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Business Expansion Plan
Pocket Friendly Catering(PFC)
TargetCustomers: Hostel Guests, House Hold & Corporate Office, (Both offline and online)
corporate and social events and family gatherings, seminars, Bridal shower, birthday events.
Unique Customers Acquisition: Cloud Kitchen (Idea will be shared)
TargetArea: Shyamoli, Kallyanpur,Mohammadpur, Dhanmondi, & Mirpur
Investment: 20 Lac(Approx)
Expected Growth: 20% per month for the next sixmonths
Plan at a Glance
Investment Required
Particulars Amount Remarks
Kitchen SetUp 10,50,000
Box (Oven Proof) 2,00,000 1000 Pcs
One Time Box (Foil) 1,00,000 5000 Pcs
Kitchen Equipment 2,00,000
Accounts and Inventory Management System 60,000
Marketing Expenses (Branding & Sales) 3,50,000 Offline & Online
Other Expenses 1,00,000
Total 20,60,000
Kitchen Set Up
Needed to Set Up (More or Less)
1. Cooking Equipment: Gas Oven, Range, Deep Fryer, Griddles, Broiler, Microwave, Kitchen Hood
2. Refrigeration and Storage Equipment: Kitchen Chiller, Beverage Dispensers, Freezer
3. Storage Equipment: Shelving, Drying Racks, Bussing and Utility Carts
4. Food Prep Equipment: Food Processors, Prep Tables, Mixers, Big SpiceGrinders
5. Small wares: Chef Knives Set, Industrial Cutting Boards etc.
6.Janitorial Equipment: Microfiber cloths and cleaning rags, Foodservice chemicals and sanitizers,
Trash cans and recycling bins, Restroomsupplies
Kitchen Structure is the most importantpart
Revenue Projection (Up to May, 22)
Month Target Unit(Daily) Target Unit
(Monthly)
Monthly
Revenue
1st 400 12,400 10,54,000
2nd 480 14,400 12,24,000
3rd 580 17,980 15,20,650
4th 690 21,390 18,18,150
5th 830 24,900 21,16,500
6th 1000 31,000 26,35,000
Note: Considering TK.85 per unit on an average (includes Tk.71 foodpackage
marketing, bundle offer and free sampling)
Month wise per unit COGS breakdown
Months Material
Cost
Salary
& wage
Transport Value
Addition
MKT
Expenses
Utility House
Rent
Other
Exp
Per Unit
COGS
1st 40 20 3.00 3 3 5 3.00 3 80
2nd 40 19 3.00 3 3 5 3.00 3 79
3rd 38 18 2.50 3 2.5 4 2.50 2.5 73
4th 38 17 2.50 3 2.5 4 2.50 2.5 72
5th 36 16 2.00 3 2 3 2.00 2 66
6th 36 15 2.00 3 2 3 2.00 2 65
Unit
price
going
down
Estimated Income Statement (Dec, 21 – May, 22)
Revenue & Gains Expenses &Losses Estimated Profit
Sales Revenue Cost of GoodsSold Month Wise
November(Current) 10,54,000 November(Current) 9,92,000 62,000
December 10,54,000 December 9,92,000 62,000
January 12,24,000 January 11,37,600 86,400
February 15,20,650 February 13,12,540 2,08,110
March 18,18,150 March 15,40,080 2,78,070
April 21,16,500 April 16,43,400 4,73,100
May 26,35,000 May 20,15,000 6,20,000
Profit Projection
Month Wise
Growth
62000
6200
0
8640
0
20811
0
27807
0
47310
0
62000
0
70000
0
60000
0
50000
0
40000
0
30000
0
20000
0
10000
0
0
Series
1
Team Formation (With in Six Months)
Project Manager
Chef
Assistant (Sourcing&
Delivery)
Assistant
(Delivery)
Assistant
(Delivery)
Assistant
(Delivery)
Assistant (Cutting &
Packing)
Assistant (cutting
& Packing)
Assistant (Cutting &
Packing)
Assistant
(Packing
Washing)
Assistant
(Washing)
Assistant
(washing)
AssistantChef
Business
Development
Executive
Rtemis
Group
Manageme
nt
Kitchen Setup
Kitchen staffformation
Supply chain review and analysis
Fixing supply chain management procedure
Fixing menu and pilotrun
Menu testing and feedbackanalysis
Social Media teamformation
Fixing Standard operatingprocedure
Establishing ROI calculation and Inventory management
Establishing performance management system anddashboard
Operation Details (First month)
Marketing in ShyamoliArea
Listing potential corporate customers in selectedarea
Business Development TeamFormation
Fixing delivery partners/team and workprocedure
Role play,communication skill development and Trainingon FAQ Target
setting and regular follow up
Identify critical factors and correctivemeasures
Operation Details (Second month)
Marketing in KallyanpurArea
Listing potential corporate customers in selectedarea
Kitchen team reformation and correctivemeasure Target
setting and regular follow up
Weekly performance review and corrective measures
Identify critical factors and correctivemeasures
Operation Details (Third month)
Marketing in MohammdapurArea
Listing potential corporate customers in selectedarea Target
setting and regular follow up
Weekly performance review and corrective measures
Identify critical factors and correctivemeasures
Operation Details (Fourth month)
Marketing in DhanmondiArea
Listing potential corporate customers in selectedarea
Kitchen team reformation and correctivemeasure Target
setting and regular follow up
Weekly performance review and corrective measures
Identify critical factors and correctivemeasures
Operation Details (fifth month)
Marketing in MirpurArea
Listing potential corporate customers in selectedarea Target
setting and regular follow up
Identify critical factors and correctivemeasures
Weekly performance review and corrective measures
Operation Details (sixth month)
Partnership terms &
conditions will be
discussed verbally
