Audion DCO-Drive-to-store Audio best case Ford One of the most innovative Digital Audio campaigns thanks to a Data-centric approach. Proprietary solutions combined with digital audio experts allowed to increase the drive to store visits. 1000 AUDIO SPOTS With more than 250 concessions registered for this campaign as well as weather variables, more than 1000 combinations were available. DRIVE TO STORE UPLIFT By working with a third party specialized in geolocation data, we were able to measure the contribution of incremental traffic in concession. And guess what? Results exceeded expectations ! By Arthur Larrey / Audi-on Co-founder Radio 2.0 Webinar Series #MediaData 28 septembre 2018 @ Vivendi En partenariat avec Deezer, RCS, INA, Médiamétrie, Audion, Singlespot, VR Connection, La Lettre Pro de la Radio, Broadcast Associés www.rr20.fr

2. Audion provides technical solutions and
services in order to increase the value of
creatives, data, broadcasting and
measurement of Digital audio
WHAT WE
DO

3. FORD FIESTA ACTIVE
For the new Ford Fiesta Active’s launch in France, Audion,
Mindshare & Ford have imagined a Digital audio campaign that is
both creative and efficient.
We came up with a turnkey proposal based on data at every step
of the process
CLIENT
BRIEF

4. Targeting
Thanks to 1st Party Data and
custom radius around car
dealerships, we provided a smart
and automated broadcast.
Creative
Every listener received a dynamic
audio ad powered by the real time
weather and the nearest car
dealership.
Optimization
Our teams analyzed and
optimized more than 10Mios
Data points collected on this
campaign.
MEDIA ORCHESTRATION
Measurement
By respecting the RGPD, we have
collected mobile data and wtith
technical partnerships, we were able
to measure traffic on Ford physical
stores.
AUDIO DATA ON EVERY STAGE

5. We realized one of the most innovative Digital Audio
campaigns thanks to a Data-centric approach.
Our proprietary solutions combined with digital audio
experts allowed to increase the drive to store visits.
BEST CASE FORD
1000 AUDIO SPOTS
With more than 250 concessions
registered for this campaign as well as
weather variables, more than 1000
combinations were available.
DRIVE TO STORE UPLIFT
By working with a third party
specialized in geolocation data,
we were able to measure the
contribution of incremental
traffic in concession. And guess
what? Results exceeded
expectations !

6. AUDION,
INTEGRATED SOLUTION
Audion provides technical solutions and services
in order to increase the value of creatives, data,
broadcasting and measurement of Digital audio
www.audi-on.com
arthur@audi-on.com
06.58.53.86.43