Like a sailor that uses a compass to navigate his ship, the product manager needs a tool to make coherent and consistent product decisions, from UX to customer support. The product manager's compass is the product principles. Product principles provides a framework to make product decisions across the organization. The presentation was presented in productx.org/ conference.

1. or how to make product decisions?
The importance of good product principles
Nir Gazit , CPO

2. Product dilemmas
You deal with them on a daily basis
Navigate your product

3. Product principles provide a framework
to take decisions at all levels

4. Product dilemma
OR
1 2

5. Writing your own product principles
Do's and don'ts

6. #1 - You need to make a clear decision

7. “Focus on the user and all
else will follow”
“We strive to understand our market
needs and adapt to change"

8. #2 - It describes how to build a product

9. “Conversion is most important and
trumps profitability optimization”
“Our target is a conversion rate of 75%"

10. #3 - It is personalized to your company

11. “MACHINES ARE OUR PATIENTS.”
“We strive to make our customer’s
life easier and get more value from
their work."

12. #4 - It is easy to remember

13. #5 - It evolves over time

14. To add: Summary
This is our product compass. Go find yours!
Nir Gazit , GazitNiro@gmail.com
• We are not a bank. We disrupt banking
• Sense of security & privacy is key
• Merchants are the gateway to customers, so our products
must “wow” the merchant
:

15. Thank you,