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ROLAND
BARTHES'S
SEMIOTIC
THEORY
By Angel
THE DIFFERENT ELEMENTS OF HIS
SEMIOTIC THEORY
Hermeneutic/enigma codes
Proairetic /action codes
Symbolic codes
Semantic codes
Cultural/ referential codes
THEIR DIFFERENCES
Symbolic codes- an image
which is used to represent
something else eg. kiss of the
vampire: bats are a symbol for
vampires
Semantic codes- parts of a
media product that we
understand have a hidden
meaning eg. Black and red used
in horror movies, we the
audience jane previous
connotations that link to blood
and danger
Proairetic /action codes-
elements of media products that
signify that something is going to
happen eg. A clip of someone
pulling out a gun (could mean he
might shoot someone)
THEIR DIFFERENCES
Hermeneutic/enigma codes-
any mysterious part of a media
text that will engage the
audience eg.Tide ad that says,
“We’ve got what women want!”
(makes the audience think well
what is it, what have they got?)
Cultural/referencial codes-
parts of media where you
have to be part of the culture to
understand the reference eg.
Beyonce's formation video

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Presentation.pptx

  • 2. THE DIFFERENT ELEMENTS OF HIS SEMIOTIC THEORY Hermeneutic/enigma codes Proairetic /action codes Symbolic codes Semantic codes Cultural/ referential codes
  • 3. THEIR DIFFERENCES Symbolic codes- an image which is used to represent something else eg. kiss of the vampire: bats are a symbol for vampires Semantic codes- parts of a media product that we understand have a hidden meaning eg. Black and red used in horror movies, we the audience jane previous connotations that link to blood and danger Proairetic /action codes- elements of media products that signify that something is going to happen eg. A clip of someone pulling out a gun (could mean he might shoot someone)
  • 4. THEIR DIFFERENCES Hermeneutic/enigma codes- any mysterious part of a media text that will engage the audience eg.Tide ad that says, “We’ve got what women want!” (makes the audience think well what is it, what have they got?) Cultural/referencial codes- parts of media where you have to be part of the culture to understand the reference eg. Beyonce's formation video