Perspectives of Consumer Behaviour which they get from advertisements.

1. Perspectives of
Consumer Behaviour
Submitted By:
Nishant Kumar
MBA (Final)
1911006

2. Tinder: Adulting Can Wait!
https://youtu.be/ruhCl6QVqRE

3.  Perspectives of CB
 Decision Making:
Influenced by giving
priority to women
 Experiential Perspective:
Influenced by privacy
 Behavioural Perspective:
Influenced by service
quality
 Element of Exchange
 Service
 Satisfaction

4. Sunfeast Mom's Magic
https://youtu.be/z1QIL1qVzBs

5.  Perspectives of CB
 Decision Making:
Influenced by feeling of
motherhood
 Experiential Perspective:
Influenced by taste
 Behavioural Perspective:
Consumer will connect
with the company
 Element of Exchange
 Goods
 Feeling

6. Audi Welcomes women of Saudi on
Driver’s seat
https://youtu.be/mCnRn6mb_nA

7.  Perspectives of CB
 Decision Making: Decision
will be influenced by
“welcoming change”.
 Experiential Perspective:
Experience will be
influenced by test drive and
brand value.
 Behavioural Perspective:
women will feel
overwhelmed and accepted,
hence will buy audi.
 Element of Exchange
 Goods
 Service
 Exerience