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Audion DCO-Drive-to-store Audio best case Ford
One of the most innovative Digital Audio campaigns thanks to a Data-centric approach.
Proprietary solutions combined with digital audio experts allowed to increase the drive to store visits.
1000 AUDIO SPOTS
With more than 250 concessions registered for this campaign as well as weather variables, more than 1000 combinations were available.
DRIVE TO STORE UPLIFT
By working with a third party specialized in geolocation data, we were able to measure the contribution of incremental traffic in concession. And guess what? Results exceeded expectations !
By Arthur Larrey / Audi-on Co-founder
Radio 2.0 Webinar Series #MediaData
28 septembre 2018 @ Vivendi
En partenariat avec Deezer, RCS, INA, Médiamétrie, Audion, Singlespot, VR Connection, La Lettre Pro de la Radio, Broadcast Associés