The document argues that chasing employee engagement is too narrow of a focus for leaders and that they cannot directly drive engagement. Instead, leaders should focus on building a great corporate culture that people want to engage with. A great culture has six key attributes: great purpose, great leadership, great opportunities, great work, great wellbeing, and great employee recognition. The goal is for the organization to become such a strong magnet for talent through its culture that people will naturally want to work there and be engaged.