The document outlines plans for a Homecoming Week concert featuring rapper G-Eazy. It will be held on October 7, 2016 in the SURC Ballroom. The objectives are to revamp Homecoming Week, boost school spirit, and raise money. Target attendees are CWU students aged 17-25. The document details sponsorship levels, a pre-event in the mezzanine, budget, promotions, and legal/safety considerations.

1. Presentation by:
Mckenzie Merrill – Event Coordinator
Keefer Askin – Director of Budgeting and pricing
Megan Blood – Director of Social Media and Sponsorships
Travis Isaman – Director of PR and Marketing
HOMECOMING WEEK REVAMPED:
FEATURING RAP STAR G-EAZY

2. GENERAL INFORMATION
• Homecoming Week Revamped! Featuring Rap star G-Eazy
• Concert
• Sponsors event
• SURC Ballroom
• Friday October 7, 2016
• Duration/time:
• 3-6 PM Set up
• 7-9 PM Doors open/ sponsorship events and food
• 9- 12AM Concert
• 12-2AM teardown

3. OUR OBJECTIVES
• Revamp HC Week
• Bring back excitement/ school spirit
• Introduce something new to CWU
• Raise money for the school

4. TARGET AUDIENCE
• CWU students
• Incoming Freshmen
• 17-25 years old

5. SWOT ANALYSIS

6. MANAGEMENT ROLES
• Mckenzie – Security / Safety
• Megan – Pre-concert event
• Keefer – Talent
• Travis – Volunteers / Money

7. SPONSORSHIPS
• Levels
• Gold (Dominos, Redbull, Coca Cola)
• Silver (Winegars, Safeway, EDA)
• Bronze (Wellness Center, UH&NSP,
OPR, Campus Activities)

8. SPONSORSHIPS

9. MEZZANINE PRE-EVENT
• Sponsor Booths
• Food
• Games
• Pre Concert Event
• Tickets being sold during event
• Volunteers helping with set up and clean up

10. Expenses
• Site $480
• Decorations $20
• Publicity $80
• Refreshments $50
• Performer $40,000
• Accommodations $200
Revenue
• Student Pre Sale $50
• Guests @ Door $60
• Students @ Door $60
BUDGET

11. PROMOTIONS / MARKETING
• “Homecoming Week Revamped:
Featuring G-Eazy”
• Meant to literally revamp
homecoming
• Red, Black, White and grey colors
• G-Eazy will be featured on all
promotions
• “Hair Slicked back dressed in black”
• Press coverage:
• Ellensburg Daily Record
• CWU Observer
• 88.1 the BURG interviews

12. PRESS RELEASE

13. FLYER & HANDOUT
When I t 's Dar k Out
Homecomi ng Revamped
Pr esent s:
Where: SURC THEATRE
When: Friday Oct ober 7, 2016
Price: $50 pre-sale for st udent s
$60 for communit y members
$60 at t he door
More info: www.homecomingrevamped.com

14. SOCIAL MEDIA
• Facebook “likes”

15. STAGING

16. LEGAL DETAILS
Noise
Obtain a noise permit
Safety
Police
Ambulance
Cash handling
Communication
Safety action plan
(Trained volunteers)
Emergency evacuation plan
(Trained volunteers)

17. TICKET SALES
• Student Pre-sale: $50
• Community Members: $60
• All at the door: $60
• Ticket sells begin on June 30, 2016 the first summer orientation
• Parents will be inclined to purchase tickets
• Tickets sold online

18. IMPACT
• Economic
• Cheap way to attend concert
• Campus discounts
• Attract those from out of town
• Social
• Student Attraction
• Allows freshmen to meet new people
• Environmental
• Inside event
• Indoor, on campus
• Designated garbage/recycle cans

19. EVALUATION

20. STAY TUNED FOR THE MAN WITH HIS HAIR
SLICKED BACK, DRESSED IN BLACK