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M O L L Y J O N E S
P O R T F O L I O
T A B L E O F
				
				
				
				
1
2
3
4
C O N T E N T S
				ABOUT ME
				RESUME
				PROJECTS				
				SONGFEST
1
A B O U T M E
M O L L Y J O N E S
My name is Molly Jones, and I am a junior Marketing Major in the
Mays Business School at Texas A&M University. I am a creative and
detail-oriented person who loves to interact with people and enjoys the
challenge of solving a variety of problems. During 2016, I indulged my
creative appetite by holding the position of Publicity Chair for my sorority,
Chi Omega, while serving as the creative director of all marketing material
for the largest greek-sponsored philanthropy event on campus: Songfest.
This upcoming year, I am serving as the executive chair of Songfest where
I will oversee the 10 person leadership team and all details of the event.
My professional experience is varied. Over the past two summers I have
worked as a counselor at a christian sports camp called Camp Ozark,
interned with high-fashion shoe designer Joyce Echols, and interned with
Living Water International- an established non-profit that drills water wells
in developing countries all across the world. These diverse jobs helped
me realize that as long as my career requires creativity and meaningful
teamwork, I will be professionally satisfied in almost any industry. I am
so excited to dive into marketing- an area of business that has always
seemed right up my alley.
E N J O Y M Y P O R T F O L I O
A B O U T M E
2
R E S U M E
L E A D E R S H I P
Chi Omega Fraternity— Xi Kappa Chapter				 August 2014 - Present
Chi Omega Executive Board, November 2016 - Present
•	 Serve as one of the 12 executive board members over our chapter of 300+ girls
•	 Communicate with advisors and exec members to plan our weekly chapter meetings
Songfest Executive Chair, November 2016 - Present
•	 Coordinate 28 competing organizations in competitive variety show, hosting 7,000
paid attendees, and raising $150K for 30 national and local charities
•	 Oversee nine committee chairs and 300+ Chi Omega chapter volunteers
•	 Manage event planning and execution of Songfest, as well as distribution of
monetary donations
Songfest Publicity Chair, November 2015 - November 2016
•	 Expanded campus-wide marketing and rallied 300+ sorority members to market
our event on campus in order to facilitate a 40% increase in ticket sales
•	 Created Songfest’s first website to increase awareness, social media traffic, and
facilitate online donations and ticket sales
•	 Designed all marketing material for Songfest (including sale and distribution of
3,000 Songfest shirts) and collaborated directly with printers and distributors
Songfest Silent Auction Team, December 2014 - November 2015
•	 Solicited donations for Songfest’s silent auction
•	 Assisted with setup and implementation of the auction
The Big Event - Texas A&M University 			 October 2016 - Present
Development Committee
•	 Design resident T-shirts for the largest one-day, student-run service project in the
nation
•	 Assist the other 39 committee members/executive board to coordinate over 22,000
student volunteers on “The Day Of”
R E S U M E
E D U C A T I O N
Texas A&M University, College Station, Texas 			 May 2018
Bachelor’s of Business Administration in Marketing
GPR: 3.90
Universitat Autònoma de Barcelona, Barcelona, Spain	 July 2016 - August 2016
Mays International Business Study Abroad 	 		 	
GPR: 4.0	
E X P E R I E N C E
Living Water International, Houston, Texas 		 May 2016 - July 2016
Marketing and Development Intern
•	 Assisted the creation of a new women’s fundraising group called The Common Well
(TCW)
•	 Managed TCW’s social media accounts
•	 Organized TCW’s inaugural fundraising event: a women’s pop-up dinner that raised
$19K to drill a well in Kenya
Joyce Echols LLC, Houston, Texas 			 May 2016 - July 2016
Marketing Intern
•	 Improved website SEO content to increase traffic to Joyce Echols’ website
•	 Designed marketing deliverables, including Summer 2016 and Fall/Winter 2016
Lookbooks
•	 Updated website to account for fluctuating shoe inventory
Camp Ozark, Mt. Ida, Arkansas 				 May 2015 - July 2015
Summer Staff
•	 Cooperated with co-counselor in supervising a group of 10-12 campers during
three separate two-week sessions
•	 Coached various teams of campers in daily “Tribal Competition” to teach the
importance of maximum effort, perseverance, and leadership in all areas of life
S K I L L S
+ 	
Microsoft Office
Google Drive Applications
Adobe Indesign and Photoshop
Squarespace
Social Media
Wix
Wordpress
3
P R O J E C T S
A D V E R T I S I N G
C A M P A I G N
P R O J E C T
This 67-page, semester-long project was my proudest achievement of my Advertising & Creative
Marketing Communications class. The Project was to create a competitive Advertising Campaign
for Papa John’s that was as creative, professional, and completely researched as possible. Each
group was required to come up with our own Advertising Agency name, identity, logo, and design
for deliverables. We named our agency “Fresh Paint,” which allowed me to incorporate details of
paint onto the pages of our research & advertising plan booklet. Our grroup worked well together,
and I especially enjoyed letting my imagination run free as we created our proposals for a Papa
John’s Advertising Campaign. At the conclusion of the class, we gave presentations in front of
our class, A&M Marketing staff, and some Papa John’s employees.
