3. INTRODUCTION OF SECTOR
• $45Billion Global Sales
• Second-largest
Manufacturer
• Third-largest consumer
• 16.5 million bicycles sold
last year in India
4. Problem Faced
• Non degradable waste
• Kills Terrestrial wildlife
• Kills ocean life
• Takes up space
• Three quarters of plastic waste not being recycled
10. How is the Product is going to be made?
DEVELOP A
PROTOTYPE
PHASE
1
RESEARCH AND
DEVELOPMENT
OF PROTOTYPE
PHASE
2
RAISE MONEY
THROUGH
EQUITY
PHASE
3
SET UP
MANUFACTURIN
G LINE
PHASE
4
LAUNCH
PHASE
5
NEW
ADDITIONS
PHASE
6
12. Product Marketing Plan
PRE LAUNCH
Recycling machines
on the street in
shape of cycle
Social media and
print ads
LAUNCH
Event on world
environment day
June 5th 2023.
Collaboration with
Bhumi Pednekar
on her young
climate warriors
initiative.
Cycle rally through
Land Fills
POST LAUNCH
Keep plastic collecting
units on the street and
offer credits to
whoever makes sizable
deposits
15. Product Research
Plastic wastes has become a major issue of the 21st century, it
takes years to decompose making it
highly dangerous.
We have built our bicycle out of the plastic waste. We have
moulded the recycled plastic in the shape of cycle and added
additives like aluminium and polycarbonates in order to
make it durable and still make sure that bicycle weights less
than the conventional bicycles.
Since our bicycles are made out of recycled plastic, they are
not prone to rusting they don’t need high
maintenance and are user-friendly.
18. Financial Plan
SOURCES OF FUNDS
S.no Particulars Amount(in Rs)
1 Personal savings, family and relatives 35,00,000
2 Government aid(Mudra yojana) 10,00,000
3 Equity (49%) 8,00,00,000
4 Bonds(debentures) 1,50,00,000
TOTAL RS. 9,95,00,000
SOURCES OF REVENUE
S.no Particulars Amount( in Rs)
1 Sales( 8000*5635) 4,50,80,000
2 Subscription 5,00,000
Total 4,55,80,000
ALLOCATION OF FUNDS
S.no Particulars
Amount(in
Rs)
1 Manufacturing set up 4,50,00,000
2 Operational expenses 1,25,00,000
3 Marketing and promotion 15,00,000
4 Legal expenses 5,00,000
5
Research and
development 1,50,00,000
6
Reserves and contingency
fund 55,00,000
Total 8,00,00,000
19. COST PRICING AND BREAK-EVEN
ANALYSIS
PRICING
SR. NO. PARTICULARS
Amount
(in Rs)
1 Processed Plastic (₹44*45kg) 1,980
2
Additives (aluminium,
polycarbonate, etc.)
1,350
3 Labour and operational expense 225
4 Marketing and promotion 80
5 Total cost 3,635
6 Profit margin (55%) 2,000
7 Final price 5,635
S.no Particulars Amount (in Rs)
1Total cost incurred 8,00,00,000
2BREAK-EVEN POINT
14200*5635 8,00,00,000
21. Impact on Society
• Reduces Plastic Landfills
• Better Environment
• Taking best use of wasteful resources
• Affordable Bicycles
• Reduce Pollution