2. WHAT IS HEALTHCARE CONSUMERISM?
• Healthcare Consumerism is about transforming an employer’s health
benefit plan into one that puts economic purchasing power and
decision-making into the hands of participants.
• This business-to-consumer model involves all stakeholders aligning
around the consumer.
3. CURRENT TRENDS IN CONSUMERISM
• CDHPs are a Leading Indicator
of a Move Towards
Consumerism
• 1 out of 3 Employers are
Considering Moving Their
Employees to a Private
Exchange in the Next Three
Years!
4. CONSUMERISM GOES BEYOND THE HEALTH PLAN
Focus :
Discretionary
Spending
Focus : Behavior
Changes
Integrated Health &
Performance
Personalized Health
& HealthCare
Personal
Accounts
Initial account only
Activity & compliance
rewards
Individual and group
corporate metric rewards
Specialized accounts,
matching HRAs,
expanded QME
Specialized
accounts,
matching HRAs,
expanded QME
100% basic preventive
care
Web-based behavior
change support systems
Worksite wellness, on-
site clinics, safety, stress
& error reduction
Genomics, predictive
modeling, push
technology
Condition
Management
Information, health
coach
Compliance awards,
disease specific
allowances
Population mgmt, IHM,
integrated back-to work
Wireless cyber-support,
cultural DM, holistic care
Health Literacy
Decision Support
Passive Info,
discretionary expenses
Personal health mgmt,
info with incentives to
access
Health and performance
info, integrated health
work data
Arrive in time info and
services, info therapy,
social networking
Incentives &
Rewards
Cash, tickets, trinkets
Health incentive
accounts, activity based
incentives
Non-health corporate
metric driven incentives
Personal development
plan incentives, health
status related
1st Generation 2nd Generation 3rd Generation 4th Generation
5. CONTENT MARKETING
• Business-To-Business (B2B) Content Marketing
• We work with you to
identify goals and plan
campaigns that fit with
your overall marketing
program.
• We provide you with a
written, step-by-step
content marketing
campaign action plan.
1). Plan
• We develop content
that distinguishes
your brand and can
be used across
multiple channels
from landing pages
and blogs, to e-
mail, and social
media.
2). Create • We build your
email list and
increase
appropriate
followers and
contacts on
your key
social
platforms.
3). Target
• We distribute your
content to the best
possible audience
at the right time
across a multitude
of digital platforms
including email,
websites, and
social media.
4). Engage • We track the
success of
content,
keywords, and
other factors
and adapt your
campaign to
improve your
results.
5). Measure
6. OUR COMMUNITY IS UNIQUE & FOCUSED
• 89%: Respondents that are
highly involved in
purchasing health and
health care related
products or services for
their company or clients
• 63%: Community members
who have taken action as a
result of accessing
companies, solutions, and
executives through IHC
70,000+ Community
7. SAMPLE OF COMPANIES WHO SHOWCASE THEIR SOLUTIONS
THROUGH THE INSTITUTE FOR HEALTHCARE CONSUMERISM
8. AFFILIATE MEMBERSHIP
• Affiliate Members are given direct access to thought
leaders, early adopters, and fast followers; All of whom
are essential to driving change and successful product
introductions in an ever evolving landscape.
• Gold, Silver, and Bronze Level Membership &
Sponsorship Programs designed to fit your company’s
marketing plan.
9. GOLD LEVEL MEMBERSHIP
• $100,000 Annual Program
• $85,000 used towards special marketing opportunities provided by The Institute
for HealthCare Consumerism and its media properties.
• 8 full-page print/digital ads in each of our publications.
• Gold Sponsorship status at all four of our events.
• Online ad in your chosen IHC Community for 12 months.
• Two webinars produced for your chosen content.
• CHCC Certification for up to two (2) of your colleagues (value $1,198)
• Member Profile on our website and in our Solutions Magazine.
• 20% discount on all other marketing services we offer.
• $15,000 directly supports the IHC iniatives.
• Affiliate Membership
• Participation at the League of Leaders meetings & dinner prior to each FORUM.
• Membership for 2 of your top executives in the League of Leaders showcased on our
website.
• TERMS: $20,000 due upon signing agreement – Remaining payments due in two (2)
equal payments, 60 and 90 days from signing agreement.
10. SILVER LEVEL MEMBERSHIP
• $65,000 Annual Program
• $55,000 used towards special marketing opportunities provided by The Institute for
HealthCare Consumerism and its media properties.
• 6 full-page print/digital ads in publications of your choice.
• Silver Sponsorship status at all four of our events.
• Online ad in your chosen IHC Community for 12 months.
• One webinar produced for your chosen content.
• CHCC Certification for up to two (2) of your colleagues (value $1,198)
• 20% discount on all other marketing services we offer.
• $10,000 directly supports the IHC iniatives.
• Affiliate Membership
• Participation at the League of Leaders meetings & dinner prior to each FORUM.
• Membership for 1 of your top executives in the League of Leaders showcased on our
website.
• TERMS: $20,000 due upon signing agreement – Remaining payments due in two (2)
equal payments, 60 and 90 days from signing agreement.
11. BRONZE LEVEL MEMBERSHIP
• $40,000 Annual Program
• $35,000 used towards special marketing opportunities provided by The Institute for
HealthCare Consumerism and its media properties.
• 3 full-page print/digital ads in your choice of HealthCare Consumerism Solutions or
HealthCare Exchange Solutions publications.
• Silver Sponsorship status at all four of our events.
• Online ad in your chosen IHC Community for 12 months.
• One webinar produced for your chosen content.
• CHCC Certification for up to two (2) of your colleagues (value $1,198)
• 20% discount on all other marketing services we offer.
• $5,000 directly supports the IHC iniatives.
