it highlights the fact that women empowerment existed since long time.It shows how a group of semi-literate women came together and started an enterprise in order to make women self sufficient
2. Introduction to Lijjat
• Objective
• Best example of rags to riches
• Founded on 15th March 1959
• Parvatiben Thodani (90 years) was one of the
earliest workers
• Gujarati women’s dream to start a venture using
their cooking skills
• President Jyoti Naik
• Bakery products, spices and flour
3. Initial Challenges
• Rainy seasons
• Space issues
• Legal issues
• Bad quality issues
• Fake Papad distribution
4. Production
• Decentralized
• No mistakes are overlooked
• Production and marketing happens at every
branch
• Technology free.
5. Distribution
• Dough is kneaded
• Collected to roll into papads
• Previous day’s production is tested
• Tested papads are packed
• Every member gets rolling charge
• https://en.wikipedia.org/wiki/File:SMGULP-
distribution-flowchart.png
9. WOMEN EMPOWERMENT
• TEAMED UP WITH UNICEF
• HOBBY CENTRE IN VALOD
• CHHAGANBAPA SMRUTI SCHOLARSHIP
• ALTERNATE DAY PAYMENT SYSTEM
• REGULAR MEDICAL CAMPS
women empowerment
10. SWOT ANALYSIS
• EXPAND
HORIZONTALLY
AS WELL AS
VERTICALLY
• COMPETITORS
• ENTRY OF MNC IN
MARKET
• LESS USE OF
TECHNOLOGY
• LACK OF
MARKETING
SKILLS
• HIGHEST QUALITY
STANDARD
• GOOD PRICE
• CORPORATE
GOVERNANCE
STRENGTH WEAKNESS
OPPORTUNITYTHREAT
11. CONCLUSION
• An organization which symbolizes the strength
of women
• Functions on the basis of consensus and
• each member has veto power