Social dreaming provides a way for groups to share dreams and associations in order to explore new patterns of meaning and uncover the "unthought known" about their communities or organizations. Participants focus on the dreams rather than individual dreamers to see connecting links and themes. The patterns revealed can then be reflected on to create innovative initiatives and new ways of thinking through various post-matrix activities. Social dreaming has been used in a variety of contexts like corporations, schools, conferences, and crisis interventions to foster creativity, learning, and transformation.

1. O
www.wreford-howard.net @ centreforsocialdreaming
Exploring patterns of connection
SOCIAL DREAMING

2. O
WHAT
• Social Dreaming provides opportunity to share dreams and
associations in a contained space called a Social Dreaming
Matrix.
• Objective is to explore new patterns of meaning in relation
to the communities, groups and organizations in which we
live.

3. O
HOW
• In the Social Dreaming Matrix we focus on the
dream and not the dreamer, on the unfolding
links & associations connecting the dreams,
not on the meaning of dreams to an individual.

4. O
HOW
• The associative unconscious of the matrix tends to
reveal patterns of the ‘un-thought known’.
• These patterns can be reflected upon in various
forms of post-matrix exploration:
• To create new ways of sensing and thinking about
creative endeavors and innovative initiatives.

5. O
WHY
• explore untapped potential of creativity and innovation
• using dreams as a window into our daily systems and
interactions
• as a development tool for learning, integration,
transformation, innovation
• democratic, dialogic, diverse, disruptive

6. O
WHERE
o Corporations
o Government & NGO’s
o Think Tanks
o Start-up’s
o Schools & Universities
o Business schools
o Professional Societies
o Conferences & Symposia
o Film & scriptwriting
o Galleries, Theater, Ballet
o Crisis & Disaster Interventions
o Community Development
o Organizational Consultancy
o Strategy Development
o Business Process Management
o Whole Systems Transformation
o Leadership Development
o Scenario & Design Thinking
o Sustainability & CSR
o Coaching & Training
o Innovation & Prototyping
o Marketing & Brand Management

7. O
Dreams
Associations
Ideas ?

8. O