Thank You…

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PFC-project-Plan.pptx

  • 1. Business Expansion Plan Pocket Friendly Catering(PFC)
  • 2. TargetCustomers: Hostel Guests, House Hold & Corporate Office, (Both offline and online) corporate and social events and family gatherings, seminars, Bridal shower, birthday events. Unique Customers Acquisition: Cloud Kitchen (Idea will be shared) TargetArea: Shyamoli, Kallyanpur,Mohammadpur, Dhanmondi, & Mirpur Investment: 20 Lac(Approx) Expected Growth: 20% per month for the next sixmonths Plan at a Glance
  • 3. Investment Required Particulars Amount Remarks Kitchen SetUp 10,50,000 Box (Oven Proof) 2,00,000 1000 Pcs One Time Box (Foil) 1,00,000 5000 Pcs Kitchen Equipment 2,00,000 Accounts and Inventory Management System 60,000 Marketing Expenses (Branding & Sales) 3,50,000 Offline & Online Other Expenses 1,00,000 Total 20,60,000
  • 4. Kitchen Set Up Needed to Set Up (More or Less) 1. Cooking Equipment: Gas Oven, Range, Deep Fryer, Griddles, Broiler, Microwave, Kitchen Hood 2. Refrigeration and Storage Equipment: Kitchen Chiller, Beverage Dispensers, Freezer 3. Storage Equipment: Shelving, Drying Racks, Bussing and Utility Carts 4. Food Prep Equipment: Food Processors, Prep Tables, Mixers, Big SpiceGrinders 5. Small wares: Chef Knives Set, Industrial Cutting Boards etc. 6.Janitorial Equipment: Microfiber cloths and cleaning rags, Foodservice chemicals and sanitizers, Trash cans and recycling bins, Restroomsupplies Kitchen Structure is the most importantpart
  • 5. Revenue Projection (Up to May, 22) Month Target Unit(Daily) Target Unit (Monthly) Monthly Revenue 1st 400 12,400 10,54,000 2nd 480 14,400 12,24,000 3rd 580 17,980 15,20,650 4th 690 21,390 18,18,150 5th 830 24,900 21,16,500 6th 1000 31,000 26,35,000 Note: Considering TK.85 per unit on an average (includes Tk.71 foodpackage marketing, bundle offer and free sampling)
  • 6. Month wise per unit COGS breakdown Months Material Cost Salary & wage Transport Value Addition MKT Expenses Utility House Rent Other Exp Per Unit COGS 1st 40 20 3.00 3 3 5 3.00 3 80 2nd 40 19 3.00 3 3 5 3.00 3 79 3rd 38 18 2.50 3 2.5 4 2.50 2.5 73 4th 38 17 2.50 3 2.5 4 2.50 2.5 72 5th 36 16 2.00 3 2 3 2.00 2 66 6th 36 15 2.00 3 2 3 2.00 2 65 Unit price going down
  • 7. Estimated Income Statement (Dec, 21 – May, 22) Revenue & Gains Expenses &Losses Estimated Profit Sales Revenue Cost of GoodsSold Month Wise November(Current) 10,54,000 November(Current) 9,92,000 62,000 December 10,54,000 December 9,92,000 62,000 January 12,24,000 January 11,37,600 86,400 February 15,20,650 February 13,12,540 2,08,110 March 18,18,150 March 15,40,080 2,78,070 April 21,16,500 April 16,43,400 4,73,100 May 26,35,000 May 20,15,000 6,20,000
  • 9. Team Formation (With in Six Months) Project Manager Chef Assistant (Sourcing& Delivery) Assistant (Delivery) Assistant (Delivery) Assistant (Delivery) Assistant (Cutting & Packing) Assistant (cutting & Packing) Assistant (Cutting & Packing) Assistant (Packing Washing) Assistant (Washing) Assistant (washing) AssistantChef Business Development Executive Rtemis Group Manageme nt
  • 10. Kitchen Setup Kitchen staffformation Supply chain review and analysis Fixing supply chain management procedure Fixing menu and pilotrun Menu testing and feedbackanalysis Social Media teamformation Fixing Standard operatingprocedure Establishing ROI calculation and Inventory management Establishing performance management system anddashboard Operation Details (First month)
  • 11. Marketing in ShyamoliArea Listing potential corporate customers in selectedarea Business Development TeamFormation Fixing delivery partners/team and workprocedure Role play,communication skill development and Trainingon FAQ Target setting and regular follow up Identify critical factors and correctivemeasures Operation Details (Second month)
  • 12. Marketing in KallyanpurArea Listing potential corporate customers in selectedarea Kitchen team reformation and correctivemeasure Target setting and regular follow up Weekly performance review and corrective measures Identify critical factors and correctivemeasures Operation Details (Third month)
  • 13. Marketing in MohammdapurArea Listing potential corporate customers in selectedarea Target setting and regular follow up Weekly performance review and corrective measures Identify critical factors and correctivemeasures Operation Details (Fourth month)
  • 14. Marketing in DhanmondiArea Listing potential corporate customers in selectedarea Kitchen team reformation and correctivemeasure Target setting and regular follow up Weekly performance review and corrective measures Identify critical factors and correctivemeasures Operation Details (fifth month)
  • 15. Marketing in MirpurArea Listing potential corporate customers in selectedarea Target setting and regular follow up Identify critical factors and correctivemeasures Weekly performance review and corrective measures Operation Details (sixth month)
  • 16. Partnership terms & conditions will be discussed verbally