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BBC Sounds one-stop listening experience Radio 2.0 GameChangers London 2018

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BBC Sounds one-stop listening experience
How to integrate live and on-demand radio with human curation, algorithm and recommendation
Presented by Elisha Sessions
Corresponding video available here : https://youtu.be/N6f1GdzfFFY

The ultimate disruptors in digital audio
RADIO 2.0 WEBINAR SERIES
27 NOV @ ReedSmith LONDON
With the partnership of Deezer, RCS, INA, Médiamétrie, Audion, Singlespot, VR Connection, La Lettre Pro de la Radio, Broadcast Associés

Published in: Entertainment & Humor
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BBC Sounds one-stop listening experience Radio 2.0 GameChangers London 2018

  1. 1. Elisha Sessions 27 Oct 2018 Gamechangers 2018 BBC Sounds: A platform for audio
  2. 2. Making the most of the on-demand opportunity
  3. 3. On-demand is a big part of younger audiences’ listening time Source: Midas x3.7 15-34yr olds are 3.7 times more likely to use on-demand music services vs 35ys+ x1.8 15-34yr olds are 1.8 times more likely to use podcasts vs 35ys+ On-demand music Podcasts
  4. 4. Podcasting is increasingly important 23% Podcast share of hours amongst 15- 34yrs podcast listeners 49% % of podcasts listeners 15-34yrs. 5.7m Listen to podcasts every week Source: 1) RAJAR, 2& 3) Midas
  5. 5. On-demand is changing expectations Expectation of choice & control Endless options = lower patience Targeted, relevant & ‘for me’
  6. 6. 1. Fits the medium 2. Cuts through the clutter 3. Answers the audience need Audience fundamentals:
  7. 7. Sign In
  8. 8. Cross-App Single Sign-On
  9. 9. Personalised Home Screen Home overview with focus on personalised features: • Continue Listening: resume part- listened items + next episodes for you • Recommended For You: personalised recommendations • My List: most recently added items
  10. 10. Collections “This was one of the most used features of the app and encouraged audiences to use BBC Sounds in place of existing services” (MTM research)
  11. 11. Editorial briefs • Audience • Duration • Tone • Top and tail • Metadata
  12. 12. Categories
  13. 13. Persistent Player • Lock Screen • Live and On-Demand playback
  14. 14. Add & Subscribe • Add individual item to My List • Subscribe to podcast/programme
  15. 15. My Sounds • Full My List • Subscribed podcasts/programmes • Latest episodes from subscribed
  16. 16. Downloads • DRM and non-DRM
  17. 17. Schedules
  18. 18. On demand tracklists
  19. 19. Thank You

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