The document outlines campaigns and projects conducted by Emzingo Fellows for Ruwasunchis from May to July 2016. It includes a restaurant campaign to increase donations called #TodosPorRuwa, an individual donor campaign called #Ruwamigos, and improvements to Ayllu's website. Projects involved creating materials like signs, presentations and social media posts. Suggestions are provided for effective teamwork, keeping visitors engaged and ensuring communication. The experience working with Ruwa is described positively for providing valuable lessons and an authentic consulting project.

1. EMZINGO FELLOWS GROUP
MAY- JULY 2016
LITAL FIRESTONE
NIKITA DEMIDOV
SARAH WAMPLER

2. OVERVIEW
RESTAURANT CAMPAIGN
#TODOSPORRUWA
DONOR CAMPAIGN
#RUWAMIGOS
WEBSITE
AYLLURUWASUNCHIS.ORG

3. #TODOS POR
RUWA
Campaign Structure
Excel Spreadsheet
Powerpoint
Table Signs
RESTAURANT CAMPAIGN

4. C A M P A I G N
S T R U C T U R E
Research the restaurant/owner to make initial
contact: Connect interests and ensure fluid
conversation.
Script for initial meeting: Share statistics of
Ruwa success, determine appropriate
percentages for a plate, and outline benefits.
Follow-up: Send powerpoint, check-in call,
discuss duration of partnership, create clear
system for payment transfers.
Materials: Provide packet with posters, table
signs, waiter description, copy of campaign’s
timeline, and Ruwa postcards.
Tracking Progress: Assign volunteers to certain
restaurants, monthly check-in to resupply
materials, provide waiters with surveys.
Social Media: Connect with restaurant’s social
media person, tag businesses in all forms of
advertising on Facebook, Twitter, etc.

5. E X C E L C H E C K L I S T
Use the "Current" spreadsheet tab to:
- Track progress
- Leave comments for employees
- Find contact information

6. E X C E L
R E S T A U R A N T
D A T A B A S E
Use the "Potential" spreadsheet tab:
- Find new restaurants
- Leave comments for employees
- Contact information

7. P O W E R P O I N T
- Review powerpoint and customize for restaurant if needed
- Send to owner after first meeting about Todos Por Ruwa

8. T A B L E S I G N S
- 4 x 6 inches for plastic displays
- Print an example and find plastic displays
- Customize images on Photoshop for each restaurant
- Email to restaurant contact to give them an idea

9. #RUWAMIGOS
INDIVIDUAL DONORS CAMPAIGN
Campaign Structure
Completed Posts
Future Posts
Manchay Brief
Manchay Survey
Monthly Email

10. C A M P A I G N
S T R U C T U R E
July 14 July 17 July 21 July 24 July 26

11. C O M P L E T E D P O S T S
& R E S U L T S
July 14 July 17 July 21
1st Post reached 14,500 people
(4,800 organic)
24,3K people reached within first
two weeks
37 people clicked the link
13 people filled out the survey

12. S U R V E Y R E S P O N S E S
6 People are willing
to donate
6 Ruwamigos will
decide after visiting
Manchay
12 People want to
visit Machay on
Sunday
We're more than
halfway to our goal!

13. F U T U R E P O S T S
July 24
- Premio Foco video
- Ask fans to share the video
and help Ruwasunchis get
more likes/Ruwamigos
- Album of team members
- Captions about why they
are involved with Ruwa
July 26

14. R U W A M I G O S
M A N C H A Y T O U R
1. Choose two Sundays when Juan Diego is available
2. Email all Ruwamigos with details, provide a form to sign up, set up carpools
3. Create fun and interesting atmosphere for Ruwamigos during their visits
4. Follow up with all Ruwamigos to determine final donation amounts

15. S U R V E Y F O R
M A N C H A Y V I S I T
Send survey within one week of
Ruwamigos visiting Mancha
- Opportunity for Ruwamigos to
provide feedback and feel included
- Provides Ruwa with information
about where the donors would like to
participate more, to ensure they feel
like a part of the Ruwa community
Feel free to change/add questions as
needed!

16. M O N T H L Y E M A I L S Y S T E M
- Create a similar photo to send to Ruwamigos monthly
- Keep track of Ruwamigos donations in an excel sheet

17. AYLLU
WEBSITE
Current Site
Our Wix Site
Next Steps

18. http://aylluruwasunchis.wix.com/ayllu
C U R R E N T A Y L L U
W E B S I T E

19. We created an example website on wix.com to
demonstrate our suggestions.
Email: ayllu@ruwasunchis.org
Password: ruwasunchis
W I X W E B S I T E

20. Clear Menu
Home photo clearly represents women and what they do
About Us (JD’s video)
Visual mission statement
Modern gallery of products
Sort by Collections
Example of online store
Zoom in a product
Map of stores
Interactive menu of women and their stories
Contact Us + Facebook Page
Donate Button
Social Media
W I X W E B S I T E
S U M M A R Y

21. IBM scarf sale Manchay visits
O T H E R C O N T R I B U T I O N S

22. Professional Modeling Ayllu signs
Ruwa Instagram
Others:
RuwaVan
Annual Report translation
Ayllu sales Excel sheet
O T H E R C O N T R I B U T I O N S

23. Delegation to teammates: Share the
responsibilities.
Productive meetings: Have a clear agenda and To-
Do’s for each week.
Keep visitors to Manchay engaged: Organized
tour, structured explanation of values and goals.
Ensure team communication/accountability: Use
anonymous feedback forms once a month.
S U G G E S T I O N S
M O V I N G
F O R W A R D

24. Welcoming and inclusive environment that felt
like a family
Our work and opinions were highly valued and
appreciated
We were trusted with important projects
Great social experience to learn more about local
culture
Spent meaningful time with children in Manchay
Learned the work culture overseas and in another
language
Understood more about what kind of jobs we want
to pursue in the future
Authentic consulting experience; learned how to
give efficient feedback
O U R E X P E R I E N C E
W I T H R U W A

25. ¡Gracias por esta experiencia, Ruwasunchis!