Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Smart Speaker Barometer France Mediametrie @ European Radio and Digital Audio Show

297 views

Published on

Smart Speaker Barometer (France)
Etude Mediametrie (dec 2018)
Présentée le 25 janvier 2019 au European Radio and Digital Audio Show

Published in: Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

Smart Speaker Barometer France Mediametrie @ European Radio and Digital Audio Show

  1. 1. Smart speaker barometer Jamila Yahia-Messaoud, Head of Consumer Insights department, Médiamétrie 24/01/2019
  2. 2. Smart speaker barometer 64% 25% 11% 27/01/2019 2 Smart speakers awareness Almost 9 out of 10 people have already heard of smart speakers. 1- Smart speakers awareness 89% of Internet users have already heard of smart speakers Yes, but I don’t really know what it is Yes, I know what it is No, I have never heard of that Question: Have you ever heard of smart speakers? Basis: Internet users aged 15 or more (n=2 173)
  3. 3. Smart speaker barometer 27/01/2019 3 2.1% 1.1% Google (Google home / Mini) Amazon (Echo / EchoDot / EchoSpot) 4,4% a smart speaker device owners. Smart speaker devices Representing about half of the smart speakers owned by Internet users, Google clearly stands out from other competitors. 2 – Equipment Average age 39 years old Question: Is your household equipped with a smart speaker device: Basis: Internet users aged 15 or more AB+ Professional 25 to 34 years old 7,9% 8%
  4. 4. Smart speaker barometer 1/27/2019 4 Several times a day Every day or almost 31% 36% Regular 67% Frequency of use of smart speakers Two-third of people equipped with a smart speaker (3% of Internet users aged 15 or more) use it every day or almost. 3 – Uses of smart speakers 1 or 2 times per week 17% Periodic 17% = Never 6% 1 to 3 times per month Less frequently 6% 4% Occasional 10% 4,2% of Internet users aged 15 or more are users of a smart speaker (94% of equipped people) Question: How often do you use your smart speaker? Basis: Internet users aged 15 or more owning a smart speaker (n=281)
  5. 5. Smart speaker barometer 31% 40% 42% 45% 60% 62% Listen to a webradio Ask for the news Search something on the Internet Listen to a live radio station Ask for the weather Listen to music 27/01/2019 5 Uses made by users on their smart speaker Although audio practices are the most common (80%), there is a wide range of uses made by users. On average, they make 5 uses with their smart speaker. 3 - Uses of smart speakers Question: Among the following activities, which are those that you have ever made with your smart speaker? Basis: Internet users aged 15 or more using a smart speaker (n=270)
  6. 6. Thank you for your attention Jamila YAHIA MESSAOUD jyahiamessaoud@mediametrie.fr

×