Eventpräsentation

1. Nottwil 2019
World Para Athletics
Junior Championships
Event Presentation
1 – 4 August

2. NOTTWIL 2017
Benchmark

3. FACTS AND FIGURES 2017
Financial statement (in CHF)
Expenses 434.064
WPA 16.472
Accommodation 123.775
Transport 57.431
Event 133.407
MarComm 102.979
Income 391.933
Entries 116.715
Sponsoring 275.218
Surplus -42.131
Planned loss accoding budgetas subvention grantby
WheelchairSportSwitzerland.

4. FACTS AND FIGURES 2017
On-site athletes 350 / crowd 5‘000

5. FACTS AND FIGURES 2017
Media

6. FACTS AND FIGURES 2017
Social media - streaming
Account likes
followersgained 1.256
Noof posts 160
Engagements 45.233
Reach 5.524.958
Video views 269.107
Minutes watched 470.766
Account likes
followersgained 109
Noof posts 40
Engagements 7.401
Reach 71.434
Video views 18.076
Minutes watched 8.003

7. FACTS AND FIGURES 2017
Stories told by testimonials

8. FACTS AND FIGURES 2017
Stories told by athletes

9. ORGANISATION
organising committee

10. NOTTWIL 2019
Goals and ambitions
Positionierungvon Event-PartnernundRollstuhlsportSchweizals
«Nachwuchsförderer»mitlangfristigemHorizont.
PerspektivefürdenSchweizerLeistungssport-Nachwuchs undStartschuss
fürdasnationaleLeistungszentrumvon RollstuhlsportSchweiz.
Positionierungalsweltweitführendes Zentrumfürdie Rehabilitationvon
Querschnittgelähmten.
Medien-undpublikumswirksamerEventmitmehrals 5’000
Zuschauerinnen und Zuschauern vorOrtundeinermedialenReichweite
vonmehrals 10Millionenweltweit.
MehrwertfürSponsor durchvisuelles Storytellingin derinternationalen
Vermarktung.
MehrwertfürAthletendurchVermarktungihrerSocial Media Reichweite
undihrerGeschichte.
MehrwertfürsPublikumon-site durchTeilenseinerErlebnisse.

11. 1 august
Openingceremony
Competition
1staugustparty
Kids& family
EVENT SCHEDULE
2 august
Competition
Kids &family
3 august
Competition
Kids &family
Concert
4 august
Competition
Closing
ceremony
Kids& family
Brunch

12. SOCIAL MEDIA MARKETING
BRAND
Crowdon-site
-activatecrowd«posttowin!»
-postwithbrandedoverlay
Talents
-usesocial mediapotential
-incentives
-influencer
potentialmedalists70’000
Staffand GöV
-difficultto
activate

13. INFLUENCER MARKETING THROUGH ATHLETES
Talents
-usesocial mediapotential
-incentives
-influencer
potentialmedalists70’000
Incentivesperinteractionfor
athletes!
BRAND
Campaign budget
Influencers postthrough picstars with overlay Partner’s campaign activationbudget
CHF -.30
CHF2.-
CHF1.-

14. CROWD ACTIVATION CAMPAIGN
Crowdon-siteand staff
-activatecrowd«posttowin!»
-postwithbrandedoverlay
Activationon-siteand branded landing page
Partner providesprize
for best social media post
Fan post with overlay
BRAND

15. • Spots
• Logo
lowerthird
• Logointro/
outro
• Partnership
wall
Loops andsnippets
@wpa
@RollstuhlsportEvents
@SwissParalympic
Live
@paralympics
@wpa
@RollstuhlsportEvents
@SwissParalympic
LIVE BROADCAST AND HIGHLIGHTS
BROADCASTING
• Brandedcard
afterhighlight
Highlightsandmood clips

16. IT TAKES
COURAGE...
TO BECOME A CHAMPION!
Nicolas Hausammann
RessortleiterMarketingundKommunikation
nicolas.hausammann@spv.ch
+41 41 939 54 48 / +41 79 45410 44