SlideShare a Scribd company logo
Roland Barthes
theory
Nidhi Akkoo
HERMENEUTIC
CODES
Hermeneutic codes are mystery
features to a media text that would
leave the audience curious and more
engaged.
For example, here, this rhetorical
question will leave the audience
curious and eager to find out.
PRIORETIC CODES
Prioretic codes are features of media
products which signify something is
going to happen as a result.
For example, when a character takes out
a weapon. The prioretic code is that
something violent may occur and that the
character is also aggressive and
negatively in power.
SYMBOLIC CODES
Symbolic codes show the representation
of the things we see. It adds depth and
deeper meaning to media products.
For example:
THE RED HEART
This symbolises love and compassion.
SEMANTIC CODES
Semantic codes are parts of a media product
that we are aware that have a hidden
meaning. Examples of this could be
foreshadowing in a story, where the audience
is aware of something that the character isn’t.
For example:
We can understand that this is a horror due
the semantic codes of red and black which
represent death or horror.
CULTURAL CODES
Cultural codes are parts of a media
product that you’ll only relate to if you’re
a part of the culture.
For example, this Indian billboard
promoting the brand ‘Amul’. You can only
understand it if you apart of the Indian
culture.

More Related Content

Similar to nidhis bathes .pptx

Roland Barthes Semiotic Theory (Media).pptx
Roland Barthes Semiotic Theory (Media).pptxRoland Barthes Semiotic Theory (Media).pptx
Roland Barthes Semiotic Theory (Media).pptx
Amina918020
 
Roland barthes
Roland barthesRoland barthes
Roland barthes
pritpalamanda
 
Media language social
Media language socialMedia language social
Media language social
jonreigatemedia
 
roland barthes semiotic theory presentation.pptx
roland barthes semiotic theory presentation.pptxroland barthes semiotic theory presentation.pptx
roland barthes semiotic theory presentation.pptx
Neda613641
 
Roland Barthes Theory.pptx
Roland Barthes Theory.pptxRoland Barthes Theory.pptx
Roland Barthes Theory.pptx
920239
 
roland barthes semiotic theory- leyara.pptx
roland barthes semiotic theory- leyara.pptxroland barthes semiotic theory- leyara.pptx
roland barthes semiotic theory- leyara.pptx
leyara1
 
Roland Barthes Theory Media
Roland Barthes Theory MediaRoland Barthes Theory Media
Roland Barthes Theory Media
YasmeinAcid
 
Roland barthes
Roland barthesRoland barthes
Roland barthes
10woodre
 
Narrative theories revisited
Narrative theories revisitedNarrative theories revisited
Narrative theories revisited
chrisianwelch
 
Roland barthes
Roland barthesRoland barthes
Roland barthes
esther228
 
Codes year 12
Codes year 12 Codes year 12
Codes year 12
Evie Littlewood
 
Barthes Narrative Theory and Music Videos
Barthes Narrative Theory and Music VideosBarthes Narrative Theory and Music Videos
Barthes Narrative Theory and Music Videos
aaldrismedia
 
Barthes code
Barthes codeBarthes code
Barthes codecclarkson
 
Media language theory
Media language theoryMedia language theory
Media language theory
Liz Davies
 
Barthes’ five narrative codes
Barthes’ five narrative codesBarthes’ five narrative codes
Barthes’ five narrative codes
Neill Ford
 
Media Language 2017
Media Language 2017Media Language 2017
Media Language 2017
Liz Davies
 
Barthes codes
Barthes codesBarthes codes
Barthes codes
Emily236
 
Narrative theories
Narrative theoriesNarrative theories
Narrative theoriesmara93xx
 
Roland Barthes Theory
Roland Barthes TheoryRoland Barthes Theory
Roland Barthes Theory
nura115
 
Roland Barthes Theory
Roland Barthes TheoryRoland Barthes Theory
Roland Barthes Theory
nura115
 

Similar to nidhis bathes .pptx (20)

Roland Barthes Semiotic Theory (Media).pptx
Roland Barthes Semiotic Theory (Media).pptxRoland Barthes Semiotic Theory (Media).pptx
Roland Barthes Semiotic Theory (Media).pptx
 