I functioned as the group’s content designer, which meant that I was in charge of creating the
physical deliverables you see on these pages. It was a great learning experience, as I got to
incorporate Indesign, Photoshop, and Illustrator skills all into one semester of learning.
G R A P H I C
D E S I G N
P R O J E C T S
As a part of our semester-long Marketing Graphic Design project, I designed various professional
business deliverables for a fictional company. The company I created was a corporate branding
and web-design firm. I created business cards, a website-concept design, and many other
deliverables, as well as the actual logo and several variations.
LOGO DESIGNS
primary logos
simplified logos
WEBSITE CONCEPT DESIGN
BUSINESS CARDS
4
S O N G F E S T
S O N G F E S T
P U B L I C I T Y
M A T E R I A L S
Songfest is a variety show and competition that takes place on Texas A&M’s campus once
a year. It is my sorority’s phianthropy event and raises hundreds of thousands of dollars for
about 30 phianthropies. As the Publicity Chair of Songfest in 2016, I created various pieces of
marketing to help us sell over 7,000 tickets and create a buzz around campus for what we
affectionately call “Songfest Season.” These are my designs.
LO G O S
A P PA R E L
We sold almost 4,000 shirts this year to help raise money for the philanthropies and event costs.
E V E N T P R O G R A M S
P R O M OT I O N A L I T E M S
S O C I A L M E D I A P R O M OT I O N S
In order to meet the needs of a modern consumer, I created Songfest’s first website. My goals
were that it would accomodate ticket sales, T-shirt sales, secure on-line donations, and to
provide information about everything Songfest related. It is one of my proudest additions to
our philanthropy. We were especially excited to include a webpage dedicated to the amazing 27
philnathropies that Songfest benefitted in 2016.
S O N G F E S T W E B S I T E
www.chiomegasongfest.com
T H A N KS
FO
R
R E A D I N G
!
CREATIVITY IS A
WILD HEART AND A 			
DISCIPLINED EYE
-DOROTHY PARKER

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Final Graphic Design Portfolio

  • 1. M O L L Y J O N E S P O R T F O L I O
  • 2. T A B L E O F 1 2 3 4
  • 3. C O N T E N T S ABOUT ME RESUME PROJECTS SONGFEST
  • 4. 1
  • 5. A B O U T M E
  • 6. M O L L Y J O N E S
  • 7. My name is Molly Jones, and I am a junior Marketing Major in the Mays Business School at Texas A&M University. I am a creative and detail-oriented person who loves to interact with people and enjoys the challenge of solving a variety of problems. During 2016, I indulged my creative appetite by holding the position of Publicity Chair for my sorority, Chi Omega, while serving as the creative director of all marketing material for the largest greek-sponsored philanthropy event on campus: Songfest. This upcoming year, I am serving as the executive chair of Songfest where I will oversee the 10 person leadership team and all details of the event. My professional experience is varied. Over the past two summers I have worked as a counselor at a christian sports camp called Camp Ozark, interned with high-fashion shoe designer Joyce Echols, and interned with Living Water International- an established non-profit that drills water wells in developing countries all across the world. These diverse jobs helped me realize that as long as my career requires creativity and meaningful teamwork, I will be professionally satisfied in almost any industry. I am so excited to dive into marketing- an area of business that has always seemed right up my alley. E N J O Y M Y P O R T F O L I O A B O U T M E
  • 8. 2
  • 9. R E S U M E
  • 10. L E A D E R S H I P Chi Omega Fraternity— Xi Kappa Chapter August 2014 - Present Chi Omega Executive Board, November 2016 - Present • Serve as one of the 12 executive board members over our chapter of 300+ girls • Communicate with advisors and exec members to plan our weekly chapter meetings Songfest Executive Chair, November 2016 - Present • Coordinate 28 competing organizations in competitive variety show, hosting 7,000 paid attendees, and raising $150K for 30 national and local charities • Oversee nine committee chairs and 300+ Chi Omega chapter volunteers • Manage event planning and execution of Songfest, as well as distribution of monetary donations Songfest Publicity Chair, November 2015 - November 2016 • Expanded campus-wide marketing and rallied 300+ sorority members to market our event on campus in order to facilitate a 40% increase in ticket sales • Created Songfest’s first website to increase awareness, social media traffic, and facilitate online donations and ticket sales • Designed all marketing material for Songfest (including sale and distribution of 3,000 Songfest shirts) and collaborated directly with printers and distributors Songfest Silent Auction Team, December 2014 - November 2015 • Solicited donations for Songfest’s silent auction • Assisted with setup and implementation of the auction The Big Event - Texas A&M University October 2016 - Present Development Committee • Design resident T-shirts for the largest one-day, student-run service project in the nation • Assist the other 39 committee members/executive board to coordinate over 22,000 student volunteers on “The Day Of” R E S U M E
