1. Product comparisons
Q Professional
IBM SPSS Statistics
IBM SPSS Survey Reporter
WinCross
MarketSight
Standard analyses & data manipulation
Support of standard data formats (.sav, .sss, .mdt, .csv)
Separate module
Crosstabs with multiple questions (banners)
Separate module
Easy-to-use drag & drop interface for standard data manipulations
Recoding & creation of new variables
Advanced variable creation, recoding & data manipulation tools
Ability to do all standard things without any scripting
Scripting
Tools for tracking studies (overlaying multiple data sources, moving averages, automatic updating of data)
Coding of open-ended data
Separate module
Additional fees
100+ online training modules
Choice of automatic statistical tests on tables (parametric & non- parametric)
Apply weights
Create weights/Sampling Balancing (rim weighting)
Separate module
Valid statistical tests for weighted data
Separate module

2. Product comparisons
Q Professional
IBM SPSS Statistics
IBM SPSS Survey Reporter
WinCross
MarketSight
Reporting
Exporting to Office (Excel, PowerPoint, Word) with charts containing underlying data
Special-purpose market research charts (e.g., to show grid data, tracking)
Exporting to PDF
Online reporting/Dashboards
Advanced analysis
Principal components analysis/Factor analysis
Regression
Cluster analysis
Perceptual mapping
Separate module
Decision trees
Separate module
Latent class analysis