Content marketing is not some new phenomenon, thought up . The rules and processes we follow are the same as the ones that have been used for hundreds of years. In fact, the only difference between the content marketers of the 21st century and the self-published authors of the 19th century is the tool set we have at our disposal. Visit our blog: http://theninjamarketingblog.com/ Follow us on Twitter: @NinjaMarketBlog

1. Content Marketing
As explained by
Mark Twain

2. Content marketing is
nothing new

3. It’s something humans have
been doing for decades
hundreds of years

4. So why do we act like
Inbound Marketing is some
new, innovative idea?

5. Back in the day they didn’t call it
Inbound Marketing.

6. They called it
Self-Publishing

7. The only things that have
truly changed are the tools
we use to generate content

8. So, please allow me to
share some content
marketing tips

9. From one of the world’s
best known self-publishers

10. …and one of the best
content marketers in
American history

11. Mark Twain

12. Hello.
Mark Twain

13. 1.
Produce something every day

14. “Do something every day that you
don’t want to do; this is the
golden rule for acquiring the habit
of doing your duty without pain.”

15. 1. Produce something every day
o Practice really does makes perfect
o You don’t have to publish every day (although that’s
ideal), but you must get in the habit of creating one
piece of content every… single… day.
o Start by writing about what is happening in the
news, then find a way to tie it to your product.

16. 2.
Timeliness is next to Godliness

17. “Apparently there is
nothing that cannot
happen today.”

18. 2. Timeliness is next to Godliness
o Timely content is relative content
o Creating content around newsworthy events is a
great way to drive organic traffic
o You can plan timely content weeks in advance
simply by looking at upcoming holidays and events

19. 3.
Take (calculated) risks

20. “A man who carries a
cat by the tail learns
something he can learn
in no other way.”

21. 3. Take (calculated) risks
o If you’re afraid to fail, you already have.
o Taking calculated risks helps you test new ground
and reach new audiences.
o Document your risks, learn from your failures, and
replicate your successes.

22. 4.
Talk about what you know

23. “It is better to remain silent
and be thought a fool than to
open one's mouth and
remove all doubt.”

24. 4. Talk about what you know
o Remember that there is a difference between
calculated risks and unnecessary risks.
o You can’t be all things to all people, and you
shouldn’t try to write about everything.
o Don’t try to trick your audience. They can tell when
your content isn’t genuine.

25. 5.
Embrace your errors

26. “Always acknowledge a fault.
This will throw those in
authority off their guard and
give you an opportunity to
commit more.”

27. 5. Embrace your errors
o You will make errors.
o Yes, you will.
o Don’t hide from them. Acknowledge them, fix
them, and learn from them. Doing so will make
your audience more likely to forgive you for them.

28. 6.
Your brand is everything

29. “Clothes make the man.
Naked people have little or
no influence in society.”

30. 6. Your brand is everything
o Make your content easy to consume.
o Take the time to build your brand by producing and
publishing high quality content.
o Make content that people will share and link back
to. This will not only improve your SEO, it will keep
them coming back for more.

31. 7.
Creativity, Creatividy, Creativitee

32. “I don’t give a damn for a
man that can only spell a
word one way.”

33. 7. Creativity, Creatividy, Creativitee
o Let your voice and personality shine through.
o Find your style and run with it across all mediums.
o Humans crave new experiences. If you give them
something they’ve never seen, they will remember
you.

34. 8.
You must be original

35. “Whenever you find
yourself on the side of the
majority, it is time to
pause and reflect.”

36. 8. You must be original
o Original content is memorable content.
o Don’t worry about what your competitors are doing.
Set the precedent for your industry.
o Step away from your computer for 30 minutes each
week to brainstorm new content ideas, then take
the craziest idea and make it happen.

37. 9.
Don’t take yourself too seriously

38. “Humor is the great thing, the
saving thing. The minute it crops
up, all our irritations and
resentments slip away and a
sunny spirit takes their place.”

39. 9. Don’t take yourself too seriously
o If you can make someone laugh, they will
love you forever (no seriously, it’s science).
o If you don’t have a good time creating it, they
won’t have a good time consuming it.
o The internet is a hostile environment. If you can’t
laugh at yourself, you’re going to get fried.

40. 10.
Finish strong.

41. “I thoroughly disapprove of duels.
If a man should challenge me, I
would take him kindly and
forgivingly by the hand and lead
him to a quiet place and kill him.”

42. PS: Takeaways
o Create (timely) content every day.
o Take calculated risks and learn from mistakes
o Creative, funny content will never fail
o Never challenge Mark Twain to a duel

43. Thanks for reading!
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