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Nichole Palmero

Internship Program Group Project
Team Six
CHERYL ANAVIAN, YARISSA BELTRE, ALEXANDRA HARTNETT, CHRISTINE
JEAN-LOUIS, KATHLEEN KAGES, NICHOLE PALMERO, MEGAN SHMITT

2
Team Six
Cheryl Anavian, Digitas Health (New York)
Yarissa Beltre, Digitas Health (Philadelphia)
Alexandra Hartnett, Publicis Health Media (Chicago)
Christine Jean Louis, Saatchi & Saatchi Wellness (New York)
Kathleen Kages, Discovery USA (Chicago)
Nichole Palmero, Discovery USA (Chicago)
Megan Schmitt, Digitas Health (Philadelphia)

6
Development
K E Y A S P E C T S
•  Promote a positive reaction to a
positive change
•  Motivational Reward System
•  Behavior Log and Mood tracking
•  Physician Report

7
Objectives
S U P P O R T R E W A R D I N G M O O D T R A C K E R

Secondary Interface: iPhone Wireframes
12

Secondary Interface: iPhone Wireframes
13

Primary Interface: Apple Watch Wireframes
14

20
S L O G A N & TA G L I N E
• “Happiness on your wrist”
• “Reward yourself for being you!”
Marketing Plan
D E V E L O P M E N T
•  ‘Zest’
•  ‘Climbers’
•  ‘The Catalyst’
•  ‘The Push’

24
I N T I A L F I R S T - Y E A R L A U N C H
Promotional Plan
•  Paid Search: 40%
•  Online: 26%
•  Mobile: 12%
•  OOH: 12%
•  Social Media: 8%
•  Events: 2%

25
Depression Awareness Month
• Pulsing media strategy
• Pre-kickoff in September
• Presence on college campuses
• Creates a supportive community
Promotional Focus on Depression Awareness
O C T O B E R

•  App downloads
•  Google Adwords
•  Advertising Click Through
•  Weekly and monthly sales
26
F O R E C A S T I N G O U R S U C C E S S
Measurement & Evaluation

•  “Rate this app” feature
•  YTD and MTD visits
•  Session length and engagement
•  Physician feedback
28
F O R M S O F M E A S U R I N G O U R S U C C E S S
Measurement & Evaluation

29
D E V E L O P I N G U S E R R E L AT I O N S H I P S P O S T - L A U N C H
Measurement & Evaluation
•  Change in user’s cognitive mindset
•  Customer success
•  Behavioral change
•  Medication

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AbouTime Presentation

1. Internship Program Group Project Team Six CHERYL ANAVIAN, YARISSA BELTRE, ALEXANDRA HARTNETT, CHRISTINE JEAN-LOUIS, KATHLEEN KAGES, NICHOLE PALMERO, MEGAN SHMITT

2. 2 Team Six Cheryl Anavian, Digitas Health (New York) Yarissa Beltre, Digitas Health (Philadelphia) Alexandra Hartnett, Publicis Health Media (Chicago) Christine Jean Louis, Saatchi & Saatchi Wellness (New York) Kathleen Kages, Discovery USA (Chicago) Nichole Palmero, Discovery USA (Chicago) Megan Schmitt, Digitas Health (Philadelphia)

3. 3

4. 4

5. 5

6. 6 Development K E Y A S P E C T S •  Promote a positive reaction to a positive change •  Motivational Reward System •  Behavior Log and Mood tracking •  Physician Report

7. 7 Objectives S U P P O R T R E W A R D I N G M O O D T R A C K E R

8. 8 Competitor Analysis

9. 9

10. Color Scheme 10

11. Logo & Symbol 11 Logo Logo and Apple Watch Symbol App Icon

12. Secondary Interface: iPhone Wireframes 12

13. Secondary Interface: iPhone Wireframes 13

14. Primary Interface: Apple Watch Wireframes 14

15. Apple Watch Compositions 15

16. Apple Watch Compositions 16

17. Apple Watch Compositions 17

18. Apple Watch Compositions 18

19. “Life defined through technology” 19

20. 20 S L O G A N & TA G L I N E • “Happiness on your wrist” • “Reward yourself for being you!” Marketing Plan D E V E L O P M E N T •  ‘Zest’ •  ‘Climbers’ •  ‘The Catalyst’ •  ‘The Push’

21. 21

22. 22

23. 23

24. 24 I N T I A L F I R S T - Y E A R L A U N C H Promotional Plan •  Paid Search: 40% •  Online: 26% •  Mobile: 12% •  OOH: 12% •  Social Media: 8% •  Events: 2%

25. 25 Depression Awareness Month • Pulsing media strategy • Pre-kickoff in September • Presence on college campuses • Creates a supportive community Promotional Focus on Depression Awareness O C T O B E R

26. •  App downloads •  Google Adwords •  Advertising Click Through •  Weekly and monthly sales 26 F O R E C A S T I N G O U R S U C C E S S Measurement & Evaluation

27. 27

28. •  “Rate this app” feature •  YTD and MTD visits •  Session length and engagement •  Physician feedback 28 F O R M S O F M E A S U R I N G O U R S U C C E S S Measurement & Evaluation

29. 29 D E V E L O P I N G U S E R R E L AT I O N S H I P S P O S T - L A U N C H Measurement & Evaluation •  Change in user’s cognitive mindset •  Customer success •  Behavioral change •  Medication

30. 30 Thank you!

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