Roland barthes
Roland barthesRoland barthes
Roland barthes
 
Media language social
Media language socialMedia language social
Media language social
 
roland barthes semiotic theory presentation.pptx
roland barthes semiotic theory presentation.pptxroland barthes semiotic theory presentation.pptx
roland barthes semiotic theory presentation.pptx
 
Roland Barthes Theory.pptx
Roland Barthes Theory.pptxRoland Barthes Theory.pptx
Roland Barthes Theory.pptx
 
roland barthes semiotic theory- leyara.pptx
roland barthes semiotic theory- leyara.pptxroland barthes semiotic theory- leyara.pptx
roland barthes semiotic theory- leyara.pptx
 
Roland Barthes Theory Media
Roland Barthes Theory MediaRoland Barthes Theory Media
Roland Barthes Theory Media
 
Roland barthes
Roland barthesRoland barthes
Roland barthes
 
Narrative theories revisited
Narrative theories revisitedNarrative theories revisited
Narrative theories revisited
 
Roland barthes
Roland barthesRoland barthes
Roland barthes
 
Codes year 12
Codes year 12 Codes year 12
Codes year 12
 
Barthes Narrative Theory and Music Videos
Barthes Narrative Theory and Music VideosBarthes Narrative Theory and Music Videos
Barthes Narrative Theory and Music Videos
 
Barthes code
Barthes codeBarthes code
Barthes code
 
Media language theory
Media language theoryMedia language theory
Media language theory
 
Barthes’ five narrative codes
Barthes’ five narrative codesBarthes’ five narrative codes
Barthes’ five narrative codes
 
Media Language 2017
Media Language 2017Media Language 2017
Media Language 2017
 
Barthes codes
Barthes codesBarthes codes
Barthes codes
 
Narrative theories
Narrative theoriesNarrative theories
Narrative theories
 
Roland Barthes Theory
Roland Barthes TheoryRoland Barthes Theory
Roland Barthes Theory
 
Roland Barthes Theory
Roland Barthes TheoryRoland Barthes Theory
Roland Barthes Theory
 

Recently uploaded

ashokathegreat project class 12 presentation
ashokathegreat project class 12 presentationashokathegreat project class 12 presentation
ashokathegreat project class 12 presentation
aditiyad2020
 
The Legacy of Breton In A New Age by Master Terrance Lindall
The Legacy of Breton In A New Age by Master Terrance LindallThe Legacy of Breton In A New Age by Master Terrance Lindall
The Legacy of Breton In A New Age by Master Terrance Lindall
BBaez1
 
thGAP - BAbyss in Moderno!! Transgenic Human Germline Alternatives Project
thGAP - BAbyss in Moderno!!  Transgenic Human Germline Alternatives ProjectthGAP - BAbyss in Moderno!!  Transgenic Human Germline Alternatives Project
thGAP - BAbyss in Moderno!! Transgenic Human Germline Alternatives Project
Marc Dusseiller Dusjagr
 
Caffeinated Pitch Bible- developed by Claire Wilson
Caffeinated Pitch Bible- developed by Claire WilsonCaffeinated Pitch Bible- developed by Claire Wilson
Caffeinated Pitch Bible- developed by Claire Wilson
ClaireWilson398082
 
CLASS XII- HISTORY-THEME 4-Thinkers, Bes
CLASS XII- HISTORY-THEME 4-Thinkers, BesCLASS XII- HISTORY-THEME 4-Thinkers, Bes
CLASS XII- HISTORY-THEME 4-Thinkers, Bes
aditiyad2020
 
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
zvaywau
 
The Last Polymath: Muntadher Saleh‎‎‎‎‎‎‎‎‎‎‎‎
The Last Polymath: Muntadher Saleh‎‎‎‎‎‎‎‎‎‎‎‎The Last Polymath: Muntadher Saleh‎‎‎‎‎‎‎‎‎‎‎‎
The Last Polymath: Muntadher Saleh‎‎‎‎‎‎‎‎‎‎‎‎
iraqartsandculture
 
Sundabet | Slot gacor dan terpercaya mudah menang
Sundabet | Slot gacor dan terpercaya mudah menangSundabet | Slot gacor dan terpercaya mudah menang
Sundabet | Slot gacor dan terpercaya mudah menang
Sundabet | Situs Slot gacor dan terpercaya
 
