- The World of Entertainment Redefined
Let the game begin…               NEW GAME
CAREER MODE
Trip Hawkins•     Born on Dec 28, 1953•     Nationality : American•     Alma mater: Strategy and applied game theory at   ...
600 unique titles and millions of games sold        200 million dollars revenue                               In 1982
Founded 3DO in 1991Designed devices with video and audio features  $599 price tag was considered expensive
Launching …
Energy, Innovation, Excellence, Integrity, Ow  nership
Exploring Options for Acquisition• Reducedcost ofoperations•Maturetelecommarket• Englishspeakingworkforce
3 year old Finnish        company,        Developed mobile games,        high quality game titles ,        existing relati...
Illka Paananen • Sumea’s CEO • Age: 26 • Alma Mater: Industrial   management at Helsinki   University of TechnologyRepercu...
More Acquisitions• In 2007 they acquired Small  Device, Bangalore based company  –Multi device adaptability
Small Device - Dikshant Dave • English speaking college   graduates • Mature understanding of   capitalism • Blend well wi...
More Acquisitions • Acquired Creative   development team in   Barcelona, Spain (cater   to Spanish speaking   markets) – e...
Journey with iPhone• 2008 : iPhone entry  Initial Phase : Apple gave more airtime for applications than  games  Perceived ...
Social Gaming
Lets take a StepBack and see the    Options
1   Acquisition2   Social Gaming Office3   Social Gaming Team
ACQUISITION                               Merge with a start-up                         Winner of several social gaming ti...
SOCIAL GAMING OFFICE         Have a single office location for Social Gaming game developments                    Consider...
SOCIAL GAMING TEAM               Forming tracks of group of employees at each location                       A social gami...
Mobile Gaming  Industry
Business Overview• 2009 Gaming industry estimate at US$34 billion• Split across Asia, Europe and the United States• Target...
Game Distribution• Present games to wireless carriers months before release• Carriers choose games and present it on downl...
Through ConsumerMarketplaces• Mid 2008 – launch of Apple’s App Store• Gains access to tens of millions of preset Apple App...
Our Take !!!
Game Development Process       Creativity Model            Ideation     Consolidation (YDC ?)     Planning for innovation ...
Analysis           • Fall in efficiency             (no.) &             effectiveness             (quality)           • Lo...
Recommendation                 Current Situation           Increase capacity of skilled developers      Initiate creative ...
Recommendation                      Social Gaming       Form few tracks of group of volunteering employees        Increase...
Open for QuestionsOpen forQuestions
Digital chocolate
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Digital chocolate

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  • 6 months per gameIndustry average : less than 4 months
  • Digital chocolate

