The story behind one of the most popular social media platforms in North America.

1. (read it) Mykhailo Kats
Nirusha Kuganantham
MKM 915

2. Value Proposition
Converse
back &
forth
Discover
what has
been
discovered.

3. Demographics
Source: Results Of The Reddit Demographics Survey 2016. http://imgur.com/gallery/cPzlB

4. 18-25
Typical Reddit User:

5. Why would an organization use this platform?
Goldmine for market
research
✓Get involved in the community
discussion
✓ Gather insights
✓ Apply to strategy

6. Optimal days & times to post
Days
TIME
Monday Friday
Source: Marketers guide to reddit: Choosing the best time to post to reddit. http://marketersguidetoreddit.com/choosing-best-time-post-to-reddit/

7. Karma
Popularity Metrics
- =

8. Analytical Tools
From a Regular User Perspective:
Reach: Shares
Vanity Metrics: Karma
Engagement: Upvotes + Downvotes
Source: RedditHelp. Traffic and Reporting. https://reddit.zendesk.com/hc/en-us/articles/203676759-Traffic-and-Reporting
From a Organization/Promotion User Perspective:
Reach: Shares
Vanity Metrics: Karma
Engagement: Upvotes + Downvotes
Source: http://mashable.com/2012/06/06/reddit-for-beginners/#VU9Ql9DUcEqc

9. Who benefits from Reddit more: B2B or B2C?
B2C

10. Toronto Wing Festival Capitalized with Reddit
Source: RedditHelp. CaseStudies. https://static.reddit.com/marketing/casestudies/toronto_wing_festival.pdf

11. Normal User: Free
Self-serviced Ad: $5
Managed Ad: $30,000 starting
User Engagement: Priceless
Costs Associated with Reddit
Source: RedditHelp. How Reddit ad s work.https://reddit.zendesk.com/hc/en-us/articles/207970643-How-Reddit-Ads-Work

12. “To an untrained eye, reddit may seem like
a disorganized mess of text and links...”
Beginner’s Guide to Reddit
Title: How To Use Reddit
Content Type: Video
Creator: Edublogs
Source: Youtube
Source: https://www.youtube.com/watch?v=g4oljFEvsiI