一比一原版(DU毕业证)迪肯大学毕业证成绩单
一比一原版(DU毕业证)迪肯大学毕业证成绩单一比一原版(DU毕业证)迪肯大学毕业证成绩单
一比一原版(DU毕业证)迪肯大学毕业证成绩单
zvaywau
 
ART FORMS OF KERALA: TRADITIONAL AND OTHERS
ART FORMS OF KERALA: TRADITIONAL AND OTHERSART FORMS OF KERALA: TRADITIONAL AND OTHERS
ART FORMS OF KERALA: TRADITIONAL AND OTHERS
Sandhya J.Nair
 
IrishWritersCtrsPersonalEssaysMay29.pptx
IrishWritersCtrsPersonalEssaysMay29.pptxIrishWritersCtrsPersonalEssaysMay29.pptx
IrishWritersCtrsPersonalEssaysMay29.pptx
Aine Greaney Ellrott
 
2137ad - Characters that live in Merindol and are at the center of main stories
2137ad - Characters that live in Merindol and are at the center of main stories2137ad - Characters that live in Merindol and are at the center of main stories
2137ad - Characters that live in Merindol and are at the center of main stories
luforfor
 
一比一原版UPenn毕业证宾夕法尼亚大学毕业证成绩单如何办理
一比一原版UPenn毕业证宾夕法尼亚大学毕业证成绩单如何办理一比一原版UPenn毕业证宾夕法尼亚大学毕业证成绩单如何办理
一比一原版UPenn毕业证宾夕法尼亚大学毕业证成绩单如何办理
beduwt
 
一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理
一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理
一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理
taqyed
 
Codes n Conventionss copy (2).pptx new new
Codes n Conventionss copy (2).pptx new newCodes n Conventionss copy (2).pptx new new
Codes n Conventionss copy (2).pptx new new
ZackSpencer3
 
Memory Rental Store - The Chase (Storyboard)
Memory Rental Store - The Chase (Storyboard)Memory Rental Store - The Chase (Storyboard)
Memory Rental Store - The Chase (Storyboard)
SuryaKalyan3
 
Memory Rental Store - The Ending(Storyboard)
Memory Rental Store - The Ending(Storyboard)Memory Rental Store - The Ending(Storyboard)
Memory Rental Store - The Ending(Storyboard)
SuryaKalyan3
 
acting board rough title here lolaaaaaaa
acting board rough title here lolaaaaaaaacting board rough title here lolaaaaaaa
acting board rough title here lolaaaaaaa
angelicafronda7
 
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...
2137ad  Merindol Colony Interiors where refugee try to build a seemengly norm...2137ad  Merindol Colony Interiors where refugee try to build a seemengly norm...
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...
luforfor
 

Recently uploaded (20)

ashokathegreat project class 12 presentation
ashokathegreat project class 12 presentationashokathegreat project class 12 presentation
ashokathegreat project class 12 presentation
 
The Legacy of Breton In A New Age by Master Terrance Lindall
The Legacy of Breton In A New Age by Master Terrance LindallThe Legacy of Breton In A New Age by Master Terrance Lindall
The Legacy of Breton In A New Age by Master Terrance Lindall
 
thGAP - BAbyss in Moderno!! Transgenic Human Germline Alternatives Project
thGAP - BAbyss in Moderno!!  Transgenic Human Germline Alternatives ProjectthGAP - BAbyss in Moderno!!  Transgenic Human Germline Alternatives Project
thGAP - BAbyss in Moderno!! Transgenic Human Germline Alternatives Project
 
Caffeinated Pitch Bible- developed by Claire Wilson
Caffeinated Pitch Bible- developed by Claire WilsonCaffeinated Pitch Bible- developed by Claire Wilson
Caffeinated Pitch Bible- developed by Claire Wilson
 
CLASS XII- HISTORY-THEME 4-Thinkers, Bes
CLASS XII- HISTORY-THEME 4-Thinkers, BesCLASS XII- HISTORY-THEME 4-Thinkers, Bes
CLASS XII- HISTORY-THEME 4-Thinkers, Bes
 
European Cybersecurity Skills Framework Role Profiles.pdf
European Cybersecurity Skills Framework Role Profiles.pdfEuropean Cybersecurity Skills Framework Role Profiles.pdf
European Cybersecurity Skills Framework Role Profiles.pdf
 
