This is my portfolio of work completed so far working for the renewable energy company Good Energy. I have a variety of roles here – video production; preparing editorial content for blogs, press releases, editorials, reports and presentations; liaising with the communities close to Good Energy’s wind and solar farms generate positive media, PR & business opportunities; delivering internal communications activity and writing award submissions, to name a few. This portfolio details my specific responsibilities and results achieved here.
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Good Energy Portfolio
1.
2. EXPERIENCE
I am currently working as a Communications Executive at Good Energy. I have a variety of roles here
including – video production; preparing editorial content for blogs, press releases, editorials, reports and
presentations; liaising with the communities close to Good Energy’s wind and solar farms to generate
positive media, PR & business opportunities; delivering internal communications activity and award
submissions, to name a few.
Other skills include, but are not exclusive to:
• Database management
• Social media management
• Assisting with Corporate Social Responsibility activity
4. VIDEO PRODUCTION
Activity: Project managed, filmed and edited 2 short films for Good Energy.
‘Donating a ‘buck, buck, buck’ to local communities’ was made to raise awareness of Good Energy’s wind and solar farm funds
as well as educate the local community about the type of project that could possibly receive funding.
‘The Making of Brynwhilach Solar Farm’ was made to educate the general public and internal staff about the work that goes
into the making of a solar farm.
Results: Increased awareness of Good Energy and its business activities. Both films were received well in the non-customer
enews, on social media and with internal staff. The average site user spent 17 minutes on the blog with the Brynwhilach video
embedded.
Donating a ‘buck, buck, buck’ to local communities The Making of Brynwhilach Solar Farm
5. BLOG & EDITORIAL WRITING
Activity: Wrote and published 9 blogs (one of which was ghost written) for Good Energy around several topics - Good Energy’s
generation sites and community funds, eco-friendly foods, wildlife and B2B business customers.
I also wrote an editorial to feature in a food-focused trade publication as well as online profiles for Executive staff to sit on
third party websites.
Results: Increased awareness of Good Energy’s work with the communities living close to its wind and solar farms. The blogs
collectively have been viewed over 1300 times, with an average time on page of over 1:10 for each piece
(as of May 2017).
6. MEDIA RELATIONS & COVERAGE
Activity: Wrote and placed press releases around the topics of – Good Energy’s generation sites, community fund
expenditure, general company activity and corporate award wins, with relevant regional media.
Press around Good Energy’s community funds involved liaising with the community groups that received funding from
Good Energy’s wind and solar farm funds to produce positive media stories. Executive quotes were also placed on an ad-
hoc basis.
Results: Over 9 months I placed 7 press releases and several Executive quotes resulting in increased positive media
coverage of Good Energy. The media pieces accumulated a total audience of 360,898 with a total AVE of £41,850.
7. CORPORATE REPORTING
Activity: Wrote and produced business-essential corporate reports
for Good Energy –
- Social Stock Exchange (SSX) Impact Report Year 4
A requirement for continued membership of SSX. Demonstrating
the business’s dedication to social and environmental change
through core activities.
- Treating Customers Fairly Report 2016
The energy industry regulator Ofgem set out Standards of Conduct
to ensure all energy suppliers were treating their customers fairly.
Part of that requirement is for every supplier to publish an annual
statement to show how they’re meeting the standards.
Results: Both reports completed, designed and submitted on time.
SSX Impact Report was named ‘Best in Class’ by the SSX panel.
8. AWARD SUBMISSIONS
Activity: Wrote and submitted 5 awards submissions to
various award bodies including – Wiltshire Business Awards,
Chippenham Business Awards, Regen South West, PRmoment
Awards and Utility Week Stars Awards.
Results: All 5 awards submissions were shortlisted.