    1. 1. - The World of Entertainment Redefined
    2. 2. Let the game begin… NEW GAME
    3. 3. CAREER MODE
    4. 4. Trip Hawkins• Born on Dec 28, 1953• Nationality : American• Alma mater: Strategy and applied game theory at Harvard University• B- School - Stanford• Known for: Founding Electronic Arts and founding 3DO• Awards: Hall of Fame by the Academy of Interactive Arts and Sciences Traits: • Promotes multi cultural environment • Flat organizational structure • Promoted creativity • Wants people to take ownership • Updated with industry trends
    5. 5. 600 unique titles and millions of games sold 200 million dollars revenue In 1982
    6. 6. Founded 3DO in 1991Designed devices with video and audio features $599 price tag was considered expensive
    7. 7. Launching …
    8. 8. Energy, Innovation, Excellence, Integrity, Ow nership
    9. 9. Exploring Options for Acquisition• Reducedcost ofoperations•Maturetelecommarket• Englishspeakingworkforce
    10. 10. 3 year old Finnish company, Developed mobile games, high quality game titles , existing relationship with leading Cell phone carriers, Broad geographic distributionSumea – Core set of game developers in organization – English speaking multicultural staff
    11. 11. Illka Paananen • Sumea’s CEO • Age: 26 • Alma Mater: Industrial management at Helsinki University of TechnologyRepercussions in 2006• Finland Team grew from 25 to 150• Games were good but cost was high• DC successfully raised a loan of 43.8 million dollars and it became profitable for the first time
    12. 12. More Acquisitions• In 2007 they acquired Small Device, Bangalore based company –Multi device adaptability
    13. 13. Small Device - Dikshant Dave • English speaking college graduates • Mature understanding of capitalism • Blend well with west • Inexpensive • Responsibility : Adapting games to work on all devices.
    14. 14. More Acquisitions • Acquired Creative development team in Barcelona, Spain (cater to Spanish speaking markets) – energetic, young creative and passionate
    15. 15. Journey with iPhone• 2008 : iPhone entry Initial Phase : Apple gave more airtime for applications than games Perceived to be similar to Social Media Initial Hesitation• 2009 : launched 5 games April 2009 3 of the first 4 games made it to No1 on the download charts July 2009, all the games were being made both for iPhone and standard platforms Redirected resources to the iPhone game development team.
    16. 16. Social Gaming
    17. 17. Lets take a StepBack and see the Options
    18. 18. 1 Acquisition2 Social Gaming Office3 Social Gaming Team
    19. 19. ACQUISITION Merge with a start-up Winner of several social gaming titlesBenefits Drawbacks• Quick solution • Expensive• Grow expertise • Synergy• Build new relationships • Culture differences• Globalization/Expansion • Strategic errors• Attract developers• Successful experience
    20. 20. SOCIAL GAMING OFFICE Have a single office location for Social Gaming game developments Considering San Mateo as the office locationBenefits Drawbacks• Decision makers hub • Demotivation• Dedicated team • Expensive• Synergy • High Attrition rate• Increase in productivity• Geographical proximity to the cutting edge developers
    21. 21. SOCIAL GAMING TEAM Forming tracks of group of employees at each location A social gaming team of volunteersBenefits Drawbacks• Personal interest • Tedious process• Motivated employees • Knowledge transfer• Appeal to global customer base • Coordination issues• No demotivation
    22. 22. Mobile Gaming Industry
    23. 23. Business Overview• 2009 Gaming industry estimate at US$34 billion• Split across Asia, Europe and the United States• Target customers are “hardcore gamers” and “omni gamers” (convenience gamers)• Mobile games generated US$5.4 billion in 2008• Predicted to reach US$10 by 2013• Major rivals – Electronic Arts, Gameloft, Namco, Glu Mobile, Oberon Media.• Cumulatively generates 70% of worldwide revenue
    24. 24. Game Distribution• Present games to wireless carriers months before release• Carriers choose games and present it on download listings• Thousands of platform devices available• Digital chocolate covered 1500 of the most popular devices• Built relationships with major carriers to gain visibility• Compensated according to number of downloads and negotiated revenue share agreement• Fees received 30-90 days after downloaded• No reliable feedback provided
    25. 25. Through ConsumerMarketplaces• Mid 2008 – launch of Apple’s App Store• Gains access to tens of millions of preset Apple App accounts• Launch of Google Android Market, RIM/Blackberry (App World), Nokia (Ovi)• More difficult payment procedure• Different systems (operating, touch and swipe features)• Predicted to gain proper presence by 2010
    26. 26. Our Take !!!
    27. 27. Game Development Process Creativity Model Ideation Consolidation (YDC ?) Planning for innovation Commercialization
    28. 28. Analysis • Fall in efficiency (no.) & effectiveness (quality) • Loosing focus • Inadequate competency for Social Games
    29. 29. Recommendation Current Situation Increase capacity of skilled developers Initiate creative game development in Bangalore Increase productivity Idea and game development contestsIncrease development work for other platforms (Android/RIM)
    30. 30. Recommendation Social Gaming Form few tracks of group of volunteering employees Increase capacity with related skilled developers Wait and watch for an opportunity to acquire the correct firmAcquire a firm with correct technical capability and cultural blendMerge the operations of the acquired firm and social gaming team
    31. 31. Open for QuestionsOpen forQuestions

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