2. Russell Athletic @ Aggie Fest Week
Russell Athletic , NCAT Athletic Department , Student Government , and the
Aggie Fest Event staff joined forces to host a series of events during Aggie
Fest week.
But all “Aggie Fest” events were canceled due to on campus events.
So , Russell Athletic became the main event of Aggie Fest
Russell Athletic did a “Aggie Fest” Raffle for a Jersey Giveaway.
- April 13th 4:00 pm – 6:00 pm
Russell Athletic for “U-Time” in the student union.
- April 14th 1:00 pm – 3:30 pm
Lastly, Russell Athletic Hosted the first “Survey Challenge”.
- April 15th 3:00 pm – 7:00 pm
3. Russell Athletic Raffle for Jersey Event
Quick Recap
• Outside the Café April 13th 4:00 pm – 6:00 pm
• Fully engaged in student traffic and had a large number of participants
• Advertised our official Aggie Fest apparel , and showcased winners
• Had different organizations and campaign teams involved to draw
crowd
Results
• Large crowd ( over 400 at least )
• Gained instant followers on interaction ( Gained 80 followers )
• Gave out jerseys to winners & intertwined our raffle with
organizations
Positives
• Great start to “Aggie fest” , Huge Crowd , & People loved our
material
Room for Improvement
• Use a more concrete location
• Ensure safety , with such a big event
4. Russell Athletic @ “U – Time” ( Student Union )
Quick Recap
• In Student Union April 14th 1:00 pm – 3:30 pm
• At this point , “Aggie Fest” was canceled . So we were the main event
• Used a great system for raffle to prevent a chaotic crowd
• Results
• Students came to the Union solely for Russell ( over 300 people )
• Awards students from previous events , and hosted new raffle
• Gained 80 new Twitter Followers
• Conducted great event and had ZERO safety issue using excellent
raffle system
Positives
• Great turn out , all students who came out are solid supporters
• People stayed event though “Aggie Fest” was canceled
Room for Improvement
• N/A
• Possibly have more gear
• Overall , best event I have ever ran ( safety and production )
5. Russell Athletic “Survey Challenge”
• Quick Recap
• Twitter event on April 14th 3 pm to 5 pm
• Event was celebrated on campus on April 14th 6:00 pm to 7:00 pm
• The challenge involved doing the survey for Aggie Fest Gear
• Results
• Projected over 170 Surveys completed
• Astronomical Twitter numbers , 130 new Followers , 100 Mentions ,
40k Twitter Mentions
• Took pictures with winners and had a “Russell Meet & Greet”
• Positives
• Did 170 Surveys in One Day !!
• Had Crazy Twitter Interaction
Room for Improvement
• The people who did not win , were very upset and had negative
comments.
• Try to ensure that the exact number of inventory matches up with
rewards for challenges
6. Social Media
APR( UP TO
APRIL 15H)
2016
SUMMARY
Tweets
81
Tweet impressions
52.9K
Profile visits
13.3K
Mentions
145
New followers
287
In one week !!!
MAR 2016
SUMMARY
Tweets
28
Tweet impressions
22.9K
Profile visits
1,564
Mentions
6
New followers
23
FEB 2016
SUMMARY
Tweets
45
Tweet
impressions
22.6K
Profile visits
1,614
Mentions
2
New followers
23
8. Russell @ Aggie Fest
Reflection
• Russell was a huge force & only force for Aggie
Fest.
• Russell Raffle events were extremely successful
and it was great for campus bonding and
increasing brand awareness for Russell.
• Russell at U – Time showed the dedication of the
students to receive there gear
• The “Survey Challenge” was my most successful
event numbers wise.
Concerns
• Russell Athletic should have landed a deal with
SGA for purchase but it didn’t happen due to a
lack of planning.
• The “Survey Challenge” was absolutely great , but
it caught a lot of backlash on twitter for those who
did not win.
