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Roland Barthes
theory
Nidhi Akkoo
HERMENEUTIC
CODES
Hermeneutic codes are mystery
features to a media text that would
leave the audience curious and more
engaged.
For example, here, this rhetorical
question will leave the audience
curious and eager to find out.
PRIORETIC CODES
Prioretic codes are features of media
products which signify something is
going to happen as a result.
For example, when a character takes out
a weapon. The prioretic code is that
something violent may occur and that the
character is also aggressive and
negatively in power.
SYMBOLIC CODES
Symbolic codes show the representation
of the things we see. It adds depth and
deeper meaning to media products.
For example:
THE RED HEART
This symbolises love and compassion.
SEMANTIC CODES
Semantic codes are parts of a media product
that we are aware that have a hidden
meaning. Examples of this could be
foreshadowing in a story, where the audience
is aware of something that the character isn’t.
For example:
We can understand that this is a horror due
the semantic codes of red and black which
represent death or horror.
CULTURAL CODES
Cultural codes are parts of a media
product that you’ll only relate to if you’re
a part of the culture.
For example, this Indian billboard
promoting the brand ‘Amul’. You can only
understand it if you apart of the Indian
culture.

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nidhis bathes .pptx

  • 2. HERMENEUTIC CODES Hermeneutic codes are mystery features to a media text that would leave the audience curious and more engaged. For example, here, this rhetorical question will leave the audience curious and eager to find out.
  • 3. PRIORETIC CODES Prioretic codes are features of media products which signify something is going to happen as a result. For example, when a character takes out a weapon. The prioretic code is that something violent may occur and that the character is also aggressive and negatively in power.
  • 4. SYMBOLIC CODES Symbolic codes show the representation of the things we see. It adds depth and deeper meaning to media products. For example: THE RED HEART This symbolises love and compassion.
  • 5. SEMANTIC CODES Semantic codes are parts of a media product that we are aware that have a hidden meaning. Examples of this could be foreshadowing in a story, where the audience is aware of something that the character isn’t. For example: We can understand that this is a horror due the semantic codes of red and black which represent death or horror.
  • 6. CULTURAL CODES Cultural codes are parts of a media product that you’ll only relate to if you’re a part of the culture. For example, this Indian billboard promoting the brand ‘Amul’. You can only understand it if you apart of the Indian culture.