Critical Thinking Week 6. Creating and Effective Presentation

1. Critical Thinking Week 6
By Nicole Hockert
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2.  Business decisions about products or services are
often made from presentations given by
representatives in the organization (Martin, 1995).
 Good communication and approachability are great
tools for employees to have when presenting.
 Unlike business reports, presentations allow for
conversation about the products and services (Griffith,
2006).

3.  Business presentations can make or break the
success of an organization based on the
effectiveness of the presenter.
 At one point in time employees will have to
communicate products or results to others and
learning how to present effectively will benefit
both the employee and the organization (Guffey
&Lowery, 2011).

4.  Guffey & Lowery (2011) state that the first step
of an effective presentation is knowing who you
are presenting to.
 This first tip allows business presenters to
focus in and see what the product can do for
the possible clients.
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5.  The next step is to deliver the product or process through verbal
communication and visuals or demonstrations which will
engage the audience to create an effective presentation
(Griffith, 2006).
 This step engages the audience into the products or results
that were found which benefits the business.
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Presentation-2.gif

6. http://www.effectivepresentations.com/images/presentation-skills.
jpg
 The next step is to summarize the topics and ensure that all of
the audiences questions are answered about the product or
services being offered (Guffey & Lowery, 2011).
 Approachability and knowledge are two key skills that
employees who are presenting should learn.
 These skills will help the audience feel good about the product
if their questions can be answered.

7.  When considering presenting employees should
always find someone who can communicate
effectively
 Communication is present in the workplace and is
a valuable tool leaders look for in an employee
(Keyton & Caputo, 2013).
 Building a story will help presenters sell products
or demonstrate the need and those presenters
should have good communication skills (Griffith.
2006).

8.  Effective communication can come from the visuals in the
presentation via charts and graphs that show the information or
success (Griffith, 2006).
 Communication can drive the success of an organization and
the employees ( Keyton & Caputo, 2013).
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uploads/2011/10/Business-presentations.
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9.  Know who the audience is and what they are
looking for in the products or services (Guffey &
Lowery, 2011).
 Be approachable and knowledgeable about the
topic or products.
 Effective communication is key to a successful
presentation.
 Build the story of the product or services so that
the audience can relate and engage into the
presentation (Griffith, 2006).

10.  Griffith, A. F. (2006). Effective Presentation Skills for Cost Engineers. AACE
International Transactions, 2.1-2.6.
 Guffey, M., & Loewy, D. (2011). Business communication: Process and product (7th
ed.). Independence, KY: Cengage Learning.
 Keyton, J., Caputo, J. M., Ford, E. A., Fu, R., Leibowitz, S. A., Liu, T., & . Wu, C. (2013).
Investigating verbal workplace communication behaviors. Journal Of Business
Communication,50(2), 152-169. Martin, L. (1995). The fate of business often comes
down to the quality of the presentation guidelines for effective communication
through graphic slide presentations. Public Relations Quarterly, 40(1), 44-47.
 Retrieved from:
http://blog.readytomanage.com/wp-content/uploads/2012/04/business-presentation- Retrieved from:
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11.  Retrieved from http://www.regions.com/virtualMedia/img4806.jpg
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fromhttp://www.effectivepresentations.com/images/presentation-skills.jpg
 Retrieved from: http://www.touchfinancial.co.uk/wp-content/
uploads/2011/10/Business-presentations.jpg