  • 11. E D U C A T I O N Texas A&M University, College Station, Texas May 2018 Bachelor’s of Business Administration in Marketing GPR: 3.90 Universitat Autònoma de Barcelona, Barcelona, Spain July 2016 - August 2016 Mays International Business Study Abroad GPR: 4.0 E X P E R I E N C E Living Water International, Houston, Texas May 2016 - July 2016 Marketing and Development Intern • Assisted the creation of a new women’s fundraising group called The Common Well (TCW) • Managed TCW’s social media accounts • Organized TCW’s inaugural fundraising event: a women’s pop-up dinner that raised $19K to drill a well in Kenya Joyce Echols LLC, Houston, Texas May 2016 - July 2016 Marketing Intern • Improved website SEO content to increase traffic to Joyce Echols’ website • Designed marketing deliverables, including Summer 2016 and Fall/Winter 2016 Lookbooks • Updated website to account for fluctuating shoe inventory Camp Ozark, Mt. Ida, Arkansas May 2015 - July 2015 Summer Staff • Cooperated with co-counselor in supervising a group of 10-12 campers during three separate two-week sessions • Coached various teams of campers in daily “Tribal Competition” to teach the importance of maximum effort, perseverance, and leadership in all areas of life S K I L L S + Microsoft Office Google Drive Applications Adobe Indesign and Photoshop Squarespace Social Media Wix Wordpress
  • 12. 3
  • 13. P R O J E C T S
  • 14. A D V E R T I S I N G C A M P A I G N P R O J E C T This 67-page, semester-long project was my proudest achievement of my Advertising & Creative Marketing Communications class. The Project was to create a competitive Advertising Campaign for Papa John’s that was as creative, professional, and completely researched as possible. Each group was required to come up with our own Advertising Agency name, identity, logo, and design for deliverables. We named our agency “Fresh Paint,” which allowed me to incorporate details of paint onto the pages of our research & advertising plan booklet. Our grroup worked well together, and I especially enjoyed letting my imagination run free as we created our proposals for a Papa John’s Advertising Campaign. At the conclusion of the class, we gave presentations in front of our class, A&M Marketing staff, and some Papa John’s employees. I functioned as the group’s content designer, which meant that I was in charge of creating the physical deliverables you see on these pages. It was a great learning experience, as I got to incorporate Indesign, Photoshop, and Illustrator skills all into one semester of learning.
  • 15.
  • 16. G R A P H I C D E S I G N P R O J E C T S As a part of our semester-long Marketing Graphic Design project, I designed various professional business deliverables for a fictional company. The company I created was a corporate branding and web-design firm. I created business cards, a website-concept design, and many other deliverables, as well as the actual logo and several variations. LOGO DESIGNS primary logos simplified logos
  • 18. 4
  • 19. S O N G F E S T
  • 20. S O N G F E S T P U B L I C I T Y M A T E R I A L S Songfest is a variety show and competition that takes place on Texas A&M’s campus once a year. It is my sorority’s phianthropy event and raises hundreds of thousands of dollars for about 30 phianthropies. As the Publicity Chair of Songfest in 2016, I created various pieces of marketing to help us sell over 7,000 tickets and create a buzz around campus for what we affectionately call “Songfest Season.” These are my designs. LO G O S
  • 21. A P PA R E L We sold almost 4,000 shirts this year to help raise money for the philanthropies and event costs.
  • 22. E V E N T P R O G R A M S
  • 23. P R O M OT I O N A L I T E M S
  • 24. S O C I A L M E D I A P R O M OT I O N S
  • 25. In order to meet the needs of a modern consumer, I created Songfest’s first website. My goals were that it would accomodate ticket sales, T-shirt sales, secure on-line donations, and to provide information about everything Songfest related. It is one of my proudest additions to our philanthropy. We were especially excited to include a webpage dedicated to the amazing 27 philnathropies that Songfest benefitted in 2016. S O N G F E S T W E B S I T E www.chiomegasongfest.com
  • 26. T H A N KS FO R R E A D I N G !
  • 27. CREATIVITY IS A WILD HEART AND A DISCIPLINED EYE -DOROTHY PARKER