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We're living in a world where authenticity, trust, and transparency are make-or-break propositions for brands. Increasingly, the content that customers trust and seek out to inform their purchase decisions is content from influencers and consumers like them. A recent Forrester Research survey found that influencers are now second only to agencies as the primary source of content for B2C marketers. As digital continues to proliferate and evolve, so too must influencer marketing. Join Mavrck to learn how CPG marketers can scale and expand influencer marketing strategies that increase business value, with examples from brands like Kraft Heinz, P&G, and Godiva.