SlideShare a Scribd company logo
NASA Branding Research
NASA Logo Timeline
“Meatball” “Worm”“NASA Seal”
1959 1975-19921959
Designed by employee James Modarelli
What’s Consistent?
The vector represents aeronautics
The stars represent space
The orbit represents space travel
The sphere represents the planet
vector
sphere
orbit
stars
Color Palette
NASA OFFICIAL STYLE
GUIDE:
https://www.google.com/url?sa=t
&rct=j&q=&esrc=s&source=web&
cd=1&cad=rja&uact=8&ved=2ah
UKEwihzL-hi9DnAhXtHTQIHSDf
BBEQFjAAegQIAhAB&url=https
%3A%2F%2Fsservi.nasa.gov%2F
wp-content%2Fuploads%2F2011
%2F10%2FNASA_Style_Guide_v2.
1.pdf&usg=AOvVaw3zF_q5DSUR
-CJRLmqUk_v_
Fonts
Typefaces for
headlines, subheads,
and call-outs should be
Helvetica. If
unavailable, Arial.
The typeface for body
text should be
Helvetica or
Garamond
Approach to redesigning our logo
Adapting visual elements to the future:
- Keeping traditional design elements
- Meeting the future with adaptation to current design trends
What will be done fonts and color palette?
- Keeping traditional color palette the same
- Researching fonts where the present meets the future for something new and exciting

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Navarro n week6_nasa_branding_research_v1

  • 2. NASA Logo Timeline “Meatball” “Worm”“NASA Seal” 1959 1975-19921959 Designed by employee James Modarelli
  • 3. What’s Consistent? The vector represents aeronautics The stars represent space The orbit represents space travel The sphere represents the planet vector sphere orbit stars
  • 4. Color Palette NASA OFFICIAL STYLE GUIDE: https://www.google.com/url?sa=t &rct=j&q=&esrc=s&source=web& cd=1&cad=rja&uact=8&ved=2ah UKEwihzL-hi9DnAhXtHTQIHSDf BBEQFjAAegQIAhAB&url=https %3A%2F%2Fsservi.nasa.gov%2F wp-content%2Fuploads%2F2011 %2F10%2FNASA_Style_Guide_v2. 1.pdf&usg=AOvVaw3zF_q5DSUR -CJRLmqUk_v_
  • 5. Fonts Typefaces for headlines, subheads, and call-outs should be Helvetica. If unavailable, Arial. The typeface for body text should be Helvetica or Garamond
  • 6. Approach to redesigning our logo Adapting visual elements to the future: - Keeping traditional design elements - Meeting the future with adaptation to current design trends What will be done fonts and color palette? - Keeping traditional color palette the same - Researching fonts where the present meets the future for something new and exciting