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
 
The Last Polymath: Muntadher Saleh‎‎‎‎‎‎‎‎‎‎‎‎
The Last Polymath: Muntadher Saleh‎‎‎‎‎‎‎‎‎‎‎‎The Last Polymath: Muntadher Saleh‎‎‎‎‎‎‎‎‎‎‎‎
The Last Polymath: Muntadher Saleh‎‎‎‎‎‎‎‎‎‎‎‎
 
Sundabet | Slot gacor dan terpercaya mudah menang
Sundabet | Slot gacor dan terpercaya mudah menangSundabet | Slot gacor dan terpercaya mudah menang
Sundabet | Slot gacor dan terpercaya mudah menang
 
一比一原版(DU毕业证)迪肯大学毕业证成绩单
一比一原版(DU毕业证)迪肯大学毕业证成绩单一比一原版(DU毕业证)迪肯大学毕业证成绩单
一比一原版(DU毕业证)迪肯大学毕业证成绩单
 
ART FORMS OF KERALA: TRADITIONAL AND OTHERS
ART FORMS OF KERALA: TRADITIONAL AND OTHERSART FORMS OF KERALA: TRADITIONAL AND OTHERS
ART FORMS OF KERALA: TRADITIONAL AND OTHERS
 
IrishWritersCtrsPersonalEssaysMay29.pptx
IrishWritersCtrsPersonalEssaysMay29.pptxIrishWritersCtrsPersonalEssaysMay29.pptx
IrishWritersCtrsPersonalEssaysMay29.pptx
 
2137ad - Characters that live in Merindol and are at the center of main stories
2137ad - Characters that live in Merindol and are at the center of main stories2137ad - Characters that live in Merindol and are at the center of main stories
2137ad - Characters that live in Merindol and are at the center of main stories
 
一比一原版UPenn毕业证宾夕法尼亚大学毕业证成绩单如何办理
一比一原版UPenn毕业证宾夕法尼亚大学毕业证成绩单如何办理一比一原版UPenn毕业证宾夕法尼亚大学毕业证成绩单如何办理
一比一原版UPenn毕业证宾夕法尼亚大学毕业证成绩单如何办理
 
一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理
一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理
一比一原版(qut毕业证)昆士兰科技大学毕业证如何办理
 
Codes n Conventionss copy (2).pptx new new
Codes n Conventionss copy (2).pptx new newCodes n Conventionss copy (2).pptx new new
Codes n Conventionss copy (2).pptx new new
 
Memory Rental Store - The Chase (Storyboard)
Memory Rental Store - The Chase (Storyboard)Memory Rental Store - The Chase (Storyboard)
Memory Rental Store - The Chase (Storyboard)
 
Memory Rental Store - The Ending(Storyboard)
Memory Rental Store - The Ending(Storyboard)Memory Rental Store - The Ending(Storyboard)
Memory Rental Store - The Ending(Storyboard)
 
acting board rough title here lolaaaaaaa
acting board rough title here lolaaaaaaaacting board rough title here lolaaaaaaa
acting board rough title here lolaaaaaaa
 
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...
2137ad  Merindol Colony Interiors where refugee try to build a seemengly norm...2137ad  Merindol Colony Interiors where refugee try to build a seemengly norm...
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...
 

nidhis bathes .pptx

  • 2. HERMENEUTIC CODES Hermeneutic codes are mystery features to a media text that would leave the audience curious and more engaged. For example, here, this rhetorical question will leave the audience curious and eager to find out.
  • 3. PRIORETIC CODES Prioretic codes are features of media products which signify something is going to happen as a result. For example, when a character takes out a weapon. The prioretic code is that something violent may occur and that the character is also aggressive and negatively in power.
  • 4. SYMBOLIC CODES Symbolic codes show the representation of the things we see. It adds depth and deeper meaning to media products. For example: THE RED HEART This symbolises love and compassion.
  • 5. SEMANTIC CODES Semantic codes are parts of a media product that we are aware that have a hidden meaning. Examples of this could be foreshadowing in a story, where the audience is aware of something that the character isn’t. For example: We can understand that this is a horror due the semantic codes of red and black which represent death or horror.
  • 6. CULTURAL CODES Cultural codes are parts of a media product that you’ll only relate to if you’re a part of the culture. For example, this Indian billboard promoting the brand ‘Amul’. You can only understand it if you apart of the Indian culture.