The Regen SW submission for ‘Best Business Innovation’ was
highly commended and there were 2 award wins –
- Environmental Business of the Year – Chippenham Business
Awards
- Customer and Staff Care Award (Large Business) – Wiltshire
Business Awards
9. INTERNAL COMMUNICATIONS
Activity: Creation and distribution of weekly staff e-newsletter. This is an internal staff update that provides
information about – key business activities/changes, new customer offerings, staff events and employee
benefits as well as industry news.
On top of this, co-ordinating several internal events including ‘lunch and learns’, visits from industry experts
and events supporting national days e.g. International Women's Day.
Results: Good Energy measure staff engagement through a Gallup12 engagement score. In 2015 the score
was 77.7%, at the time of my departure from Good Energy (May 2017), the score was up to 82.5%.
11. CONSTRUCTION COMMS
Campaign: Construction of Brynwhilach Farm Solar Park
Activity: Community engagement around the construction of Brynwhilach Farm Solar Farm near
Swansea.
My role: Engagement with the local community to inform them of the construction plans.
Created and carried out a community engagement plan that involved –
- Informing ward and local community council of plans
- Attending Llangyfelach Community Council meeting to inform them of the construction
schedule and give a chance for Q&A
- Letter dropping to residents living locally to the site (distribution by hand)
- Creation of notice for parish website and notice boards
- Providing regular construction updates
- Producing a short film on the construction process to be shared with stakeholders
Results: Continued positive relationship and communications with the local community –
residents, parish councillors and ward councillors.
12. CONSTRUCTION COMMS
Campaign: Construction of Newton Downs Solar Park
Activity: Community engagement around the construction of Newton Downs Solar
Farm near Newton Ferrers in Devon.
My role: Engagement with the local community to inform them of the construction
schedule. Created and carried out a community engagement plan that involved –
- Informing ward and local parish council of plans
- Attending Newton and Noss Parish Council meeting to inform them of the
construction schedule and give a chance for Q&A
- Letter dropping to residents living locally to the site (distribution by hand)
- Creation of notice for parish website and notice boards
- Providing regular construction updates
Results: Continued positive relationship and communications with the local
community – residents, parish councillors and ward councillors.
13. COMMUNITY EVENT
Campaign: Delabole wind farm’s 25th anniversary celebration
Activity: Community engagement around the 25th anniversary. This included:
- Presenting a gift bag containing some local cheese, charcuterie and birthday card to
every home in Delabole as a thank you for hosting the wind farm
- Birthday tea with cake, a presentation, photo call and media interviews
My role: Ordering gift bag contents and arranging payment for the ‘birthday tea’ facilities.
Inviting key community stakeholders (including community benefit fund beneficiaries) to
the birthday tea. As part of a small team, hand delivered bespoke Delabole 25th
presentation bags to over 700 households in the village. Ghost writing a blog about the
key milestone.
Results: Over 30 local stakeholders attended the ‘birthday tea’. Lots of positive feedback
on the gift bags from local residents – face to face and via social media. The blog was
viewed 230 times, with the average user spending over 2 minutes on the page (as of May
2017).
14. AFFILIATE SCHEME
Campaign: Community Benefit Fund beneficiaries involvement with
the affiliate scheme
Activity: Engagement with Community Benefit Fund beneficiaries to
alert them to the affiliate scheme and gauge their interest.
My role: Creation of materials to send to all suitable beneficiaries
alerting them to the scheme. This included a letter and simple
instruction document to advise them how to get set up with the
online affiliate system.
Results: Increased awareness of Good Energy’s affiliate scheme
amongst community beneficiaries.
16. GOOD ENERGY
Activity: Social media community management for
Good Energy
Responsibilities: Daily management of Twitter,
Facebook, LinkedIn and YouTube. Posting and
responding to all non-operational online engagement
across Good Energy social channels.
Results: From August 2016 – May 2017
@goodenergy’s community of Twitter followers has
increased by 1441 or 4%.
In the same time period Good Energy’s Facebook
following increased by 2,360 or 10% and LinkedIn
followers increased by 1,270 or 19%.