6. Background of Halima's
Starts from time of British in India in 1937.
Northern India City of Bikaner.
Bikaner is the land of Rajputs-Rajasthan.
Aggarwal family established a sweet shop.
In 1990s they expanded their family
business.
Units established in three cities.
Kolkata in East, Nagpur in West, Delhi in
North.

10. Challenges
Haldiram informal split b/w three units
They began as distinct entities
After the popularization of its “Bhujia”, Aggarwal
came to use the name “Haldiram’s bhujia wall” in
1941.
Decade following India’s Independence
Ganga Aggarwal’s son & grandson aimed to expand
their business
Calcutta manufacturing units 1970
Mumbai manufacturing units 1990
Restaurant in New Delhi 1995