Look@You is launching private social media platforms focused on affinity groups to provide secure digital communities for families, political candidates, religious groups, and unions. It has 700,000 followers across 7 international markets and plans to launch new platforms including Look@MyBaby for families with newborns, Look@MyCandidate for political engagement, Look@MyPastor for religious communities, and Look@MyUnion for union members. It expects to have over 10 million users by 2020 and projects $15.6 million in total revenue that year.
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Look@You's Private Social Media Platforms Connect Affinity Groups
1. The Next Frontier in Social Media
I don’t see that Facebook or Google have an eternal right to exist. Mark Cuban
2. The Company
Look at You, Inc.
Operational Experience
in Australia, Malaysia,
Thailand, Indonesia,
U.A.E., Jordan and
South Africa
Social Media Followers:
700,000 Individuals
● Founded 8 Years Ago
● Originator of Look@MyBaby Livestream
● Launched in 7 International Markets
● Now Re-launching as App-based Business
● Provider of Private Social Media Platforms
● Innovative Solutions for Large Affinity Groups
● Focus: Securely Digitizing Communities
3. Affinity Groups
● Kinship of spirit,
interest and
commonalities
● Marriage of ideas,
ideals and causes
of a community
● Shared interests or
common goals
● Belonging and
seeking meaningful
connections
Private Social Media – Why Now?
4. Kick-Off Target Groups
● Look@MyBaby
A private social, video streaming and
messaging platform for families with
newborn babies and their friends
● Look@MyCandidate
A political community media, news
feed and messaging platform aimed
at voter interaction and fundraising
● Look@MyPastor
To promote outreach from church for
community support, follower participation,
donations, events and engagement
● Look@MyUnion
A union member grass-roots social and
communications platform media, offering
advice, interaction and support
5. Our “Double Bottom Line”
● Societal Benefits
Our applications have a mission to
bring efficiency and transparency to
under-served areas of society
● Promoting Participation
Family, politics, labor unions, religion
need strong community support to
thrive: Look@You helps provide that
● Focus on Access
Free for the end User, easy to use,
minimum data cost, compatible across all
devices for maximum access & adoption
● True Value
Being able to safely, securely and reliably
access and have a voice in a community
of people with the same affinity & interest
6. Our Technology
● Cross-Platform Language: React Native JS
● Rapid Development: 30% Gain
● Device-agnostic, High Responsiveness
● Offline Support – Low Data Consumption
● End to End Security
8. Look@MyBaby Proposition
Focused on families with newborns – highly motivated Users:
a. Live-streaming Virtual Baby Visits™ of newborn with family & friends
b. Members safely post comments, media and reactions
c. Share images and memories at the most important time in a family’s life
d. Baby products, insurance products, family-oriented educational material
e. Baby Registry Gift lists and members’ own Virtual Baby Showers
f. Additional services including “Baby’s First Day”
g. Hospital channel with the hospital for pre- and post-natal communications
11. Look@MyCandidate Proposition
Deliver: Access to Media & the Message
a. Inspire free and fair elections
b. Appeal to younger demographic
c. Viral tool for voter recruiting
d. Improved access to information
e. Increased voter participation
f. Enable mobile voter registration
g. Empower and support organizers
h. Provide mobile fundraising
i. Evolve towards mobile voting
Live streaming
communications
via mobile &
computers by the
Candidate directly
to Voters
13. One-on-One Engagement
with Voters
Geographically Specific
Messaging
Make Elements of
Campaign Addictive
App Gives Voters Viral
Tool to Enlist Undecided
Voters
Candidate Benefits New & Innovative Campaign Strategies:
● Live Fundraising to Groups
● Instant Reactions to Competitors
● No Restriction on Broadcasts or Content
● Create Ongoing Stories that Require Daily
Viewing at a Certain Time – No Repeats!
● Broadcast Regular Surprise “Only Seen
Here” Live Interviews with Candidate
● Create Teasers & Calendars for Campaign
Rallies, Functions, Partes & Fundraising
● Send App Install QR Code via all Channels
15. Look@MyPastor Proposition
Pastors Can Now Engage with Congregations – strong group affinity Users:
a. Share live-streaming sermons and prayers by Users’ own Pastors
b. Promote 2-way communication with members of congregation
c. Allow for outreach from the Church and delivery of content from the Pastor
d. Offer community support and one-on-one Pastor to follower engagements
e. Organize events, music or sporting competitions between and within churches
f. A free/low-cost way to take donations and offerings
g. Noticeboard from employment, charitable and community health issues and more
17. Look@MyUnion Proposition
Communicate directly with Union Members – strong group affinity Users:
a. Encourage and reward loyalty
b. Share live-streaming meetings and announcements
c. Promote 2-way communication with membership
d. Amplify collective actions:
a. Enhance legitimacy of campaigns with workers’ personal testimony
b. Connect movements with activist networks
c. Support emergence of new forms of collective action
e. Offers a free/low-cost way to take union membership dues
18. Users, Shares & Offering
Projected Users 2020: 10,000,000
Assumed Avg Revenue Per User (ARPU):
USD 6 - USD 10
Stock Price end of 2020 based on the following
existing industry multiples: USD 18 – USD 30
Prior stock price: USD 0.75 – Offer price: USD 1.50
Maximum offering of USD 5,000,000 plus
USD 2,000,000 over-allotment, pursuant to Reg. D
Forecast
Estimated Revenues by Source: 2020
Look@MyBaby USD 4,720,431
Look@MyCandidate USD 9,857,986
Look@MyUnion USD 406,250
Look@MyPastor USD 677,083
Total Revenue USD 15,661,750
EBITDA USD 8,412,488
19. “This is one of the best investment
opportunities this Shark has ever seen.”
- Kevin Harrington (As Seen on TV Chairman)