Functions and activities 3. Prioritisation strategies 4. Monitoring and evaluation 5. Coordination and cooperation Mapping of IPAs in OECD countries 17
  • 18. Evaluation methodologies: benchmarking, client feedback and consultations dominate 18 78% 75% 69% 56% 38% 31% 22% 16% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Benchmarking (e.g. comparisons with other IPAs) Client feedback and surveys Consultations with stakeholders Case studies Quality-control assessment (e.g. time to answer inquiries, quality of responses, etc.) Non-client feedback and surveys Cost-benefit analysis of assisted investment projects Econometric assessment Other Source: OECD-IDB survey of Investment Promotion Agencies (2017)  94% of OECD IPAs use a Customer Relationship Management (CRM) system to track and monitor their activities.  58% of OECD IPAs have a dedicated evaluation unit OECD IPAs’ evaluation methodologies
  • 19. Key performance indicators: IPAs use both output and outcome indicators but not extensively 19 91% 66% 66% 63% 50% 27% 88% 81% 53% 41% 34% 28% 28% 28% 23% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: OECD-IDB survey of Investment Promotion Agencies (2017) Indicators used by OECD IPAs Outcome indicatorsOutput indicators
  • 20. 1. Institutional choices and organisational characteristics 2. Functions and activities 3. Prioritisation strategies 4. Monitoring and evaluation 5. Coordination and cooperation Mapping of IPAs in OECD countries 20
  • 21. 21 Export promotion agency Ministry responsible for investment Subnational IPAs Ministry of Foreign Trade Embassies and consulates Ministry of Foreign AffairsInnovation promotion agencyTourism promotion agency Investment incentive agency Other Ministry Inter-ministerial committee Business developement promotion agency Subnational governementsOther national IPAs National statistics Immigration agencies Chambers of Commerce Sectoral regulatory body Presidential administration / PM Embassies of foreign countries Ministry of Infrastructure / Customs SEZ agency Tax agencyMinistry of Finance Ministry of Finance Competition Authority Central Bank Ministry of Education 1 1.5 2 2.5 3 3.5 4 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Average = 2.3 Averagefrequencyofinteractions (onascalefrom0(=verylow)to5(=veryhigh)) Share of IPAs interacting with the institutions Share of interactions vs. frequency Interactions with public and semi-public institutions: mapping of OECD IPAs Source: OECD (based on OECD-IDB survey of Investment Promotion Agencies, 2017)
  • 22. Some interactions depend on the existence of overseas and sub-national offices 22 0 10 20 30 40 50 60 70 80 JPN GBR MEX ESP PRT AUS KOR CAN FRA NLD IRL LVA DNK GER SWE FIN TUR CHE CZE NZL POL EST CHL ISR Personnel located in Embassies / Consulates Shared with another agency Affiliated Total¹ Source: OECD-IDB survey of Investment Promotion Agencies (2017) OECD IPA offices abroad performing investment promotion Sub-national offices: • About half of OECD IPAs have no other offices in the country • 15% have more than 10 sub-national offices
  • 23. OECD work on investment promotion and facilitation: next steps • Sustain and reinforce the OECD IPA Network for peer learning and experience sharing • Roll out the IPA mapping project to other regions • Engage in further research work, as identified in the mapping report, including: – Organisational settings – trends and impact of reforms – Monitoring & evaluation – how to improve existing tools – Prioritisation strategies – what to prioritise and why – Investment facilitation – going beyond domestic measures – Investment promotion for sustainable development – the role of IPAs 23