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Networking Basics for New Entrepreneurs
- 1. Networking Basics for New Entrepreneurs
- 2. Networking Basics for New Entrepreneurs • Nurture relationships not business cards • Attend networking events regularly • Add value to the conversations • Focus on the why • Practice a firm handshake • Follow up
- 3. Nurture relationships not business cards Networking is about building relationships. Show a genuine interest in other people and their business. Add value to the conversation and they will reciprocate the favor. When appropriate, exchange business cards. I assure you, if you add value to the conversation, the person talking to you will ask you for your card.
- 4. Attend networking events regularly Familiarize yourself with the professional community, especially with other people in your industry. You can find networking events on Facebook, Eventbrite, and MeetUp. You want the professional community to be familiar with your brand. I recommend attending at least 2-3 networking events a month.
- 5. Add value to the conversations Participate in the conversations by adding value to the topic at hand. Focus on other people and be genuine in your approach. Adding value to the conversation will leave a positive impression to the people participating in the conversation.
- 6. Focus on the why When it is your turn to speak during a conversation, focus on the why of your business. The why of your business is what people will remember the most and will trigger a more engaging conversation. This will also give them insight into what type of person you are and help you create buy-in.
- 7. Practice a firm handshake It is all about leaving a great first impression. A firm handshake is the best start to a successful conversation. Be firm, but not aggressive. Also avoid having a floppy wrist or a “princess” handshake. Be careful not to overthink this, but it is important to do it well.
- 8. Follow up Take the time to follow up with the people you meet at the networking event over the next 2-3 days. This step is crucial in continuing that relationship after the event. Even if it is only a simple message, follow up with your contacts.
- 9. Networking is the foundation of your business. Consider it a critical element in making your business viable. If you need more help, please do not hesitate to reach out. You can find more resources on my site achievementconsulting.org.