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Audion DCO-Drive-to-store Usecase @ Webinar Radio 2.0 MediaDATA Ismir2018

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Audion DCO-Drive-to-store Audio best case Ford
One of the most innovative Digital Audio campaigns thanks to a Data-centric approach.
Proprietary solutions combined with digital audio experts allowed to increase the drive to store visits.
1000 AUDIO SPOTS
With more than 250 concessions registered for this campaign as well as weather variables, more than 1000 combinations were available.
DRIVE TO STORE UPLIFT
By working with a third party specialized in geolocation data, we were able to measure the contribution of incremental traffic in concession. And guess what? Results exceeded expectations !
By Arthur Larrey / Audi-on Co-founder

Radio 2.0 Webinar Series #MediaData
28 septembre 2018 @ Vivendi
En partenariat avec Deezer, RCS, INA, Médiamétrie, Audion, Singlespot, VR Connection, La Lettre Pro de la Radio, Broadcast Associés
www.rr20.fr

Published in: Data & Analytics
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Audion DCO-Drive-to-store Usecase @ Webinar Radio 2.0 MediaDATA Ismir2018

  1. 1. Audion provides technical solutions and services in order to increase the value of creatives, data, broadcasting and measurement of Digital audio WHAT WE DO
  2. 2. FORD FIESTA ACTIVE For the new Ford Fiesta Active’s launch in France, Audion, Mindshare & Ford have imagined a Digital audio campaign that is both creative and efficient. We came up with a turnkey proposal based on data at every step of the process CLIENT BRIEF
  3. 3. Targeting Thanks to 1st Party Data and custom radius around car dealerships, we provided a smart and automated broadcast. Creative Every listener received a dynamic audio ad powered by the real time weather and the nearest car dealership. Optimization Our teams analyzed and optimized more than 10Mios Data points collected on this campaign. MEDIA ORCHESTRATION Measurement By respecting the RGPD, we have collected mobile data and wtith technical partnerships, we were able to measure traffic on Ford physical stores. AUDIO DATA ON EVERY STAGE
  4. 4. We realized one of the most innovative Digital Audio campaigns thanks to a Data-centric approach. Our proprietary solutions combined with digital audio experts allowed to increase the drive to store visits. BEST CASE FORD 1000 AUDIO SPOTS With more than 250 concessions registered for this campaign as well as weather variables, more than 1000 combinations were available. DRIVE TO STORE UPLIFT By working with a third party specialized in geolocation data, we were able to measure the contribution of incremental traffic in concession. And guess what? Results exceeded expectations !
  5. 5. AUDION, INTEGRATED SOLUTION Audion provides technical solutions and services in order to increase the value of creatives, data, broadcasting and measurement of Digital audio www.audi-on.com arthur@audi-on.com 06.58.53.86.43

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