• Affiliate Membership
• Participation at the League of Leaders meetings & dinner prior to each FORUM.
• Membership for 1 of your top executives in the League of Leaders showcased on our
website.
• TERMS: $15,000 due upon signing agreement – Remaining payments due in two (2)
equal payments, 60 and 90 days from signing agreement.
12. OUR EVENTS
• IHC FORUM & EXPO Atlanta
• 1000+ Attendees
June 23-25, 2015
• IHC FORUM & EXPO Las Vegas
• 500+ Attendees
November 16-18, 2015
• Private Exchange FORUM
• 300+ Attendees
Dallas, TX
March 31-April 1, 2015
• East Coast Private Exchange FORUM
• Baltimore, MD
“Overall, [the IHC FORUM] was one of the best conferences
I’ve ever attended in my 19 years in the insurance
business.”
Russell Head, Partner, Group and Benefits Consultants
14. OUR PUBLICATIONS
• HealthCare Consumerism Outlook 2015
• The annual OUTLOOK magazine features thought leaders
sharing insight on health care, benefits and compensation trends.
The annual issue will help employers, TPAs, brokers and benefits
consultants learn and navigate the challenges the upcoming year
will present. It will provide a venue for CEOs, senior executives
and thought leaders to share their own takes on what they
consider to be the most pressing challenges and greatest
opportunities during the coming year.
• HealthCare Consumerism Solutions 1st Quarter Issue 2015
• HealthCare Consumerism Solutions is the industry’s only
business magazine focused 100% on innovative health and
benefits management solutions. HealthCare Consumerism
Solutions magazine is an active advocate for health care
consumerism. Their “Collective Voice of Health Care
Consumerism” helps Human Resource, Benefits and Financial
Management teams in employer group—plus the Health Plans,
TPAs, Benefit Brokers and Consultants working with them—to
better manage their health benefit and wellness programs.
15. OUR PUBLICATIONS
• HealthCare Exchange Solutions 1st Quarter Issue 2015
• The emergence of health insurance benefits exchanges represents
perhaps the most significant shift in how Americans purchase
health insurance in many years. We’ve already witnessed a
number of innovations by the industry recently, and more are sure
to come. The exchanges, simply put, represent an important
opportunity for advancing consumerism in health care. HealthCare
Exchange Solutions, a magazine supplement to HealthCare
Consumerism Solutions will cover this momentous shift, focusing
exclusively on exchanges and defined contributions.
• HealthCare Consumerism Superstars 2014
• The Annual HealthCare Consumerism Awards issue is designed to
recognize those who go above and beyond in executing Innovative
Health and Benefit Management Programs or providing those
solutions to organizations. Published by ‘HealthCare
Consumerism Solutions’, the official publication of ‘The Institute for
HealthCare Consumerism’.
16. PUBLICATION MARKETING RATES
SPACE 1x 3x 6x
1 Pg 6,000 5,500 5,250
½ Pg (horiz.) 4,250 4,000 3,750
Spread 10,500 10,250 9,750
• Your Brand; Our Publications
• Advertise your company in our publications to our audience consisting of consumers,
marketers, and other individuals valuable to your company and products/services.
18. ONLINE MARKETING AD
1: Top Website Ad
728 x 90 pixels (6m: $4500; 12m: $8900)
Appears on all pages of theihcc.com
2: Premier Website Ad
250 x 250 pixels (6m: $4300; 12m: $8400)
Appears at the left side of most pages and on the right side
of the home page
3: Newsletter Ad
130 x 600 pixels (6m: $3800; 12m: $7000)
Appears in Monday and/or Wednesday’s Newsletters
19. WEBINAR PRODUCTION RATES
Frequency Non-Affiliate Affiliate
1x $24,500 $19,600
3x $22,500 $18,000
6x $19,500 $15,600
• Your Content; Our Audience
• Create your own webinar with your own content through The IHC as we promote your
webinar’s message through our audience.
20. WEBINAR SPONSORSHIP RATES
Frequency Non-Affiliate Affiliate
1x $8,000 $6,600
3x $7,200 $5,740
6x $6,400 $5,120
• Our Content; Your Brand
• Sponsor one of our very own webinar’s where you can be the featured sponsor of the
specific webinar we produce.
21. E-NEWSLETTER & E-MAIL MARKETING
• TARGET your audience with a strategic email marketing campaign that will
reach our community of over 70,000 stakeholders.
• SELECT who you want to view your email campaign. Through our email
marketing system, we can send your email campaign to brokers, employers,
TPAs, Consultants, or other specific targets.
• Corporate Level:
• Human Resources, Benefits & Compensation Management including Benefits
Manager/Director/VP, HR Manager/Director/VP, Benefits Administrator, and HRIS
Manager
• Number In Our Network: ~40,000
• C-Suite Executives and Financial Management Decision Makers:
• CEO/COO/President, CFO/Financial Officer
• Number In Our Network: ~25,000
• TPA Executives
• Number In Our Network: ~2,250
• Health Plan Provider Administration
• Number In Our Network: ~3,000
22. HEALTHCARE CONSUMERISM RADIO
• Live show every Friday from 11AM-12PM Eastern on Blog Talk Radio
• Hosted by IHC leadership team
• Covering latest trends and best practices
• Several high profile guests each week
• Podcasts available at theihcc.com and TheIHCRadio YouTube channel
23. HEALTHCARE CONSUMERISM RADIO
• “Show Takeover” Sponsorship
• $4500 per show (current: $7000)
• “Supporting” Sponsorship
• $2750 per show (current: $4000)
• “Segment” Sponsorship
• $1500 per segment (current: $2500)
• “Custom” Sponsorship
• N/A (one recent sold for $10000)
